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Becoming Emergency 2.0 Ready
Using social media for business
continuity
Continuity Forum
5 June 2012, Brisbane, Australia
Emergency 2.0 Wiki CEO & Founder Eileen Culleton
Outline
Scenario – How an Emergency 2.0 Ready organisation could respond during a disaster
Empowering employees with knowledge of how to use social media in emergencies
Using social media to establish a temporary remote workforce
Using social media channels to communicate with stakeholders
Monitoring the emergency and what is being said to and about your organisation
Integrating social media in business continuity plans
How to source the latest social media emergency apps, maps, tools, tips and guidelines
Q&A and Discussion
2
The Wiki
3
A new free global resource for using social
media and new technologies in emergencies
and for sharing knowledge
An initiative of Government 2.0 QLD
community of practice, Brisbane, Australia
Became a not for profit company in Dec 2011
Vision
4
To help build resilient
communities, empowered with the knowledge
to use social media in emergency
communications.
Emergency agencies
Government agencies and schools
Community agencies and non profits
Business, Media
The Public
Goals
5
To provide a free global resource for using social
media and new technologies in emergencies
To provide guidelines on how to utilise social media in
all phases of emergency management
To facilitate collaboration, knowledge sharing and
crowdsourcing across the emergency, government,
community, NGO, education, health, business, ICT
sectors and media sectors
To share news on the latest developments in emergency
2.0 and emergency communications
Who are we?
6
Professionals and organisations from all industry sectors
across the globe, committed to helping create
Emergency 2.0 Ready Communities
Where are we?
7
The Wiki
8
www.emergency20wiki.org/wiki
9
Business Continuity Institute Australasian Chapter
Leading the Business Continuity Reference Group
Headed by Paul Trebilcock, BCI Forum Leader, QLD Chapter
Alliance
Scenario...
10
Is your organisation Emergency 2.0 Ready?
Empowering Employees
Staff Induction
Intranet
Emergency Drills
Awareness Campaigns
eg to coincide with
Storm Season
11
Empowering employees
12
Identify
hazards
http://emergency20wiki.org/wiki/index.php/Mapping_tools#Finding_information_on_pre
vious_disasters_and_extreme_weather_events
Empowering Employees
13
http://emergency20wiki.org/wiki/index.php/Videos#Flood.2FStorm_Surge
‘How to’
videos and
resources
Empowering employees
14
Emergency
Apps
http://emergency20wiki.org/wiki/index.php/Smartphone_Apps#Volunteering
15
http://emergency20wiki.org/wiki/index.php/Queensland_emergency_agencies_using_social_media#QLD_Alert_Site
Empowering Employees
16
http://emergency20wiki.org/wiki/index.php/How_to_prepare_for_an_emergency#Twitter
#Hashtags on
Twitter
Creating a temporary
remote workforce
17
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer
Use an
enterprise
social
network eg
Key Tips
18
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer
• Activate groups of key staff that need to
collaborate
• Undertake 'roll calls' to enable staff to check in
• Post important links, photos and videos
• Integrate important Twitter updates by using
#yam
• Use as email when networks are down
Key Tools
19
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer
Use for virtual meetings
eg with
• staff who are isolated
• key stakeholders such
as suppliers
Skype
Key tools
20
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Google_Docs
Use to collaborate virtually
in real time on documents:
• Word documents
• Spreadsheets
• Forms
Communicating with
stakeholders
21
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Facebook
Use as a hub for
information and updates
• Link to Emergency
agencies via ‘Likes’
• Use the notes page
• Add your FAQs
• Use for livebroadcasting
Communicating with
stakeholders
22
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Integrated_Websites
Use as a one stop shop for
information and updates
• Your organisation’s Twitter
• Feed from emergency
agencies
• Forms to collect information
• Maps
• Photos and videos
Integrated
websites
Communicating with
stakeholders
23
http://emergency20wiki.org/wiki/index.php/Establishing_social_media_channels#Twitter
• State monitoring hours
• Link to Terms &
Conditions
• State whether you will
reply to individual
messages.
• List popular #hashtags
• Post details of your other
social media
Key tools
24
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Google_Docs
Use to gather, visualise and
share data online:
• Maps
• Timelines
• Charts
Monitoring the emergency
25
#hashtags
qldalert.com
realtime maps
http://emergency20wiki.org/wiki/index.php/Monitoring
Monitoring messages to/about
your organisation
26
http://emergency20wiki.org/wiki/index.php/Monitoring
@mentions
Integrating SM in BC Plans
Risk Management
Business Impact Analysis
Incident Response Plan
Recovery Plan
Exercises
Staff Induction
Intranet
Audits
27
Sourcing the latest
SM4EM tips and tools
28
http://emergency20wiki.org/wiki/index.php/Main_Page
Twitter
29
Tips for Business
Continuity
Awareness Week
Emergency apps
Tips for the public
@emergency20wiki
30
Emergency 2.0 Wiki
Find us
31
Wiki:
http://emergency20wiki.org/wiki
Blog:
http://emergency20wiki.org/
LinkedIn:
Emergency 2.0 Wiki
Twitter:
@emergency20wiki
Need help?
32
Contact Us:
CEO & Founder: Eileenculleton@gmail.com
Consulting advisory services
Education & training workshops
(including in-house)
Thank you.
Q&A and Discussion...
33
References
http://emergency20wiki.org/wiki/index.php/Main_Page
http://www.google.org/crisisresponse/resources.html
All logos and brand references are copyright of their
respective owners
34

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Becoming Emergency 2.0 Ready - using social media for business continuity