Marketing automation is no longer a “shiny new toy” for marketers—and that’s a good thing. Adoption continues to grow, and marketers are becoming more sophisticated by adding capabilities like predictive analytics and account-based marketing tools. Topics in this webinar include: Marketers’ current adoption and use of marketing automation platforms; How and why marketing automation platforms are being connected to other systems and data sources; What role marketing automation plays in enabling the buzzed-about practice of account-based marketing; What challenges marketers still need to overcome with marketing automation.
52. You Must Speak the Language of the Customer
Knowing your buyer is key to agile marketing and selling
Smart Timely 1 to 1
Execute adaptive
marketing campaigns
Engage buyers before
they engage you
Make every touch point
relevant and contextual
53. Pardot B2B Marketing Automation by Salesforce
Drive sales with intelligent, adaptive marketing
Target the best leads with your most relevant offers
Bring sales & marketing together onto one platform
Create marketing messages buyers want to receive
Boost close rates and increase marketing ROI
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54. Valpak Creates More Sales Opportunities with Pardot
“Pardot enabled us to create bigger and better
returns from our website.”
Amanda DeBlieck, Marketing Planning & Strategy Director
Valpak, a Cox Media company, specializes in direct mail & digital marketing for businesses nationwide
Redesigned the Valpak B2B Website with Pardot to create more leads and higher conversion rates
Within 90 days of launching, saw 5,000+ leads and a 30% increase in conversion rates
Closed more than $500,000 in revenue directly from the new website