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1 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Powering	Data	Driven	
Transformations
Hortonworks	in	Oil	&	Gas
2 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
DATA	AT	RESTDATA	IN	MOTION
ACTIONABLE
INTELLIGENCE
Modern	Data	Applications
PERISHABLE	
INSIGHTS
HISTORICAL	
INSIGHTS
INTERNET
OF
ANYTHING
Hortonworks	
DataFlow
Hortonworks	
Data	Platform
Hortonworks	Delivers
Connected Data	Platforms…
Capturing	perishable	
insights	from	data	in	motion
Ensuring	rich,	historical	insights	on	
data	at	rest
3 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Field	Data	Capture Office	or	Datacenter
Hortonworks	Industrial	Data	Analytics	Platform	– In	Practice
WITSML
Files	/	Other	Unstructured	Data
Video
IoT	Gateways
PLC	/	RTU
SCADA, DCS,	Historians	
Central	HDP	Cluster
Hive
Central	HDF	Cluster
NiFi
Kafka
Storm
Streaming	
Options
HBase Solr
YARN
HDFS
Location	1
NiFi
Location	n
NiFi
Data	Center
Data	Ingestion	Framework
End	users
DATA	IN	MOTION	– HDF	 DATA	AT	REST	– HDP
HDF	Edge	(MiNiFi	+	NiFi)
§ Reliable	collection
§ Small	footprint
§ Edge	processing
§ Data	provenance
§ Integrates	with	core	
policies
HDF	Core	(NiFi	with	Streaming)
§ Processing	at	larger	scale
§ Distributed	stream	processing
HDP
§ Security	and	data	governance
§ Monitoring,	management,	operations
§ Applications
§ Analytics
Structured	Data	Sets
4 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Oil	&	Gas	Industry
Selected	Use	Cases
5 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Cyber	
Security	
Analytics
G&G	
Analytics	
Yield	
Analytics
Defect	
Detection
Assess	
Physical	
Threats
Chemicals	
and	Refinery	
R&D	
Product	
Design
M	&	A
Competitive	
Analysis
Geo
Asset
Supply	Chain
Pipeline	
Surveillance
Leased	
Sites
Business	Unit
Leak	
Detection
Mfg	Process Customers
Basin
Records
Mgmt
Legacy
Offloads
Historical
Archive
Device
Data
Ingest
Rapid
Reporting
Digital
Protection
Well	Planning
Real-Time	
Operations
Risk	Modeling IoT
Pre-Drill	
Analytics
Route	
Optimization
Reduce	QHSE	
Incidents	
Trading	
Surveillance
Equipment	
Predictions
Equipment	
Predictions
EDW
Archive
Data
as a Service
eDiscovery
Connected
Well
Seismic
Analytics
Public
Data	Capture
6 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
What
à Storing	years	worth	of	log	files	from	all	of	their	wells	was	very	costly	in	legacy	O&G	systems	and	their	EDW
à Analysts	didn’t	have	access	to	log	data	stored	in	legacy	systems	and	couldn’t	use	common	analytic	applications	to	perform	data	
science,	build	forecast	models,	predictive	use-cases,	etc.
à Existing	platforms	didn’t	have	the	functionality	to	combine	log	data	with	data	from	other	systems	like	auction	history,	
production	data,	seismic	data,	geolocation	&	perforation	data.
Why
à Active	archive	broadens	access	to	well	log	data	which	is	otherwise	only	available	to	specialized	software
à Serves	as	a	foundational	data	set	for	future	use	cases	where	log	data	can	be	easily	joined	as	part	of	other	well	and	formation	
analysis	or	data	science
à Acceleration	of	geological	and	geophysical	workflows	and	process	automation
How
à Using	HDP	analysis	can	now	store	all	of	their	historical	log	files	at	a	fraction	of	the	cost	in	addition	joining	that	to	well	data	from	
other	systems
à Analysts	now	have	all	log	files	in	a	single	location	with	the	ability	to	build	“synthetic	log	files”	comprised	of	data	from	
multiple	sources	and	perform	analytics	on	combined	data	sets	from	siloed	applications.	
Why	Hortonworks?
