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Queensland Local Government Social Media Forum
Hosted by LGMA Queensland
29 May 2013, Telstra Building, Brisbane, Australia
Using social media to build disaster resilience
Emergency 2.0 Wiki CEO & Founder Eileen Culleton
Overview
 Background on the Emergency 2.0 Wiki
 Engaging with the community as partners in emergency
preparation, response and recovery
 Social media channels and tips for emergency
communication and monitoring
 Empowering employees with the knowledge of how to
use social media in emergencies
 Integrating social media in business continuity plans
and creating a remote workforce
 Resources to help you – apps, maps, tools, templates,
tips and guidelines
2
Emergency 2.0 Wiki
www.emergency20wiki.org/wiki
3
Vision
To help build resilient communities, empowered with the
knowledge to use social media in emergency
communications.
 Emergency agencies
 Government agencies
 Schools
 Community agencies and non profits
 Business
 Media
 The Public
4
The impetus
5
Where are We?
6
Alliance Partners
7
Engaging with the community as
partners
Whole of community approach
 Emergency services
 Government
 Schools
 Hospitals
 Business
 NGOs
 Community groups
 Media
 The public
8
‘Whole of Community’ approach
 Engaging with the community as partners
 Two way communication
 Integration between agencies
 Engaging digital volunteers
 Asking the community to share information from the
scene
 Business helping business
 Community helping community
9
social media &
mobile devices
+
real-time localised
information
+
community
participation
=
lives saved
10
NYC Response to Hurricane Sandy
“Whole of community” response
11
NYC Response to Hurricane Sandy
Opened up its data to enable emergency maps
to be produced
12
NYC Response to Hurricane Sandy
Crowdmaps empowered the public to share own reports,
photos and videos
13
NYC Response to Hurricane Sandy
Public could sign
up to receive
alerts based on
geographical area
14
NYC Response to Hurricane Sandy
Citizens downloaded emergency apps to receive alerts and
emergency preparation information
Red Cross Hurricane App
FEMA Emergency
Preparedness App
15
NYC Response to Hurricane Sandy
Two way communication using social media
16
NYC Response to Hurricane Sandy
Engaged digital volunteer groups
17
NYC Response to Hurricane Sandy
Business helping Business
18
NYC Response to Hurricane Sandy
Community helping Community
19
QLD Floods
Local Government empowering community
to help community
20
QLD Floods
Local Government empowering community to help
community
21
QLD Floods
 QLDAlert.com
 One stop shop for live
information
 Twitter and Facebook
feeds
 Official agencies only
22
VIC Bushfires
 Similar to QLD Alert,
Disaster Connect brings
together Twitter and
Facebook feeds of official
agencies
 Also feeds from
community groups
 And feeds from hashtags
eg #VICFIRES #BUSHFIRES
 Hosted by Green Cross
Australia Harden Up
program
23
Key recommendations
1. Provide Tools and the platforms to help the public help
themselves, each other and emergency services and official
agencies eg emergency apps, crowdmaps
2. Educate the public on how to use social media to help themselves,
each other and emergency services
3. Engage in two way communication – ask the public to help
4. Engage digital volunteers
For a ‘whole of community’ approach to using social
media for disaster resilience
24
Together, we can save lives…
Emergency Communication
 State monitoring hours
 Link to Terms & Conditions
 State whether you will reply to
individual messages.
 List popular #hashtags
 Post details of your other social
media
Emergency Communication
 Use as a hub for information and
updates
 Link to Emergency agencies via
‘Likes’
 Use the notes page
 Add your FAQs
 Use for live broadcasting
Emergency Communication
 Use as a one stop shop for
information and updates
 Your organisation’s Twitter
 Feed from emergency
agencies
 Forms to collect information
 Maps
 Photos and videos
Integrated
websites
Monitoring the emergency
#hashtags
realtime maps
Mobile apps
Monitoring messages
to/about you
@mentions
Empowering employees
Intranet
Induction
Emergency Drills
Awareness Campaigns
eg to coincide with
Storm Season
Empowering employees
 Identify
hazards
Empowering employees
 ‘How to’
resources
Empowering employees
33
 Emergency
Apps
http://emergency20wiki.org/wiki/index.php/Smartphone_Apps#Volunteering
Empowering employees
 Emergency Apps
Empowering employees
 Share
emergency
information
to help others
Empowering employees
 Ask for
assistance /
 help others
37
http://emergency20wiki.org/wiki/index.php/Queensland_emergency_agencies_using_social_media#QLD_Alert_Site
Empowering employees
 Social Media
Tips eg
#Hashtags on
Twitter
Business Continuity
39
Risk Management
Business Impact Analysis
Incident Response Plan
Recovery Plan
Exercises
Staff Induction
Intranet
Audits
Creating a remote workforce
 Use an
enterprise
social
network eg
Key Tips
 Activate groups of key staff that need to collaborate
 Undertake 'roll calls' to enable staff to check in
 Post important links, photos and videos
 Integrate important Twitter updates by using #yam
 Use as email when networks are down
Key Tools
 Use for virtual meetings eg
with
staff who are isolated
 Communicate with key
stakeholders such as other
agencies, suppliers
 Can collaborate online, send
each other images from the
emergency location,
send/share links, email etc
Skype
Key Tools
 Use to collaborate virtually in
real time on documents
 Word documents
 Spreadsheets
 Forms
How do we find resources?
 Directory
 Apps
 Maps
 Videos
 Tools
 Tips
 Guidelines
 Library
@emergency20wiki
Hashtags to follow
 #smem
 #em2au
 #VOST
Using Social Media to Build Disaster Resilience
Find Us!
Wiki:
http://emergency20wiki.org/wiki
Blog:
http://emergency20wiki.org/
LinkedIn:
Emergency 2.0 Wiki
Twitter:
@emergency20wiki
48
Thank you!
Questions?
References
•http://emergency20wiki.org/wiki/index.php/Main_Page
 Photo slide 5 via Flicker Kingbob.net
http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/
in/photostream/
 Graphic slide 7 via http://visual.ly/case-emergency-use-social-
media
 Twitter screenshot via Open Gov Blog
http://blog.opengovpartnership.org/2013/01/hurricane-sandy-
open-data-social-media-nyc-rachel-haot/
 All logos and brand references are copyright of their respective
owners
50

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