Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a “spray and pray” approach; How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics.
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Name: Joe Urbano
Company: Lemon Aid Cyber Security
Stage: Discovery
Title: VP of Marketing
Geo: N AMER - WEST
IntentMap
History: Multiple product pages
Events: Whitepaper downloaded
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10 years experience in performance marketing for top B2B
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