Data	Discovery
Blog	post:	http://hortonworks.com/blog/big-data-on-a-budget-in-oil-gas/
LAS	Active	Archive	&	Analytics
7 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Field	Data	Capture Office	or	Datacenter
LAS	Active	Archive	&	Analytics	– Reference	Architecture
WITSML
Files	/	Other	Unstructured	Data
Video
IoT	Gateways
PLC	/	RTU
SCADA, DCS,	Historians	
Central	HDP	Cluster
Hive
Central	HDF	Cluster
NiFi
Kafka
Storm
Streaming	
Options
HBase Solr
YARN
HDFS
Location	1
NiFi
Location	n
NiFi
Data	Center
Data	Ingestion	Framework
End	users
DATA	IN	MOTION	– HDF	 DATA	AT	REST	– HDP
HDF	Edge	(MiNiFi	+	NiFi)
§ Reliable	collection
§ Small	footprint
§ Edge	processing
§ Data	provenance
§ Integrates	with	core	
policies
HDF	Core	(NiFi	with	Streaming)
§ Processing	at	larger	scale
§ Distributed	stream	processing
HDP
§ Security	and	data	governance
§ Monitoring,	management,	operations
§ Applications
§ Analytics
Structured	Data	Sets
8 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Blog	post:	http://hortonworks.com/blog/industrial-iot-offshore-drilling-solution-delivered-less-90-days/
Real-time	Drilling	&	Production
Why	Hortonworks?
Data	Discovery
What
à Stream	critical	telemetry	of	drilling,	completions	and	production	process	into	big	data	platform	
à Drilling	typically	done	in	remote	parts	of	the	world,	where	connectivity	is	intermittent,	latent	and	provide	minimal	bandwidth.
à Typical	remote	monitoring	technologies	do	not	perform	well	in	these	conditions,	therefore	large	volumes	of	data	end	up	
stranded	and	out	of	reach	for	analyst	and	support	teams
Why
à Remote	drilling	operations	operate	reactively	and	suffer	from	unnecessary	downtime,	equipment	failures,	efficiency	losses,	and	
safety	risks.
à Provides	Industrial	Control	System	datasets	in	format	comprehensible	to	traditional	analytical	techniques
à BSEE	(the	governing	body	for	offshore	drilling	in	the	U.S.)	proposed	new	regulations	that	require	offshore	drillers	to	monitor	
safety	critical	equipment	in	real-time	and	archive	the	data	at	an	offshore	facility
How
à Hortonworks	and	Kepware	delivered	an	Industry	IIoT Solution	in	less	than	90	days	for	acquiring	and	storing	time	series	
measurements	and	related	safety	equipment	data	from	an	operated	drill	ship	using	Kepware	IoT	Gateway,	HDF	&	HDP.
à Key	data	consumption	patterns	planned	include	KPI	dashboards,	condition-based	monitoring	and	maintenance,	event-based	
surveillance,	and	traditional	BI	reporting;	ensuring	safer	more	efficient	offshore	operations.
9 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Field	Data	Capture Office	or	Datacenter
Real-time	Drilling	&	Production	– Reference	Architecture
WITSML
Files	/	Other	Unstructured	Data
Video
IoT	Gateways
PLC	/	RTU
SCADA, DCS,	Historians	
Central	HDP	Cluster
Hive
Central	HDF	Cluster
NiFi
Kafka
Storm
Streaming	
Options
HBase Solr
YARN
HDFS
Location	1
NiFi
Location	n
NiFi
Data	Center
Data	Ingestion	Framework
End	users
DATA	IN	MOTION	– HDF	 DATA	AT	REST	– HDP
HDF	Edge	(MiNiFi	+	NiFi)
§ Reliable	collection
§ Small	footprint
§ Edge	processing
§ Data	provenance
§ Integrates	with	core	
policies
HDF	Core	(NiFi	with	Streaming)
§ Processing	at	larger	scale
§ Distributed	stream	processing
HDP
§ Security	and	data	governance
§ Monitoring,	management,	operations
§ Applications
§ Analytics
Structured	Data	Sets
10 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
What
à Model	based	failure	prevention	based	on	equipment	telemetry	and	asset	patterns
à Every	form	of	artificial	lift	is	prone	to	failure	when	subjected	to	different	types	of	reservoir	conditions
à Problems	like	scale,	low	static	bottom	hole	pressure,	overload	and	rod	string	failure	are	the	result	of	machines	encountering
gas,	sand,	H2S	and	CO2	corrosion	and	other	subsurface	conditions
Why
à Increased	production	through	fewer	unplanned	well	interventions
à Decreased	unplanned	downtime	and	cost	for	recovering	failed	equipment	from	downhole	
How
à Collect	streaming	data	using	HDF,	store	all	current	and	historical	patterns	of	data	usage	including	failure	histories
à NOTE:	this	can	be	developed	manually	or	through	partner	like	OspreyData
Why	Hortonworks?
