- Mattel reported financial results for the first quarter of 2009, with worldwide net sales down 15% compared to the first quarter of 2008. - The operating loss for the quarter was $55.2 million, compared to an operating loss of $36.5 million in the first quarter of 2008. - Gross sales for core brands like Barbie were down 5% worldwide, Hot Wheels were down 3% worldwide, and Fisher-Price Core was down 17% worldwide.

1. MATTEL INC /DE/
FORM 8-K
(Current report filing)
Filed 04/17/09 for the Period Ending 04/17/09
Address 333 CONTINENTAL BLVD
EL SEGUNDO, CA 90245
Telephone 3102522000
CIK 0000063276
Symbol MAT
SIC Code 3942 - Dolls and Stuffed Toys
Industry Recreational Products
Sector Consumer Cyclical
Fiscal Year 12/31
http://www.edgar-online.com
© Copyright 2009, EDGAR Online, Inc. All Rights Reserved.
Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use.

2. UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
Current Report Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported):
April 17, 2009
MATTEL, INC.
(Exact name of registrant as specified in its charter)
Delaware 001-05647 95-1567322
(State or other jurisdiction (Commission File No.) (I.R.S. Employer
of incorporation) Identification No.)
333 Continental Boulevard, El Segundo, California 90245-5012
(Address of principal executive offices) (Zip Code)
Registrant’s telephone number, including area code
(310) 252-2000
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of
the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

3. Section 2 - Financial Information
Item 2.02 Results of Operations and Financial Condition.
On April 17, 2009, Mattel issued a press release regarding its first quarter 2009 financial results, a copy of which is furnished as Exhibit 99.1
hereto. This exhibit is incorporated herein by reference.
In its first quarter 2009 press release, Mattel includes a non-GAAP financial measure, gross sales, which it uses to analyze its operations and to
monitor, assess and identify meaningful trends in its operating and financial performance. Net sales, as reported in the consolidated statements
of operations, include the impact of sales adjustments, such as trade discounts and other allowances. Gross sales represent sales to customers,
excluding the impact of sales adjustments. Consistent with its segment reporting, Mattel presents changes in gross sales as a metric for
comparing its aggregate, business unit, brand and geographic results to highlight significant trends in Mattel’s business. Changes in gross sales
are discussed because, while Mattel records the detail of such sales adjustments in its financial accounting systems at the time of sale, such
sales adjustments are generally not associated with individual products, making net sales less meaningful. A reconciliation of gross sales to the
most directly comparable GAAP financial measure, net sales, is provided in Exhibit II to the press release furnished as Exhibit 99.1 in this
Form 8-K.
In accordance with General Instruction B.2 of Form 8-K, the information in this Current Report on Form 8-K, including Exhibit 99.1, shall not
be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise
subject to the liability of that section, and shall not be incorporated by reference into any registration statement or other document filed under
the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.
Section 9 – Financial Statements and Exhibits
Item 9.01 Financial Statements and Exhibits.
(a) Financial statements of businesses acquired: None
(b) Pro forma financial information: None
(c) Shell company transactions: None
(d) Exhibits: Press release dated April 17, 2009, issued by Mattel, Inc.
Exhibit No. Exhibit Description
99.1** Press release dated April 17, 2009.
** Furnished herewith.
2

4. SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.
MATTEL, INC.
Registrant
By: /s/ Robert Normile
Robert Normile
Senior Vice President, General
Counsel and Secretary
Dated: April 17, 2009
3

