What is the relation between social selling and digital marketing? How did we get from craftmanship to selfi's? From purpose to purse Cause-driven CEL-model Customer Engagement Lifecycle Credits to Brian Solis and David Meerman Scott

4. Digital Marketing Activities
Affiliate Marketing Content Automation E-commerce
Display Advertising Behavioral Targeting Blogging, RSS & News Feeds
Email List Marketing SMS Marketing Viral Marketing
Search Engine Marketing Online Reputation Management Video Based Marketing
Pay Per Click Community Marketing Re-targeting / re-marketing
Social Marketing Influencer Marketing TV- Radio Advertising
Content Marketing Mobile Marketing App-vertising
Content Optimization Webdesign (UX) Marketing Automation
Compare: inbound vs. outbound

5. Digital Marketing
An umbrella term for the targeted, measurable, and
interactive marketing of products or services using
digital technologies to reach and convert leads into
customers.
1

6. Digital Marketing
The process of building and maintaining customer
relationships through online activities to facilitate the
exchange of ideas, products and services that satisfy
the goals of both parties.
2

7. Source: Social Insights with Brian Solis – Social Selling

8. Social selling
Social selling is all about leveraging your own
professional brand and social network to fill your
pipeline with the right prospects, insights and
relationships.
~LinkedIN
1

9. Social selling
It is about social over selling. Social media platforms
do not lend themselves to a hard sell. They are a great
place to engage and develop true business
relationships based on familiarity and trust.
~Viveka Von Rosen
2

10. Social selling
Social Selling is more about breaking the ice and
building rapport in a authentic, sincere manner based
on common interests.
~Brian Burns, Author of “The Maverick Selling Method”
3

11. Social selling
Social selling is my ability to listen to your
conversation, engage on topics that are of interest to
you and provide you with great content on that
subject that will ultimately lead you to doing business
with me.
~Marki Lemons Ruyal – Award winning social media speaker
4

12. Social selling
It is about using social media to connect, inform,
educate and influence your prospective buyers and
existing clients. It can elevate the salesperson to a
new level of Trusted Advisor.
~John Byrne – Ierland’s Leading Social Selling Advocate
5

14. Source: John Legere on Twitter

24. Meaningful 26%
Replaceable 74%
MEANINGFUL BRANDS?
Source: MarketingOnline – Havas Media

26. In social there is no B2C or
B2B, there are only humans.

27. Cause-driven
93% of millennials will buy a product
because of cause association.
Pew Reseach Center

28. #1 Most Innovative Companies 2015 – FastCompany.com

29. Source: Warby Parker – Buy a pair, give a pair

30. Purpose before Purse
“People don’t buy WHAT you do,
they buy WHY you do it.”
Simon Sinek, Startwithwhy.com
If you do it right the P/O will follow.

32. Source: Apple Think Different ad (1997)
Apple Inc.
“We admire great
people that changed
our world. We believe
that anyone can
change the world.”
.. with our products.

33. Marketing by
Attraction
You will attrack those that believe what you believe.
~Simon Sinek, Startwithwhy.com
MARKET + ATTRACTION = MARKETRACTION

34. December 18th, 2013

37. Customer Engagement Lifecycle

39. INSPIRE
DELIVER

40. Source: PR Smith Source: Tenfore