Predictive	Analytics
Production	Optimization
11 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Field	Data	Capture Office	or	Datacenter
Production	Optimization	– Reference	Architecture
WITSML
Files	/	Other	Unstructured	Data
Video
IoT	Gateways
PLC	/	RTU
SCADA, DCS,	Historians	
Central	HDP	Cluster
Hive
Central	HDF	Cluster
NiFi
Kafka
Storm
Streaming	
Options
HBase Solr
YARN
HDFS
Location	1
NiFi
Location	n
NiFi
Data	Center
Data	Ingestion	Framework
End	users
DATA	IN	MOTION	– HDF	 DATA	AT	REST	– HDP
HDF	Edge	(MiNiFi	+	NiFi)
§ Reliable	collection
§ Small	footprint
§ Edge	processing
§ Data	provenance
§ Integrates	with	core	
policies
HDF	Core	(NiFi	with	Streaming)
§ Processing	at	larger	scale
§ Distributed	stream	processing
HDP
§ Security	and	data	governance
§ Monitoring,	management,	operations
§ Applications
§ Analytics
Structured	Data	Sets
12 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Single	View	of	an	Asset
Why	Hortonworks?
Single	View	/	Data	Discovery
What
à Data	sources	and	applications	used	by	asset	team	resided	in	silos	with	limited	visibility	across	OT	&	IT	systems.
à Operations	team	having	to	rely	on	IT	to	generate	reports	from	enterprise	systems	that	weren’t	timely	and	required	manual	data	
integration	using	spreadsheets
à Extract	data	from	relational	data	stores	that	underpin	line	of	business	apps	(Wellview,	OFM	etc)
Why
à Provide	a	single	environment	for	exploring	current	and	historical	conditions,	KPIs	and	well	economics
à Using	the	solution	the	asset	team	has	been	able	to	identify	potential	well	failures	4X-5X	faster	than	before
How
à Using	HDP	and	a	common	visualization	application,	the	360	View	solution	was	built	in	three	months	combining	OT	data	sources	
like	SCADA,	maintenance	logs,	&	unstructured	data	(text	files,	emails)	with	ERP	data,	geospatial,	and	external	data	from	
midstream	partners,	and	weather	data.
à The	solution	is	fairly	self-service	that	can	be	modified	by	the	operations	team	with	limited	involvement	from	IT.
13 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
Field	Data	Capture Office	or	Datacenter
Single	View	of	an	Asset	– Reference	Architecture
WITSML
Files	/	Other	Unstructured	Data
Video
IoT	Gateways
PLC	/	RTU
SCADA, DCS,	Historians	
Central	HDP	Cluster
Hive
Central	HDF	Cluster
NiFi
Kafka
Storm
Streaming	
Options
HBase Solr
YARN
HDFS
Location	1
NiFi
Location	n
NiFi
Data	Center
Data	Ingestion	Framework
End	users
DATA	IN	MOTION	– HDF	 DATA	AT	REST	– HDP
HDF	Edge	(MiNiFi	+	NiFi)
§ Reliable	collection
§ Small	footprint
§ Edge	processing
§ Data	provenance
§ Integrates	with	core	
policies
HDF	Core	(NiFi	with	Streaming)
§ Processing	at	larger	scale
§ Distributed	stream	processing
HDP
§ Security	and	data	governance
§ Monitoring,	management,	operations
§ Applications
§ Analytics
Structured	Data	Sets
14 ©	Hortonworks	Inc.	2011	– 2016.	All	Rights	Reserved
About	Hortonworks
Customer	Momentum
à ~1400	customers	(as	of	October	2016)
à ~400	customers	added	in	2015
à Publicly	traded	on	NASDAQ:	HDP
The	Leader	in	Connected	Data	Platforms
à Hortonworks	Data	Flow	for	data	in	motion
à Hortonworks	Data	Platform	for	data	at	rest
à Powering	new	modern	data	applications
Partner	for	Customer	Success
à Leader	in	open-source	community,	focused	
on	innovation	to	meet	enterprise	needs
à Unrivaled	support	subscriptions
Founded	in	2011	
Original	24	Architects,	Developers,	
Operators	of	Hadoop	from	Yahoo!
