Talk I gave to Council of PR Firms Boston event on October 3, 2013. Full text can be found on my blog. Cover image downloaded from: http://www.hdwallpapersbank.com/red-bull-stratos-hd-wallpapers/

1. COURAGE COLLABORATION CREATIVITY
@edwardboches

2. ad guy
“
”

3. “We tell a real story.
Advertising just hits
the high spots.”
Dan Edelman

15. Money spent in real time, virtual battle among participations,
mean coach to spur you on, cute tamagotchi that died

17. “Where there’s energy information, utility,
community, there’s energy savings.”

18. “Where there’s a community of runners,
there will be running shoes.”

19. “Where there are bookshelves there will be books.”

20. Reputation Trust Storytelling

21. press release
control
communicating
medium
media relations
programs
inspire
demonstrating
process
t-shaped
>
>
>
>
>

22. media relations
social media
web design
video producer
analytics
developer
user experience
content strategy

23. COURAGE COLLABORATION CREATIVITY

24. COURAGE
safe is risky
avoid getting comfortable
never fear being a beginner

25. CREATIVITY
use the right side of your brain
make friends and play
discover your inner child

26. COLLABORATE
all of us are better than one of us
seek collisions
become a t-shaped person

32. it was created quickly
it was a collaborative effort
it’s filled with great ideas
it proves rather than tells

33. YOU
courage
creativity
collaboration