Presentation delivered to the eHealth Investigative Partnership Program on April 19, 2012. Supporting references and notes at http://wiki.ubc.ca/Documentation:EHealth_Strategy_Office/Project_Documentation/eHIPP/april-2012-sxsw

1. eHealth Strategy Office

2. Health care, startups, and technology
culture
at South by Southwest Interactive 2012
Daniel Hooker
eHIPP Rounds
April 19, 2011
eHealth Strategy Office

3. eHealth Strategy Office

4. Health at #sxsw
Started in 2010 as a 1-day
external unconference
• Focused almost entirely on
social media in health
2012 conference saw
• Official Health and Education
track with ~50 sessions
• Separate venue
• Health category in best new
startup competition
eHealth Strategy Office

5. 2012 Keynotes
Baratunde Thurston
Director of Digital - The Onion
Author - How to Be Black
…He was named Foursquare Mayor
of the Year for holding a real-world
rally to defend his virtual
mayorship.
Every year he live hate-tweets the
Twilight movies to his 100,000+
Twitter followers,
and in 2009, he embodied the
swine flu with a Twitter account of
that name.
eHealth Strategy Office

6. 2012 Keynotes
Amber Case
User experience designer
Author – Dictionary of Cyborg
Anthropology
Her main focus is mobile software,
augmented reality and data
visualization, and reducing the
amount of time and space it takes
for people to connect.
eHealth Strategy Office

7. Sessions
A Doctor, patient and insurer
walk into a social network
• Dr. Michael Golinkoff - Aetna
• Jamie Heywood - PatientsLikeMe
• Wendy Sue Swanson - Seattle
Children's Hospital
“We can't ask our docs to do more,
but we can use technology to stop
repetition. So that when I get time
with people, it takes full advantage
of my skills, and the parents can
share information with each other.
But it has to be paid for.”
eHealth Strategy Office

8. Sessions
How STDs Can Be Good for
Your Health
• Anmol Madan - ginger.io
• David Hale – NLM (Pillbox)
• Mark Dredze – Johns Hopkins
• Emily Hackel – Edelman Digital
“The data is public, it's OK to look
at it. But at scale we can start
predicting things -- we can predict
your gender, your political
leanings. You put the data out
there, but you never agreed to
have it used in this way.”
eHealth Strategy Office

9. Sessions
The future of digital health
• Halle Tecco – Rock Health
• Linda Avey – 23andMe, Curious
• Rebecca Woodcock – Cake Health
• Dr Jeffrey Pollard – Healthtap
• Paul Willard – Pratice Fusion
“The consumer side is where the
excitement is. It’s going to flip –
the patient is going to bring
the data to the doctor, instead of
the doctor leading the way.”
eHealth Strategy Office

10. The influence of startup culture
SXSW has long been a place of
product launches, hype cycles
and various innovations in
technology.
eHealth Strategy Office

11. The influence of startup culture
SXSW has long been a place of
product launches, hype cycles
and various innovations in
technology.
Health care is now seen as a
valuable investment space, this
is mirrored in its high profile
presence at the conference.
So we see apps. And lots of
them.
eHealth Strategy Office

12. Issues: data
eHealth Strategy Office

13. Issues: data
(At least) three big things
when we start thinking about
opening up data.
1. Scale
2. Ownership
3. Exchange
eHealth Strategy Office

14. Issues: business vs. health outcomes
Making health care into an
investment opportunity may
lead to conflict around why
we make certain products,
and how willing we are to
evaluate them.
eHealth Strategy Office

15. Issues: homogeneity, uncertainty
It’s possible that we don't
really know what's going on
with these new health
technologies.
eHealth Strategy Office

16. Issues: homogeneity, uncertainty
It’s possible that we don't
really know what's going on
with these new health
technologies.
Neither business nor academia
is fully equipped to handle that
uncertainty.
eHealth Strategy Office

17. Issues: homogeneity, uncertainty
It’s possible that we don't
really know what's going on
with these new health
technologies.
Neither business nor academia
is fully equipped to handle that
uncertainty.
We do need to see the value in
knowing whether or not
these products are actually
improving health.
eHealth Strategy Office

18. By measuring as much of our
behavior as possible and
converting it into
algorithmically analyzable data,
we are supposed to learn the truth
about what we really value
but this process simply creates an
ideological justification for
believing that we want only
what can be measured...
(Rob Horning, The New Inquiry)