Elizabeth Park

Greater New York City Area United States

Senior Marketing Manager at John Wiley and Sons

Advertising / Marketing / PR

Specialties:Marketing communications, customer and member retention strategies, integrated channel marketing (web, print, email, social media), campaign management,A/B testing, research quantitative and qualitative surveys (conjoint methodology),customer and member retention strategies, branding, database segmentation, content strategy, social media, metrics, creative agency management and use of marketing tools (Eloqua, Qlkview, Kapost).