The document discusses financial planning and pitching for startups. It provides guidance on creating a financial plan to understand funding needs and describe the vision to partners and investors. It also explains that the purpose of pitching is to generate interest for follow up conversations, as investors rarely provide funding solely based on a pitch. The document then gives suggestions on what financial information to include in a pitch, such as market size, costs, funding requirements, and profitability projections. It also warns against unrealistic assumptions and provides too much detail.
1. FINANCIAL
PLANNING
FOR
STARTUPS
Tom
Schryver,
CFA
Visi3ng
Lecturer,
Johnson
Graduate
School
of
Management
Execu3ve
Director,
Center
for
Regional
Economic
Advancement
Cornell
University
31. “I
have
no
idea
what
the
poten3al
financial
performance
of
my
business
is”
>
“I
don’t
know
what
these
numbers
signify,
there’s
lirle
thinking
behind
them
–
I
just
have
them
because
I
was
told
I
have
to”
“I
don’t
know
what
this
model
does
–
I
just
filled
out
someone
else’s
form”