The importance of a whole of community approach to using social media for disaster resilience

5th
International Disaster and Risk Conference IDRC 2014
‘Integrative Risk Management - The role of science, technology & practice‘ • 24-28 August 2014 • Davos • Switzerland
www.grforum.org
The importance of a whole of community approach
to using social media for disaster resilience
and how the Emergency 2.0 Wiki can help
Major Sponsor
Eileen Culleton, Founder & CEO, Emergency 2.0 Wiki, Australia

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Emergency 2.0 Wiki
www.emergency20wiki.org/wiki

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Emergency 2.0 Wiki is your one-stop-shop
• Global Directory
– Emergency response agencies on social media
– Disaster Apps
– Mapping tools
– Videos
– Accessibility Toolkit
• Tips for the public
• Guidelines for emergency agencies, government, schools,
hospitals, community groups, business
• Library
• Knowledge sharing community
– LinkedIn Group
– Google+ Group

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The impetus
Queensland Floods, Australia, 2011

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Alliances
Advisory Board for
FP7 Project ATHENA
Use of new communication/social
media in crisis situations
(lead by West Yorkshire Police).
Research

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Where are we?

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During emergencies and disasters, communities use social
media to save their own lives and the lives of others.
• Emergency services use social media to issue alerts and
warnings
• Emergency agencies engage with the community as
partners
• The community is prepared, including people with a
disability
• Digital volunteers provide information aid
• The community helps the community recover
7
We believe we can create a world
where…

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Not bouncing back, but bouncing forward…
• Stronger social networks
• Increased social cohesion
• Increased social capital
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Social media can help make disaster resilience a
social norm

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Incorporate social media into emergency
management
• Guidelines
• Online Social Media for Emergency
Management Course

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Emergency services and official agencies engaging with the
community as ‘partners’ in disaster resilience:
• Government
• Schools
• Hospitals
• Business
• NGOs
• Community groups
• Media
• The public
What is a ‘Whole of Community’ approach?

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Local government
Queensland Floods Australia – Brisbane council used crowdmaps,
Twitter and Facebook

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NYC Response to Hurricane Sandy
• Issued preparedness messages to staff and parents
• Alerted of pending school closures
• Alerted of schools being used as evacuation centres
• Rallied for donations and volunteers
Schools

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• Alerts for cancelled
outpatients
appointments and
elective surgeries
• Alerts for pending
evacuations
• Updates to patients’
families
• Updates to staff on
reporting for work
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Hospitals

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NGOs, community groups, volunteer groups,
faith based groups, service clubs etc
• Best positioned to tap into
local needs
• Can utilise networks to
amplify preparedness and
alerts messages
• Trusted, could provide
situation awareness to
response agencies
• Networks to mobilise
volunteers for recovery

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Digital volunteers

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Incident Response Checklist
Evacuation Procedures
Go Pack
Roles and Responsibilities
Contact List/Call trees
Event log
Crisis Communications Plan
Key documents
Business Continuity

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Business
• Helping with disaster
recovery

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Citizens
• Share preparedness
messages
• Amplify warnings
• Provide situation
awareness
• Rally their networks to
volunteer

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Capacity build the community
• Provide education and information on using social media for
resilience
• Public education campaigns to include using social media
• Business resilience information to include social media tips

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Accessibility Toolkit
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Public Education

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Empower the community
Provide tools and
platforms to enable the
community to access
disaster information to
help themselves and
others

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Twitter Alert for early warning
• Disaster service available to agencies
• Enable push notifications to citizens
• Agencies and citizens must signup

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Facebook for all phases of disaster

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Provide Smartphone apps
• Preparedness info
• Multi-hazard live alerts
• Two way communication
• Sharing photos from the scene
• Social sharing
24

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Crowdmaps to empower citizens to help each other

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Added value for the Post 2015 Framework for
Disaster Risk Reduction
• How did your work support the implementation of the Hyogo Framework
for Action:
– Priority 1: Promoting community participation and social networking
– Priority 2: Providing guidance on how to act on early warnings via social media
– Priority 3, 5: Facilitating exchange of information on good practices and lessons
learned
– Priority 4: Providing a social media accessibility toolkit for people with disabilities
• From your perspective what are the main gaps, needs and further steps to
be addressed in the Post 2015 Framework for Disaster Risk Reduction in:
– Research: provide practical recommendations for using social media, lessons
learned, short timeframes to ensure relevance
– Education & Training: capacity build communities to use social media
– Implementation & Practice: provide social media tools and platforms to enable the
community to help themselves and each other
– Policy: apply a whole of community approach to using social media in disasters,
recognising the potential for social media to make resilience a social norm

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Get in touch to join the Wiki community,
form alliances, discuss joint projects
Wiki: http://emergency20wiki.org/wiki
Twitter: @emergency20wiki
Facebook: www.facebook.com/emergency20wiki
Google+: http://bit.ly/1mKS6Ur
Blog: http://emergency20wiki.org/
LinkedIn: Emergency 2.0 Wiki
Email: eileenculleton@gmail.com

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Thank you to our #IDRC2014 supporters
Major Sponsor
Key Crowd Funding Supporters
• EmergencyAus
• Joanna L Lane
• Kerry McGoldrick
• Tracie McNamara-Jones
• Margaret Scott & Associates
• Reputelligence
• Streaka
• Craig Thomler

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THANK YOU

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References
•http://emergency20wiki.org/wiki/index.php/Main_Page
• Flood Photo slides via Flicker Kingbob.net
http://www.flickr.com/photos/kingbob86/5342341008/sizes/l
/in/photostream/
• All logos and brand references are copyright of their
respective owners

The importance of a whole of community approach to using social media for disaster resilience

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