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connecting  Justice  social media and citizen engagement Patrick McCormick Manager Digital Engagement Department of Justice Victoria  14 September 2010  Smart Government Australia  Melbourne Unless indicated otherwise, content in this presentation is licensed:
connecting  Justice  social media and citizen engagement ,[object Object],[object Object],[object Object],[object Object]
1. understanding the context
the public sector is  evolving ,[object Object],[object Object],[object Object],[object Object],read-only rigid, prescriptive, hierarchical read-write agile, principled, collaborative
citizen expectations are  changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the  Internet  has something to do with it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Search of Jefferson’s Moose  - David G. Post ,[object Object],[object Object],[object Object],[object Object]
what does this mean for  government ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
emerging  policy  platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. tinkering with the tools
supporting a culture of  collaboration  internally ,[object Object],[object Object],[object Object]
conversations, questions,  problem solving
video  socialises  important   information
working  together  across boundaries
seeking and voting on  ideas   openly
supporting existing community role and establishing  trusted , authentic presence on new platforms
2. listening to the crowd
the  Internet  is increasingly, the people’s choice (AGIMO:  Australia in the Digital Economy, 2009 ) 20% 27% 16% 11%
 
using  social media monitoring  to capture the direction of  online conversations
breaking down social media activity by  issues  and  level of interest issues share of voice
tracking social media stats over time to  identify increased interest  in key topics Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010
plotting   social media spikes against news items and events to determine  impact Violent CBD brawl Street violence talk spawned by Williams’ death
4. responding and collaborating CFA, Black Saturday, Flickr
seeking citizen  input , educating interactively
creating opportunities for  shared  learning and understanding
fostering  responsibility  through citizen engagement and   content creation
the  worst natural disaster  in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au
managing the  information  load and access to meet demand and prevent bottlenecks Kinglake, Aerial view, news.com.au
maintaining  community engagement  to better prepare for future emergencies Yarra Valley, Black Saturday, Flickr
going  where people are  to build trust and improve access to information ,[object Object]
because  people   want to help  and play a role that government is well placed to facilitate
seeking  citizen support  for emergency volunteers   Vital. Valued. Victorians.
sharing emergency information in timely, convenient way extends frontline response to community
mobile apps  enable citizens to help  themselves and their neighbors
geospatial data and location awareness put  powerful tools  in the hands of citizens
sharing timely information builds trust and  confirms public safety objectives
[object Object],[object Object],[object Object],[object Object],connecting  Justice    social media and citizen engagement
Thanks! Patrick McCormick [email_address] @ solutist Questions? @  justice_vic
re-using this presentation?  the fine print… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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