when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.

1. Product Buy Cycle
Md. EkramMd. Ekram
•Digital Marketing Specialist
•Chairman, CIVINTECH
•Admin, Genesisblogs

3. why many sales people fail?
• They focus too much on their product.
- Why their product is better,
- why it’s better looking, why it’s less expensive,
- why their prospects should buy it.
• Product, product, product.
• When same product are available at market,
then it will don’t make more sell.
Then what is difference from others.
Answer: You

4. selling a product or selling yourself
• Selling yourself more than your product is an
important thing to do during the length of any
client relationship.
• Sell yourself first, your company second, and
your products third

5. 5 Big mistakes made in product
marketing
• 1) Too much product marketing
• 2) Not selling the benefit , only selling the
product (featured)
• 3) Not knowing how to leverage and the measure
of impact of social media
• 4) Not fully understand the sales buy cycle
• 5) Not continually Testing and refining your
message.

6. Buy Cycle Sales Funnel

7. Main 3 Stages of sales funel
Stage 1: Lead GenerationStage 1: Lead Generation
• Is your content and/or website easy to find via
online media?
• Are you regularly engaging with your audience
through all of your social media channels?
• Are you creating content that addresses your
buyers’ needs?

8. Main 3 Stages of sales funnel
Stage 2: Lead NurturingStage 2: Lead Nurturing
• Are you running active lead nurturing programs
to help move your buyers through the sales
funnel?
• Are you nurturing leads who aren’t ready to buy
with relevant content over time, to help your
company stay top of mind?
• Do you make your relationship with your lead as
a salesman or as a guardian by your content?

9. Main 3 Stages of sales funel
Stage 3: Customer Acquisition and ExpansionStage 3: Customer Acquisition and Expansion
• Are you actively cultivating relationships with
your existing customer base, and not just with
potential buyers?
• Are you running upsell campaigns to encourage
your current customers to try different products
or services that you offer?
• Do you make pressurized to your potential
customers for buy your product?

10. 6 tips to sell
1. Make educated about product
2. Behave like adviser not like salesman
3. know your product
4.be an expert in your industry
5. sell solution not product
6. Follow-up!

11. Best resource for marketing

12. Factors that tells facebook which
post to show in newsfeed

13. Increase EDGE Rank
• Create engaging content
• Use call to action
• Post links, photos, video frequently
• Post consistently at strategic times
• KISS: Keep it short & simple
• Be visual
• Be relevant (post what is expected from you)
• Understand your fans and audience
• Avoid attracting with low affinity

14. Which post gets most engagement?
• Images: Infographics, Memes,
cartoon, behind the scenes
• Videos
• Polls
• Quotes and Tips
• Informative Notes
• Interview of influencers
• Ask a quation / quiz
• Free resources link
• Blog series, story telling series
• Photo Caption
• Fill in the blank

15. Which post gets most engagement?
• Short post (KISS)
• How to’s, Tutorial, Tips
• List type post (12ways to..)
• Cheat sheets, Checklists and to-do
• Reviews
• Evergreen content
• Nostalgia
• Holiday wishes
• Survey/ Research
• Influencing fan engaged
• Trendy Humor

16. Which KPIs mean most for SMM
• Number of own and competitor’s followers and followers
growth rate (per day, week, month, year)
• Audience Demographics and location
• Active and engaging followers
• Traffic Data
• Public Sentiment
• Mentions or Tags
• Engagement (Like, comments & Shares)
• Engagement rate ( engagement per post/ total audience)
• Return of investment (ROI)
• Return of engagement (ROE)
• Customers awareness

17. KPIs Measurement
• Facebook Insights
• Twitter analytics
• Hootsuite analytics
• Google analytics
• Klipfolio
• Viral Heat
• Zuumsocial
• Quintly
• Meltwater
• Cyfe
• Socialbakers

18. Analyze and research on existing audience

19. Analyze and research on existing audience

20. What to listen to in Facebook
• Social CRM conversation
• Social media analytic data
• Leads and potential customer data
• Competitor’s page conversation
• Industry related global trending topics and news
• Brand reputation and public sentiment
• Identify customer problems and solve it
• Industry influencer and their conversation

21. Reputation Management
• Listening to your brand keywords
• 1-t0-1 facebook conversation and building
reputation
• Public relation or 1 to many for building
reputation
• Positive, negative, neutral public sentiment
analyse
• Measuring your influence and social media
power

22. Measuring social authority
(Find Influencers)
• https://klout.com/
• http://kred.ly/
• https://piq.peerindex.com/
• http://twittercounter.com/
• https://followerwonk.com
• http://wefollow.com/

23. Be Influencer
1) Post at social media
2) Post reply at social media
3) Make suggest at social media
4) Be active at online media
5) Blogging
6) Make slide
7) Make video

24. Case Study:1

25. Case Study:2

26. Case Study:3

27. Case Study:4

28. Case Study:5

29. Case Study:6

30. Case Study:7

31. Case Study:8

32. Case Study:9

33. Case Study:10

34. Case Study:11 (wrong marketing)

35. Case Study:12 (wrong marketing)

36. Case Study:13 (wrong marketing)

37. Case Study: Product Branding
1) ?
http://goo.gl/H9eMqs
2)
http://goo.gl/hgcrxo
3)
http://goo.gl/Xu7pn4
4)
http://goo.gl/Vq4plq
5)
http://goo.gl/AS5m5Z

38. Case Study: Product Branding
6)
• http://goo.gl/4VWqzF
• 7) :
• http://goo.gl/cTaVaB

39. Thanks