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Blogging for Creative Promotion
Kirsty Hall Artist & Purveyor of Mad Obsessive Projects
kirstyhall.co.uk
Anatomy of a blog Post Sidebar Header
http://diary-project.blogspot.com/
REASONS TO BLOG
Quick & Cheap … anyone can play
 
Visitors
Page Visits Art Page Blog 26 seconds on my galleries 2:21 minutes on my blog
Create Relationships
Generate opportunities
Global Networking
52,590 visits from 152 countries
Diverse Audiences
Constant Exposure
Viral Distribution
Network In Your Jammies!
GET STARTED
Step 1 - Set Your Intent
Step 2 - Research
Step 3 - Choose a platform
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DON’T USE: Livejournal
Don’t Use:
Step 4 - Pick a design Paid or free templates
Step 5 Start blogging
Nobody ’ s reading … ,[object Object]
Join The Community ,[object Object],[object Object],[object Object],[object Object]
Did You Tell Anyone? ,[object Object],[object Object],[object Object],[object Object]
Use Social Media ,[object Object],[object Object],[object Object]
Is it any good? ,[object Object],[object Object],[object Object]
… have fun!
All images by Kirsty Hall except for the following: I’m blogging this: Foxtongue Colourful balls: suchitra prints Statue holding hands: Valerie Everett Tree seedling: USFS Region 5 Lego Superheroes: levork Pyjamas: sunshinecity Scientist with microscope: timbrauhn Train: The U.S. National Archives Avdanced Web Design: agjimenez The letter: a.drian Woman reading computer: larryvincent Rusted chain: Matti Mattila  Postcard: dancingshiba Old typewriter: .Dianna. Balloons: Pink Sherbet Photograph These images were found on Flickr and used under the Creative Commons license
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Kirsty Hall Blog Talk

Notes de l'éditeur

  1. Graduated 8 years ago. Been an exhibiting artist ever since.
  2. Articles DON’T PANIC!
  3. Blog - a dynamic website. Continually updated. New content at the top. Launched website in July 2007. Blogged there ever since.
  4. The Diary Project, started January 2007. Art project blog. Blog integral to the project.
  5. Don’t need a degree to blog. Quick to set up - like exercise, you need to keep doing it. Cheap or free to run.
  6. Websites with constantly updated content rate higher up Google than static websites Google bots - Hey, have you got anything new?
  7. 536 people read everything I write - more than 200 times 72.25% 27.75%
  8. Blog: 31,962 Art Page - 3,423
  9. Fan base & peers. Friendships. Collaborations.
  10. People coming to my private views + free books + online friendships + real life meetings, including one with an arts journalist + guest blogging + online interviews + the offer of an exhibition abroad + this talk. Camilla Stacey - sales, exhibitions and a knitting circle! Diane Gililand - able to make a living from blogging.
  11. Map
  12. Kirsty Blue – porn star specialising in stockings! Some very disappointed visitors there! People who would never go into a gallery will visit a blog.
  13. People have to see your name 20 times (check) before they remember you Like having a constant exhibition Constantly reminding people you exist
  14. Other people will do your promotion for you
  15. Disability + motherhood + jobs
  16. Paid Wordpress Themes Thesis Headway Woo Themes Elegant Themes Aristeer