1000+
E M P L O Y E E S
1500+
E C O S Y S T E M 	
PA R T N E R S

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Oil & Gas Big Data use cases

  • 3. 3 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Field Data Capture Office or Datacenter Hortonworks Industrial Data Analytics Platform – In Practice WITSML Files / Other Unstructured Data Video IoT Gateways PLC / RTU SCADA, DCS, Historians Central HDP Cluster Hive Central HDF Cluster NiFi Kafka Storm Streaming Options HBase Solr YARN HDFS Location 1 NiFi Location n NiFi Data Center Data Ingestion Framework End users DATA IN MOTION – HDF DATA AT REST – HDP HDF Edge (MiNiFi + NiFi) § Reliable collection § Small footprint § Edge processing § Data provenance § Integrates with core policies HDF Core (NiFi with Streaming) § Processing at larger scale § Distributed stream processing HDP § Security and data governance § Monitoring, management, operations § Applications § Analytics Structured Data Sets
  • 5. 5 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Cyber Security Analytics G&G Analytics Yield Analytics Defect Detection Assess Physical Threats Chemicals and Refinery R&D Product Design M & A Competitive Analysis Geo Asset Supply Chain Pipeline Surveillance Leased Sites Business Unit Leak Detection Mfg Process Customers Basin Records Mgmt Legacy Offloads Historical Archive Device Data Ingest Rapid Reporting Digital Protection Well Planning Real-Time Operations Risk Modeling IoT Pre-Drill Analytics Route Optimization Reduce QHSE Incidents Trading Surveillance Equipment Predictions Equipment Predictions EDW Archive Data as a Service eDiscovery Connected Well Seismic Analytics Public Data Capture
  • 6. 6 © Hortonworks Inc. 2011 – 2016. All Rights Reserved What à Storing years worth of log files from all of their wells was very costly in legacy O&G systems and their EDW à Analysts didn’t have access to log data stored in legacy systems and couldn’t use common analytic applications to perform data science, build forecast models, predictive use-cases, etc. à Existing platforms didn’t have the functionality to combine log data with data from other systems like auction history, production data, seismic data, geolocation & perforation data. Why à Active archive broadens access to well log data which is otherwise only available to specialized software à Serves as a foundational data set for future use cases where log data can be easily joined as part of other well and formation analysis or data science à Acceleration of geological and geophysical workflows and process automation How à Using HDP analysis can now store all of their historical log files at a fraction of the cost in addition joining that to well data from other systems à Analysts now have all log files in a single location with the ability to build “synthetic log files” comprised of data from multiple sources and perform analytics on combined data sets from siloed applications. Why Hortonworks? Data Discovery Blog post: http://hortonworks.com/blog/big-data-on-a-budget-in-oil-gas/ LAS Active Archive & Analytics
  • 7. 7 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Field Data Capture Office or Datacenter LAS Active Archive & Analytics – Reference Architecture WITSML Files / Other Unstructured Data Video IoT Gateways PLC / RTU SCADA, DCS, Historians Central HDP Cluster Hive Central HDF Cluster NiFi Kafka Storm Streaming Options HBase Solr YARN HDFS Location 1 NiFi Location n NiFi Data Center Data Ingestion Framework End users DATA IN MOTION – HDF DATA AT REST – HDP HDF Edge (MiNiFi + NiFi) § Reliable collection § Small footprint § Edge processing § Data provenance § Integrates with core policies HDF Core (NiFi with Streaming) § Processing at larger scale § Distributed stream processing HDP § Security and data governance § Monitoring, management, operations § Applications § Analytics Structured Data Sets
  • 8. 8 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Blog post: http://hortonworks.com/blog/industrial-iot-offshore-drilling-solution-delivered-less-90-days/ Real-time Drilling & Production Why Hortonworks? Data Discovery What à Stream critical telemetry of drilling, completions and production process into big data platform à Drilling typically done in remote parts of the world, where connectivity is intermittent, latent and provide minimal bandwidth. à Typical remote monitoring technologies do not perform well in these conditions, therefore large volumes of data end up stranded and out of reach for analyst and support teams Why à Remote drilling operations operate reactively and suffer from unnecessary downtime, equipment failures, efficiency losses, and safety risks. à Provides Industrial Control System datasets in format comprehensible to traditional analytical techniques à BSEE (the governing body for offshore drilling in the U.S.) proposed new regulations that require offshore drillers to monitor safety critical equipment in real-time and archive the data at an offshore facility How à Hortonworks and Kepware delivered an Industry IIoT Solution in less than 90 days for acquiring and storing time series measurements and related safety equipment data from an operated drill ship using Kepware IoT Gateway, HDF & HDP. à Key data consumption patterns planned include KPI dashboards, condition-based monitoring and maintenance, event-based surveillance, and traditional BI reporting; ensuring safer more efficient offshore operations.
