Ed Macko

Greater Pittsburgh Area United States

Director of Brand Strategy

Advertising / Marketing / PR

30 years in advertising. Wow. I started working on industrial accounts, then business-to-business, chemical and agricultural accounts, financial services, tourism, public service, healthcare, and finally higher education. From products to people. I now work almost exclusively with colleges and universities to help them position (or brand) themselves and talk passionately about what they offer. It's great work and I love it. Colleges and universities, today, face many marketing issues. I believe a strong, emotional appeal that speaks from a single brand perspective can go a long way to solving some of these issues: one brand for many audiences. I am totally passionate about communicating...