5. Exhibit 99.1
For Immediate Release Contacts: News Media Securities Analysts
Lisa Marie Bongiovanni Dianne Douglas
310-252-3524 310-252-2703
LisaMarie.Bongiovanni@mattel.com Dianne.Douglas@mattel.com
MATTEL REPORTS FIRST QUARTER 2009 FINANCIAL RESULTS
First Quarter Highlights
• Worldwide net sales down 15 percent;
• Domestic gross sales down 6 percent and international gross sales down 23 percent;
Worldwide gross sales for core brands: Barbie ® down 5 percent; Hot Wheels ® down 3 percent; Core Fisher-Price ® down 17
•
percent and American Girl ® brands down 4 percent;
• Gross margin increased 80 basis points of net sales; SG&A increased 450 basis points of net sales;
• Operating loss of $55.2 million compared to operating loss of $36.5 million in the first quarter of 2008; and
• Loss per share of $0.14 vs. prior year loss per share of $0.13.
EL SEGUNDO, Calif., April 17, 2009 – Mattel, Inc. (NYSE: MAT) today reported 2009 first quarter financial results. For the quarter, the
company reported a net loss of $51.0 million, or $0.14 per share, compared to last year’s first quarter net loss of $46.6 million, or $0.13 per
share.
“This quarter’s results met our expectations, with revenues negatively impacted by foreign exchange rates and retailer inventory reductions,”
said Robert A. Eckert, chairman and chief executive officer of Mattel. “We’ve made good progress on several strategically important fronts,
and will continue to manage costs and expenses in light of expected revenue challenges.”
Financial Overview
For the quarter, net sales were $785.6 million, down 15 percent compared to $919.3 million last year, including unfavorable changes in
currency exchange rates of 7 percentage points. On a regional basis, first quarter gross sales decreased 6 percent in the U.S. and decreased 23
percent in international markets, including unfavorable changes in currency exchange rates of 13 percentage points. Operating loss for the
quarter was $55.2 million, compared to prior year’s operating loss for the quarter of $36.5 million.
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6. Mattel Reports First Quarter 2009 Results/Page 2 2 2
The company’s debt-to-total capital ratio was 30.5 percent. Consistent with the seasonality of the business, during the quarter the company’s
cash and equivalents declined by approximately $213 million, compared with a decline of approximately $276 million in last year’s first
quarter.
Sales by Business Unit
Mattel Girls and Boys Brands
For the first quarter, worldwide gross sales for the Mattel Girls & Boys Brands business unit were $504.0 million, down 15 percent versus a
year ago. Worldwide gross sales for the Barbie ® brand were down 5 percent, with a double-digit domestic increase offset by international
declines, which were caused by changes in foreign exchange rates. Worldwide gross sales for Other Girls Brands were down 27 percent, driven
by declines in the Polly Pocket ® and High School Musical ™ doll lines. Worldwide gross sales for the Wheels category, which includes the Hot
Wheels ® , Matchbox ® and Tyco R/C ® brands, were down 14 percent, driven primarily by declines in last year’s Speed Racer ® property.
Worldwide gross sales for the Entertainment business, which includes Radica ® and Games and Puzzles, were down 21 percent for the quarter,
driven by declines in the CARS ™ and Speed Racer ® properties.
Fisher-Price Brands
First quarter worldwide gross sales for the Fisher-Price Brands business unit, which includes the Fisher-Price ® Core,
Fisher-Price ® Friends and Power Wheels ® brands, were $283.7 million, or down 17 percent versus the prior year, primarily due to declines in
Fisher-Price ® Core.
American Girl Brands
First quarter gross sales for the American Girl Brands business unit, which offers American Girl ® branded products directly to consumers,
were $66.4 million, down 4 percent versus last year, reflecting the later timing of Easter.
Live Webcast
Mattel will webcast its 2009 first quarter financial results conference call at 8:30 a.m. Eastern time (5:30 a.m. Pacific time) today. The
conference call will be webcast on the “Investors & Media” section of the company’s corporate Web site, www.mattel.com. To listen to the
live call, log on to the Web site at least 15 minutes early to register, download and install any necessary audio software. An archive of the
webcast will be available on the company’s Web site for 90 days and may be accessed beginning two hours after the completion of the live call.
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7. Mattel Reports First Quarter 2009 Results/Page 3 3 3
A telephonic replay of the call will be available beginning at 11:30 a.m. Eastern time the morning of the call, until midnight Eastern time on
April 21 st and may be accessed by dialing + 1 (719) 457-0820. The passcode is 9488344.
Information required by Securities and Exchange Commission Regulation G, regarding non-GAAP financial measures, as well as other
financial and statistical information, will be available at the time of the webcast on the “Investors & Media” section of www.mattel.com, under
the sub-headings “Financial Information” – “Earnings Releases.”
About Mattel
Mattel, Inc. (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products.
The Mattel family is comprised of such best-selling brands as Barbie ® , the most popular fashion doll ever introduced,
Hot Wheels ® , Matchbox ® , American Girl ® , Radica ® and Tyco R/C ® , as well as Fisher-Price ® brands, including Little People ® ,
Power Wheels ® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the “100 Best Corporate Citizens,”
as one of the “World’s Most Ethical Companies” and as one of FORTUNE Magazine’s “100 Best Companies to Work For.” With worldwide
headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than
150 nations. Mattel’s vision is to be the world’s premier toy brands – today and tomorrow.
###
Note: This release contains a forward-looking statement relating to Mattel’s 2009 focus in light of expected revenue challenges. This forward-
looking statement is based on currently available operating, financial, economic and competitive information and is subject to a number of
significant risks and uncertainties. A variety of factors, many of which are beyond our control, affect the operations, performance, business
strategy and results of Mattel and could cause actual future results to differ materially from those projected in the forward looking
statement. Some of these factors are described in the Company’s periodic filings with the Securities and Exchange Commission, including the
“Risk Factors” section of Mattel’s Annual Report on Form 10-K for the fiscal year ended December 31, 2008 and Mattel’s Quarterly Reports
on Form 10-Q for fiscal year 2009, as well as in Mattel’s other public statements. Mattel does not update forward-looking statements and
expressly disclaims any obligation to do so.

