Graphic design has many sectors. Business card design is one kind of skill. By reading this slide, you can learn about business card design skill. If you follow the instruction, you can earn by this skill.
5. 1) Name and Title (Designation/occupation)
• Mystery business cards without any name on them will
not be interesting to anybody and will generally end up
in trash cans. A business card should have a statement
regarding whom it is intended for. It can either be the
name of an individual or business for contact and filling
purposes. Business cards should also have some
information regarding what you do. This information
should be included in the title line. The title line can
include information regarding your designation in your
organization, your skills, and a concise description of
the services offered by your company. A business card
without a good title line can become another dreaded
mystery card.
6.
7. 2) Contact Information with Social Media Profile Links
• A business card must have some information for
people to easily contact you. Include all the general
contact information like mobile phone numbers, office
phone numbers, Email ids, website of your
organization, URLs of you organization’s social network
pages, etc. Both traditional and modern methods of
contact like LinkedIn and Twitter profiles should be
included in your business cards.The contact details that
you add to your business card can vary from situation
to situation. Don’t include obsolete contact details like
FAX numbers which are no longer used by many big
organizations.
8.
9. 3) QR code
A QR code is availed to show a person’s profile or his
(mobile-optimised) website accompanying all the links of
online profiles. These are quick response codes which can
also encompass a business card holding personal contact
information containing social media profiles. It permits a
person to scan it from the smartphone and save the
details straight away into his phone so that later on he can
acquire it. It remains in the phone and cannot be
misplaced like other business cards. So QR code is equally
important like the other 5 important things.
10.
11. 4) Physical Address
The physical address of your office and the
mailing address are both very important parts
of a business card. Physical and Mailing
addresses are necessary for prospects to visit
your office or send any physical
documents/samples through mail. However,
including physical address on your business
card may not be necessary if you do your
business is done exclusively online or by mail.
12.
13. 5) Logos and Graphic Images
• Logos printed on the business cards will help in
establishing a company’s identity. Care should be
taken to use the logos consistently across all the
business cards and other print / electronic
materials to avoid any confusion. Small business
organizations without any logos can use generic
images or custom illustrations that show what
the company does. Simple graphic
embellishments or boxes on the business card are
helpful to separate blocks of information.
14.
15. 6) White Space
• You can add as much information regarding
you and your organization on your business
card as you want. But, too much information
on it will make it look cluttered and
unprofessional. Some free white space in the
card will make the information on your card
look more clear and legible. You can also jot
down any additional contact information on
the white space of the card depending upon
the need.
20. What makes a good business card?
• “There are two primary purposes of your business card: represent your brand and
provide contact information. The magic is in the mix of these two elements,”
says Hannah Paramore, president of Paramore Digital.
• “As someone who does business almost exclusively on the web, it’s tough for me to
answer that question,” Cameron Moll says. “The only time I hand out or receive cards
are at conferences a few times per year. But for me, the value of a business card is found
in its personification of the giver, and just as importantly its authenticity. The best and
most memorable cards I’ve received reinforced the feelings I had upon meeting the
giver.
• “A good business card is something that doesn’t just get thrown in a wallet and
forgotten,” says Geoffrey Bunting, founder of The Ugly Tree Graphic Design. “It’s a piece
of you that you give to someone that stays with them and makes them say ‘wow,’ by
being either visually stimulating or having interesting and engaging content.”
•
21. What makes a good business card?
• “The card must impress the moment it’s received and be comment-worthy,” says
Jenn David Connolly, creative strategist of Jenn David Design. “It must capture
attention and pique curiosity or examine it further. It should not be too large or
too thick.”
• “A good business card embraces its format, yet stands out in a crowd,” says Becca
Eley, founding partner of Tag Collective. “Our cards send a message about the
caliber of our work. We focused on the experience, the tactile nature of print.”
• According to Stitch Design Co.: “A good business card is a business card that you
want to keep, one that is not easily discarded. The card should be designed as
something more than just a card; it should be a mini self-promotion piece. The
overall design and printing process of the card should speak to the company’s
values and approach to business. If the company specializes in luxury products—
the printing process should reflect that.”
22. 5 Types of Printing Techniques for
Business Cards with Examples
23. Varnish / Spot UV Printed Business Card Design Examples
• This printing technique is much
common these days; people like
to have a glossy effect on the
business card so it may not look
so ordinary like a rough old
card. Varnish is a matte coating
on the card that helps card’s
durability and also protects it
with shiny coat on the top. The
design of the business card is
enhanced through this printing
technique. Through Spot UV,
only certain parts/zones of the
business cards are made to
appear richer and glossier.
24. Embossing / Debossing – Letterpress Business Card Designs
Through the technique of
Embossing, heat is generally
pressed into the card, in this
process there is no use of foil or
any ink. It is a way of giving a
dense texture to the business
card. On the other hand, in the
process of Debossing, the things
are reversed than Embossing, it
gives the same effect but paper
is actually pressed instead of
bulging out. It creates 3D visual
effects. These embossing and
debossing effects can be applied
on both logos and letters.
25. Foil Printing Business Card Designs
Foil is another form of
printing which gives a very
fine and nice shinny
texture to the business
card. A colored foil is
pressed into the card
paper with a heated die to
make the card look
impressive and elegant.
Usually logos and
typography are enhanced
by this printing technique.
26. Die / Laser Cutting Business Card Designs
Die cutting has become
way too popular in terms
of business cards. Now
graphic designers are
cracking the nuts of old
format of designing and
making business cards in
new ways. Through the
simplest die cutting, card is
cut into different shapes as
per the requirements just
to make it look
unconventional and
unique.
27. Matt / Shine- Glossy Laminated Business Card Designs
Matte lamination provides a
very good protective layer to
the business cards. It is dim
and dull to give a very decent
look to the cards. On the
other hand, people also like
shining and glossy lamination
which is softer, water-
resistant and silky. Either way
it is like a ‘protective shield’
to the cards.
32. Effective Profile Description
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33. Effective GIG Title
• I Will Design Business Card And Do 5 Realistic Mockups
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• I Will Create An Amazing And Unique Business Card
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