Internet marketing is not like any other types of marketing. If you want to be highly-profitable by selling all your products and services on the web, it is important to know and understand Search Engine Optimization or SEO
1. Quality Content + quality website = Traffic
Optimize Web Solutions
Web Design and Development in Seattle, WA
www.optimizewebsolutions.com
2. Introduction
Research has been applied to finding the best way to present
internet website content and writing copy for Internet Marketing and
SEO. Now, new eye-tracking research has confirmed what was
projected to be the case.
Internet marketing is not like any other types of marketing. If you want
to be highly-profitable by selling all your products and services on the
web, it is important to know and understand Search Engine
Optimization or SEO.
Good Content Makes Good Internet
Marketing and SEO Traffic
Table of Contents
- Guidelines for your internet
copy writing
- Internet Marketing and
Advertising
- SEO Copywriting
- SEO Copywriting Techniques
That Readers Love
- Power of Social Media
Marketing and SEO
3. Guidelines for your internet copy writing
- Keep Your Copy Concise
- 500 - 600 Words Per Article Maximum - This
Gives Better SEO and Long Tail of Search
- Titles - Keep Your Titles Concise but Interesting
and Containing Keywords
- Keep Paragraphs Short and Concise
- First Phrase of Each Paragraph Should Contain
Your Point
- Keep Your Vocabulary Simple
- Impact, Not Fluff Is the Objective
- Sans Serif Fonts are Faster to Read
- Keep Your Content Scannable
- Use Outline, Lists, Bullets and Bold Print
- Pictures Are for Information, Not Décor
- Spell Correctly
- Grammar Must Be Kept Simple
The only time I break these rules (like this aside and
the "Yes Ethel," phrase above is for a specific reason -
this time to keep it fun). If you follow these guidelines
you should get the maximum effect from your content
writing efforts.
4. Internet Marketing and Advertising
When it comes to Internet marketing, there is no bigger
buzzword in the business than SEO. SEO stands for search
engine optimization, and this feature determines a
website's ranking on the charts of a search engine. For
example, if you used Google to search for the keyword
"apple," the first site that pops up in the lists has the best
SEO for that particular keyword.
The reason why SEO is so important is that a staggering
amount of website traffic is generated off of search
engines - research has shown that nearly 85% of all
website hits come from search engines. Thus, having good
SEO is important in the grand scheme of Internet
marketing - in fact, SEO might be considered the most
important facet of a strong Internet marketing agenda.
SEO is determined by a combination of factors, the two
most sentient ones being coding and content. One of the
most well-known coding tags having to do with SEO is the
meta tag - using this, the creators of the website can list
any and all keywords that are affiliated with the business of
the page. Thus, when somebody surfing the internet types
in those keywords, the search engine identifies relevant
sites by the keywords in the meta tags and displays them
on the results page.
The second way to improve SEO is through content. There
is a specific way to write blogs and articles for a website
that bump the page up for certain keywords - the easiest
way is through repetition of the desired keyword in a
certain body of text. However, it must be done carefully, as
pages that are full of keywords to the point of spam and
simply used to generate traffic are penalized by search
engines.
Often, the very best way to improve the SEO of a website
is to explore the idea of outsourcing your SEO needs to an
optimization company. SEO can be extremely complex
and time-consuming to master: many times it's best left to
the experts!
5. SEO Copywriting
Internet marketing is the use of a wide variety of techniques to
get potential clients or customers take notice of a service or
product using online technology and a different marketing skill
set. One aspect of Internet marketing is SEO or search engine
optimization. SEO is mainly the use of on-page or on-the-site and
off-page or off-the-site methods to make a search engine qualify
a site to be put on the top of the search engine results pages or
SERPs. Why the need for a website to get placed on the top of
the SERPs? This is to direct traffic to that site since people who
use search engines, like Google, Yahoo, Ask and MSN, in looking
for information have the habit of checking out the sites that are
the most visible - the sites on the top of the SERPs.
So what does this have to do with copywriting? Content is king,
this is the mantra of online marketers. However this is not the
only ingredient in making one's online marketing efforts fruitful.
Dressing up the king, er, the content is another effective way to
get your way as an Internet marketer. This means optimizing the
content to be more appreciated by the search engine users and
the little program components, aka search engine spiders or bots
that grade a site's qualification to be placed on the top of the
SERPs.
Who else should be learning about this method of optimizing
content but the copywriter, right? That's where the role of the
SEO copywriter kicks in. An SEO copywriter knows how to make
a site's content not only pleasing to the eyes of the human
readers but to also the search engine spiders that guide these
readers to the sites.
