Engage 2009 Virtual Goods Panel

•

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A collection of slides that accompanied this panel at the Engage Expo virtual goods conference: http://www.youtube.com/user/theMIXagency#play/uploads/4/RzJdRV68vtM

Technologie Business

MONETIZATION OF SOCIAL GAMES AND APPS:
WHAT WORKS AND WHAT DOESN’T

PANEL CASE EXAMPLES

Lisa Rutherford David Marcus
President CEO

Adam Caplan Ron Hirson
President SVP Product & Marketing

Nicholas Talarico Vikas Gupta
Dir Publisher Development CEO

Simple and Easy is Better
Too much text ‐ Too complicated

Ex: Clean and Simple Calls to Action
Zong in Outspark
Boku in Puzzle Pirates

Ex: Offer Walls on Serious Business
“multiple offer walls, rotated and optimized by geo”

Be Actionable Clickable Alerts

Agency Wars ‐ iPhone Enchanted Island ‐ Facebook

10 second rule!!

Balanced Gameplay

Replenishing Energy costs $2.00
…or you can wait 15 minutes

Ex: Integration in Bingo Explosion
“Addictive gameplay naturally leads to monetization”

Be Creative with Payments
Causes
Only one payment option
Default payment is always $25

What about…
• Corporate matching?
• Donations through really
targeted offers?

Payments Must Stay In Game
Animal Paradise

Distracting, disruptive,
and totally un‐fun

Ex: Good Contextual Integrations
“pauses game, same page”
Zong in Paintball
Jambool in Barn Buddies

Right Mix and Tools for Your Audience

Panel:
• What’s best payment mix for kids? Women
over 35? Men 18‐25?

• Where do you see the most fraud? What can
combat it?

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Engage 2009 Virtual Goods Panel

1. MONETIZATION OF SOCIAL GAMES AND APPS: WHAT WORKS AND WHAT DOESN’T PANEL CASE EXAMPLES

2. Lisa Rutherford David Marcus President CEO Adam Caplan Ron Hirson President SVP Product & Marketing Nicholas Talarico Vikas Gupta Dir Publisher Development CEO

3. Simple and Easy is Better Too much text ‐ Too complicated

4. Ex: Clean and Simple Calls to Action Zong in Outspark Boku in Puzzle Pirates

5. Ex: Offer Walls on Serious Business “multiple offer walls, rotated and optimized by geo”

6. Be Actionable Clickable Alerts Agency Wars ‐ iPhone Enchanted Island ‐ Facebook 10 second rule!!

7. Balanced Gameplay Replenishing Energy costs $2.00 …or you can wait 15 minutes

8. Ex: Integration in Bingo Explosion “Addictive gameplay naturally leads to monetization”

9. Be Creative with Payments Causes Only one payment option Default payment is always $25 What about… • Corporate matching? • Donations through really targeted offers?

10. Payments Must Stay In Game Animal Paradise Distracting, disruptive, and totally un‐fun

11. Ex: Good Contextual Integrations “pauses game, same page” Zong in Paintball Jambool in Barn Buddies

12. Right Mix and Tools for Your Audience Panel: • What’s best payment mix for kids? Women over 35? Men 18‐25? • Where do you see the most fraud? What can combat it?