Wiko facebook maintain report october 2017

1. Digital Online Marketing Report
Month : October 2017

2. Fan page Oct 2017
*ดูในเอกสารแนบ
* LIKE Fan page = 1.9+ Million (+400K)
* LIKE Fan page : (TH) 166,838 (+2.95 % from Sep)
Post 35 { Reached = 936,508 / Share = 990 Engagement = 62,972}

3. Online Media
Advertising
Post 35 contents
A. Report buy ads on Google Adwords /
Facebook ads
C . You tube & Google Analytics
B. Contents on Facebook
a. Post Product View Series
b. Post New Product
c. Post Branding / Lifestyle
D. Back office Report

4. Month 2017 Fan page %
Jan 141,369 +2% form Dec
Feb 143,646 +1% form Jan
March 142,523 -0.78% form Feb
April 145,394 +2% form March
May 149,110 +2.5% form April
June 151,491 +1.6% from May
July 154,660 +2.09% from June
August 159,206 +2.94% from July
September 162,051 +1.79% from Aug
October 166,838 +2.95% from Sep
Fan page growth / month
Global Fan page 1.98
Millions

5. Target
audience
Target Group Age 18-24 (48 %)
Men = Women 49 % - 51 %
Target Group 2nd Age 25-34 ( 26 %)
Target People Engagement Age 18-2
Women > Men Engagement 51 : 49
Location : Bangkok / Surin / Chiang

6. Post
Product
Boost Post
Cost =25,000
Oct 1 - 31 2017

7. Wiko View XL
TotalReach= 154,581 (Reachbuy =
131,722 +organic 22,859)
Cost= 5,000Baht
Avg=0.0380/reached
Wiko View
TotalReach= 170,458 (Reachbuy
=150,028 +organic 20,457)
Cost= 5,000Baht
Avg=0.033/reached

8. Wiko View Prime
TotalReach= 112,352 (reachbuy96,921+
(organic 15,431)
Cost= 5,000
Avg=0.0516/reached
Wiko Sunny2 Plus
TotalReach= 135,442 (reachbuy115,887
(organic 19,555)
Cost= 5,000
Avg=0.0431/reached

9. Wiko View Series
TotalReach= 192,919 (Reachbuy= 169,769+
(Organic 23,1502)
Cost= 5000
Avg=0.0295/reached

10. Summary Facebook Jan2017- Oct 2017

11. Report
Google
Adwords
Cost = 43,464.94 Baht (diff 700 บาท)

12. GoogleDisplayNetwork(Banner)
Banner Impression = 2,565,168
Banner 300* 250 Pixel = 1,425,847 Impression / Click 5,499 / Cost =
19,733.88 Baht / CTR = 3.59 Baht
Banner 468 *60 Pixel = 428,974 Impression / Click 1,324 / Cost =
2,321.11 Baht / CTR = 1.75 Baht
Banner 728*90 Pixel = 710,347 Impression / Click 575 / Cost =
2,320.32 Baht / CTR = 4.04 Baht
Cost = 24,375.31 Baht (Diff 706 บาท)
* Diff ค่า back office ใน Google adwords มีค่าแสดงผลไม่ถูกต้องแล้วตัดเงินออกไป ซึ่งมีความไม่แน่นอน
ประมาณ 700 บาท

13. GoogleText (SearchEngineMarketing)
Total Text Impression = 579,517
Total Click = 3,132 Click
Average group competitor = 3.34
Baht / Click
Average group price = 4.33
Baht / Click
Average group Spec = 3.51
Baht / Click

14. Summary Google Adwords Jan2017- October 2017

15. Part B : Content post face book
(Lanuch 1–Oct 2017)

16. New Product
Wiko View Series

17. Post
NewProduct

18. Post
Reviews

19. Post
Branding / Lifestyle

20. Part C : You tube (1 – 31 Oct)
Wiko Thailand on Oct 1650 >Sep1483 <+187>
subscribers

21. You tube Channel : Wiko Thailand
รีวิว Wiko VIEW สมาร์ทโฟนจากฝรั่งเศส
View : 2375
https://www.youtube.com/watch?v=ED8gRoontFo

22. You tube Channel : Wiko Thailand
https://www.youtube.com/watch?v=
3Cha-mazm_0
รีวิว Wiko View XL โดย พิธีกร ปีเตอร์กวง จากรายการล้าหน้น้าโ์ว์
View : 443

23. You tube Channel : Wiko Thailand
รีวิว Wiko View Prime ในรายการล้าหน้น้าโ์ว์
View : 150
https://www.youtube.com/watch?v=
CHNQjZFroD0

24. Google analytics 1 June – 31 Oct 2017

25. Google Analytic 1 – 31 Oct 2017
Google
adwords
Avg visitor = 2083
Visitor / days
New visitor = 70%

26. Google Analytic 1 – 31 Oct 2017
Refferrals Website
• Mobile Facebook No1. /
Facebook No 1.
• Checkraka.com
• Youtube

27. Part D : Back office support
Answer of 1- 31 Oct 2017
Total 809 Answers

28. Back office - WIKO 809 Case (Phone /Service /etc) N/A (224
ราย) Wiko View Series มากที่สุด
(Engagement ที่ตอบคาถามความสนใจ ใน Wiko > ที่สุด Wiko View / Wiko View Prime / Wiko View XL / W
121
74 71
56
45
22
18 18 16 16 14 14 14 13 11 11 10
6 6 5 5 5 3 3 2 2 1 1 1 1
0
20
40
60
80
100
120
140