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Facebook redesign impact on apps

  1. The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen
  2. Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008
  3. Biggest Losers
  4. Overall Positive Effect <ul><li>145+ million Monthly Active Users (MAU) among Top 25 Apps </li></ul>
  5. <ul><li>+252% </li></ul>
  6. What should I be thinking about?
  7. BETTER APPS! <ul><li>Higher production quality </li></ul><ul><li>Higher level of engagement </li></ul><ul><ul><li>Average page views per user per day </li></ul></ul><ul><ul><li>Time spent on the application </li></ul></ul><ul><ul><li>Time between visits </li></ul></ul>
  8. New Trends in Social Gaming <ul><li>Start simple and grow in complexity </li></ul><ul><ul><li>Social gamer vs. MMO gamer </li></ul></ul><ul><li>Frequently updated new content </li></ul><ul><ul><li>Everything gets boring! </li></ul></ul><ul><li>Incentivized rewards </li></ul><ul><ul><li>Not just more virtual currency! </li></ul></ul><ul><li>Inflation control on virtual currency </li></ul>
  9. Q&A