  • 9. 9 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Field Data Capture Office or Datacenter Real-time Drilling & Production – Reference Architecture WITSML Files / Other Unstructured Data Video IoT Gateways PLC / RTU SCADA, DCS, Historians Central HDP Cluster Hive Central HDF Cluster NiFi Kafka Storm Streaming Options HBase Solr YARN HDFS Location 1 NiFi Location n NiFi Data Center Data Ingestion Framework End users DATA IN MOTION – HDF DATA AT REST – HDP HDF Edge (MiNiFi + NiFi) § Reliable collection § Small footprint § Edge processing § Data provenance § Integrates with core policies HDF Core (NiFi with Streaming) § Processing at larger scale § Distributed stream processing HDP § Security and data governance § Monitoring, management, operations § Applications § Analytics Structured Data Sets
  • 10. 10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved What à Model based failure prevention based on equipment telemetry and asset patterns à Every form of artificial lift is prone to failure when subjected to different types of reservoir conditions à Problems like scale, low static bottom hole pressure, overload and rod string failure are the result of machines encountering gas, sand, H2S and CO2 corrosion and other subsurface conditions Why à Increased production through fewer unplanned well interventions à Decreased unplanned downtime and cost for recovering failed equipment from downhole How à Collect streaming data using HDF, store all current and historical patterns of data usage including failure histories à NOTE: this can be developed manually or through partner like OspreyData Why Hortonworks? Predictive Analytics Production Optimization
  • 11. 11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Field Data Capture Office or Datacenter Production Optimization – Reference Architecture WITSML Files / Other Unstructured Data Video IoT Gateways PLC / RTU SCADA, DCS, Historians Central HDP Cluster Hive Central HDF Cluster NiFi Kafka Storm Streaming Options HBase Solr YARN HDFS Location 1 NiFi Location n NiFi Data Center Data Ingestion Framework End users DATA IN MOTION – HDF DATA AT REST – HDP HDF Edge (MiNiFi + NiFi) § Reliable collection § Small footprint § Edge processing § Data provenance § Integrates with core policies HDF Core (NiFi with Streaming) § Processing at larger scale § Distributed stream processing HDP § Security and data governance § Monitoring, management, operations § Applications § Analytics Structured Data Sets
  • 12. 12 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Single View of an Asset Why Hortonworks? Single View / Data Discovery What à Data sources and applications used by asset team resided in silos with limited visibility across OT & IT systems. à Operations team having to rely on IT to generate reports from enterprise systems that weren’t timely and required manual data integration using spreadsheets à Extract data from relational data stores that underpin line of business apps (Wellview, OFM etc) Why à Provide a single environment for exploring current and historical conditions, KPIs and well economics à Using the solution the asset team has been able to identify potential well failures 4X-5X faster than before How à Using HDP and a common visualization application, the 360 View solution was built in three months combining OT data sources like SCADA, maintenance logs, & unstructured data (text files, emails) with ERP data, geospatial, and external data from midstream partners, and weather data. à The solution is fairly self-service that can be modified by the operations team with limited involvement from IT.
  • 13. 13 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Field Data Capture Office or Datacenter Single View of an Asset – Reference Architecture WITSML Files / Other Unstructured Data Video IoT Gateways PLC / RTU SCADA, DCS, Historians Central HDP Cluster Hive Central HDF Cluster NiFi Kafka Storm Streaming Options HBase Solr YARN HDFS Location 1 NiFi Location n NiFi Data Center Data Ingestion Framework End users DATA IN MOTION – HDF DATA AT REST – HDP HDF Edge (MiNiFi + NiFi) § Reliable collection § Small footprint § Edge processing § Data provenance § Integrates with core policies HDF Core (NiFi with Streaming) § Processing at larger scale § Distributed stream processing HDP § Security and data governance § Monitoring, management, operations § Applications § Analytics Structured Data Sets
  • 14. 14 © Hortonworks Inc. 2011 – 2016. All Rights Reserved About Hortonworks Customer Momentum à ~1400 customers (as of October 2016) à ~400 customers added in 2015 à Publicly traded on NASDAQ: HDP The Leader in Connected Data Platforms à Hortonworks Data Flow for data in motion à Hortonworks Data Platform for data at rest à Powering new modern data applications Partner for Customer Success à Leader in open-source community, focused on innovation to meet enterprise needs à Unrivaled support subscriptions Founded in 2011 Original 24 Architects, Developers, Operators of Hadoop from Yahoo! 1000+ E M P L O Y E E S 1500+ E C O S Y S T E M PA R T N E R S