The document summarizes a presentation about using social media to build disaster resilience. It discusses how the Emergency 2.0 Wiki engages communities as partners during emergencies through two-way communication on social media. Examples from disasters in New York, Queensland, and Victoria are provided that demonstrated a "whole of community" approach with agencies, organizations, and the public collaborating via social media. Recommendations include providing tools for the public to help themselves and each other during emergencies and educating people on using social media for disaster response and recovery.
Social Media, Emergency Management & Disaster Relief in Canada (CITIG7 session)
Using Social Media to Build Disaster Resilience
1. Queensland Local Government Social Media Forum
Hosted by LGMA Queensland
29 May 2013, Telstra Building, Brisbane, Australia
Using social media to build disaster resilience
Emergency 2.0 Wiki CEO & Founder Eileen Culleton
2. Overview
Background on the Emergency 2.0 Wiki
Engaging with the community as partners in emergency
preparation, response and recovery
Social media channels and tips for emergency
communication and monitoring
Empowering employees with the knowledge of how to
use social media in emergencies
Integrating social media in business continuity plans
and creating a remote workforce
Resources to help you – apps, maps, tools, templates,
tips and guidelines
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4. Vision
To help build resilient communities, empowered with the
knowledge to use social media in emergency
communications.
Emergency agencies
Government agencies
Schools
Community agencies and non profits
Business
Media
The Public
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8. Engaging with the community as
partners
Whole of community approach
Emergency services
Government
Schools
Hospitals
Business
NGOs
Community groups
Media
The public
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9. ‘Whole of Community’ approach
Engaging with the community as partners
Two way communication
Integration between agencies
Engaging digital volunteers
Asking the community to share information from the
scene
Business helping business
Community helping community
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10. social media &
mobile devices
+
real-time localised
information
+
community
participation
=
lives saved
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11. NYC Response to Hurricane Sandy
“Whole of community” response
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12. NYC Response to Hurricane Sandy
Opened up its data to enable emergency maps
to be produced
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13. NYC Response to Hurricane Sandy
Crowdmaps empowered the public to share own reports,
photos and videos
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14. NYC Response to Hurricane Sandy
Public could sign
up to receive
alerts based on
geographical area
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15. NYC Response to Hurricane Sandy
Citizens downloaded emergency apps to receive alerts and
emergency preparation information
Red Cross Hurricane App
FEMA Emergency
Preparedness App
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16. NYC Response to Hurricane Sandy
Two way communication using social media
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17. NYC Response to Hurricane Sandy
Engaged digital volunteer groups
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18. NYC Response to Hurricane Sandy
Business helping Business
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19. NYC Response to Hurricane Sandy
Community helping Community
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22. QLD Floods
QLDAlert.com
One stop shop for live
information
Twitter and Facebook
feeds
Official agencies only
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23. VIC Bushfires
Similar to QLD Alert,
Disaster Connect brings
together Twitter and
Facebook feeds of official
agencies
Also feeds from
community groups
And feeds from hashtags
eg #VICFIRES #BUSHFIRES
Hosted by Green Cross
Australia Harden Up
program
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24. Key recommendations
1. Provide Tools and the platforms to help the public help
themselves, each other and emergency services and official
agencies eg emergency apps, crowdmaps
2. Educate the public on how to use social media to help themselves,
each other and emergency services
3. Engage in two way communication – ask the public to help
4. Engage digital volunteers
For a ‘whole of community’ approach to using social
media for disaster resilience
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Together, we can save lives…
25. Emergency Communication
State monitoring hours
Link to Terms & Conditions
State whether you will reply to
individual messages.
List popular #hashtags
Post details of your other social
media
26. Emergency Communication
Use as a hub for information and
updates
Link to Emergency agencies via
‘Likes’
Use the notes page
Add your FAQs
Use for live broadcasting
27. Emergency Communication
Use as a one stop shop for
information and updates
Your organisation’s Twitter
Feed from emergency
agencies
Forms to collect information
Maps
Photos and videos
Integrated
websites
41. Key Tips
Activate groups of key staff that need to collaborate
Undertake 'roll calls' to enable staff to check in
Post important links, photos and videos
Integrate important Twitter updates by using #yam
Use as email when networks are down
42. Key Tools
Use for virtual meetings eg
with
staff who are isolated
Communicate with key
stakeholders such as other
agencies, suppliers
Can collaborate online, send
each other images from the
emergency location,
send/share links, email etc
Skype
43. Key Tools
Use to collaborate virtually in
real time on documents
Word documents
Spreadsheets
Forms
44. How do we find resources?
Directory
Apps
Maps
Videos
Tools
Tips
Guidelines
Library
50. References
•http://emergency20wiki.org/wiki/index.php/Main_Page
Photo slide 5 via Flicker Kingbob.net
http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/
in/photostream/
Graphic slide 7 via http://visual.ly/case-emergency-use-social-
media
Twitter screenshot via Open Gov Blog
http://blog.opengovpartnership.org/2013/01/hurricane-sandy-
open-data-social-media-nyc-rachel-haot/
All logos and brand references are copyright of their respective
owners
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