8. MATTEL, INC. AND SUBSIDIARIES EXHIBIT I
CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
For the Three Months Ended March 31,
2009 2008 Yr / Yr
$ Amt % Net Sales $ Amt % Net Sales % Change
(In millions, except per share and percentage information)
Net Sales $785.6 $919.3 -15%
Cost of sales 439.7 56.0% 522.5 56.8% -16%
Gross Profit 345.9 44.0% 396.8 43.2% -13%
Advertising and promotion expenses 84.1 10.7% 103.0 11.2% -18%
Other selling and administrative expenses 317.0 40.4% 330.3 35.9% -4%
Operating Loss (55.2) -7.0% (36.5) -4.0%
Interest expense 15.9 2.0% 16.0 1.7% -1%
Interest (income) (3.5) -0.4% (8.5) -0.9% -59%
Other non-operating (income) expense, net (2.1) 15.8
Loss Before Income Taxes (65.5) -8.3% (59.8) -6.5%
Benefit for income taxes (14.5) (13.2)
Net Loss $ (51.0) -6.5% $ (46.6) -5.1%
EPS—Basic $ (0.14) $ (0.13)
Average Number of Common Shares 358.9 361.8
EPS—Diluted $ (0.14) $ (0.13)
Average Number of Common and Potential Common Shares 358.9 361.8

9. MATTEL, INC. AND SUBSIDIARIES EXHIBIT II
WORLDWIDE GROSS SALES INFORMATION (Unaudited)
Three Months Ended March 31,
2009 2008
(In millions, except percentage information)
Worldwide Gross Sales:
Mattel Girls & Boys Brands $504.0 $ 592.8
% Change -15% 5%
Pos./(Neg.) Impact of Currency (in % pts) -9 7
Fisher-Price Brands 283.7 341.3
% Change -17% -13%
Pos./(Neg.) Impact of Currency (in % pts) -5 4
American Girl Brands 66.4 69.1
% Change -4% 10%
Other 3.0 3.5
Gross Sales $857.1 $1,006.7
% Change -15% -2%
Pos./(Neg.) Impact of Currency (in % pts) -7 5
Reconciliation of GAAP to Non-GAAP Financial Measure:
Gross Sales $857.1 $1,006.7
Sales Adjustments (71.5) (87.4)
Net Sales $785.6 $ 919.3
% Change -15% -2%
Pos./(Neg.) Impact of Currency (in % pts) -7 5

10. MATTEL, INC. AND SUBSIDIARIES EXHIBIT III
CONDENSED CONSOLIDATED BALANCE SHEETS
At March 31,
2009 2008 At Dec. 31,
(In millions) (Unaudited) 2008
Assets
Cash and equivalents $ 404.9 $ 624.9 $ 617.7
Accounts receivable, net 565.3 728.2 873.5
Inventories 487.9 534.2 485.9
Prepaid expenses and other current assets 375.5 314.5 409.8
Total current assets 1,833.6 2,201.8 2,386.9
Property, plant and equipment, net 516.4 514.7 536.2
Other noncurrent assets 1,755.9 1,725.0 1,751.9
Total Assets $4,105.9 $4,441.5 $ 4,675.0
Liabilities and Stockholders’ Equity
Current portion of long-term debt $ 150.0 $ 10.0 $ 150.0
Accounts payable and accrued liabilities 600.2 813.3 1,071.1
Income taxes payable 20.8 3.2 38.9
Total current liabilities 771.0 826.5 1,260.0
Long-term debt 750.0 900.0 750.0
Other noncurrent liabilities 538.9 375.7 547.9
Stockholders' equity 2,046.0 2,339.3 2,117.1
Total Liabilities and Stockholders' Equity $4,105.9 $4,441.5 $ 4,675.0
SUPPLEMENTAL BALANCE SHEET AND CASH FLOW DATA (Unaudited)
At March 31,
2009 2008
(In millions, except days and percentage information)
Key Balance Sheet Data:
Accounts Receivable, Net
Days of Sales Outstanding (DSO) 65 71
Total Debt Outstanding $ 900.0 $ 910.0
Total Debt-to-Total Capital Ratio 30.5% 28.0%
Three Months Ended
March 31,
(In millions) 2009 (a) 2008
Condensed Cash Flow Data:
Cash Flows (Used For) Operating Activities $ (215) $ (264)
Cash Flows From Investing Activities 23 3
Cash Flows (Used For) Financing Activities and Other (21) (15)
Decrease in Cash and Equivalents $ (213) $ (276)
(a) Amounts shown are preliminary estimates. Actual amounts will be reported in Mattel's Quarterly Report on Form 10-Q for the quarter
ended March 31, 2009.