Interested in learning how to be an excellent SEO copywriter
both for your site's readers and your site's search engine position?
Here are some tips:
- Writing Basics Should Not be Forgotten
Remember the hierarchy of information that's taught by writing
instructors? It's still applicable in this type of writing - the Inverted
Pyramid. Present first the most important information and
keywords on the first part of your article to meet the
requirements of an Inverted Pyramid. Yes, you've read that right -
keywords. Keyword research is an important part of this process
6. - Keyword Research Will Make Search Engine Spiders Find
Your Site Intelligible
If done right, keyword research will make writing with readers
and SEO in mind will make SEO copywriting a breeze to
accomplish. To get a good view of how to do keyword
research, taking note of ways people use the search engines,
the keywords and keyword combinations and word
arrangements in looking for information should be the first
stuff you should take note of. Then, using keyword suggestion
tools can help, too. There's WordTracker, Trellian Keyword
Discovery, Overture and other keyword tools that can give
you some ideas on keyphrases that people usually use.
- Spam is Not the Food the Search Engines Would Love to Eat
Good if you're able to gather keywords that are commonly
used by searchers online. However, you should be careful in
incorporating them to your site's content. Any sign that you
are overstuffing your articles with these weird keyword
combinations, which are usually not making any sense at all,
and your site is doomed. Placing the keywords on the title on
the first paragraph, on the subheaders, and on the last
paragraph of your article is enough. Also, use a variety of
keyword combinations and synonyms to further prevent
search engine spiders from labeling your site as a keyword
spammer.
- Top 10 Lists of What to List on Your Site to Make it Search-
Engine-Friendly
One of the not-so-secret weapons of effective SEO
copywriters is the use of bullet points, numbered lists or Top
10's of just about any imaginable information that can ever be
disseminated. Why? Lists can be easily digested by readers
and can be easily optimized. So make sure that you use this
type of format in creating content every so often.
Couple those tips with a good link building campaign such as
building relationships with the key people in your industry
with popular sites and your site is going to reach the summit
of the SERPs in record time. This is not an easy feat but a
determined and well-skilled SEO copywriter will definitely
succeed in doing this.
7. SEO Copywriting Techniques That Readers Love
The content
One fatal mistake that most people claiming to be
SEO experts will make is concentrating too much
on making the content Search Engine friendly such
that they forget that the content actually targets
the readers. One way to employ SEO copywriting
techniques that readers love is by optimizing the
content for search engines with the reader in mind.
Content arrangement
Placing the keyword in the first paragraph and first
sentence if possible, is a pretty good idea for the
search engine spiders. As a SEO copywriter, it is
important to observe this but not to the expense of
content arrangement. Always start with the most
important information. This will catch and retain
the reader's attention and interest.
Right keyword use
Another one of the SEO copywriting techniques
that readers love is the use of the correct keyword.
This calls for good keyword research to establish
what keyword is searched by most people. If you
make use of the exact keyword, you will not only
enjoy high ranks but also make your readers
interested since they find the exact keyword they
were interested in.
8. Power of Social Media Marketing and SEO
Social media marketing means promoting your website, business through popular
social media channels. Social media marketing is a very powerful marketing strategy
and it not only brings quality links but also helpful in brand marketing and getting
massive traffic to a website. Reason why I am posting information about "Power of
social media marketing and SEO" is that while I was analyzing web stats for few of
clients' website for whom we have recently finished social bookmarking campaigns.
Below is my observation:
- Number of visitors from social bookmarking websites were equal to number of visitors
from search engines
- Websites like Stumbleupon, Digg and Del.icio.us were among top referrals.
- Social bookmarks created get indexed by search engines very quickly.
- Social bookmarks pages appear in SERPs (Search Engine Result Pages) in a short span
of time whereas a website may take anywhere from three to six months to get in top
ranks
- With time social bookmark pages get good PR value. Thus you get a link from
authority website and content rich page with good PR value.
Importance of Social Media Marketing In SEO
Social media marketing is important for every type of business. If your website is selling
products, services or even if it's targeting adsense/ad publishing revenue social media
marketing is an effective way for making you website profitable with time. Below are
some benefits of social media marketing for your website:
- One way links: All of us know links are the key for getting top search rankings. It's
difficult fro a new website to gain links through traditional link exchange methods.
Quality links from authority websites can be achieved though social bookmarking. If
your article is posted at home page of Digg or delicious, then you can get hundreds of
one way links within no time.
- Targeted traffic: Social media website get millions of visitors daily, who browse
through there favorite categories to read articles on them. If your articles/bookmarks
sound interesting then user starts following your bookmarks/website for more
interesting information