Hosted by TechSoup Connect BC on August 2021. https://events.techsoup.org/e/m6hyry/ Learn about how your nonprofit can achieve digital transformation and utilize skill-based volunteering to drive deeper impact. By the end of the event, you will learn how easy it is to connect with skill-based volunteers that have today's most in-demand skills to achieve some of your biggest goals and how to build new corporate partnerships & funding avenues through corporate volunteers.

1. 1
Building Resilience & Capacity
through Skilled Volunteering

2. Land Acknowledgement
We acknowledge that MeaningfulWork is located on unceded
Tsleil-Waututh (səl̓ilwətaɁɬ), Lummi, W̱SÁNEĆ, Katzie, Stó:lō Treaty
Association, and Semiahmoo territory.
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3. Housekeeping & Accessibility
● Please say ‘Hi’ in the chat, feel free to introduce yourself/organization
● When we say ‘nonprofit’ we are referring to registered charities, registered
nonprofits, and not-for-profit initiatives
● Feel free to drop questions in the chat.
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4. Agenda
I. Our Story & What we Do
II. What is Digital Transformation?
III. How to Engage with Skill-based Volunteering
IV. Next Steps
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5. Our Story: MeaningfulWork
● Started February 2020
● Ran a volunteer matching pilot in July
2020
● Built a smart web platform for volunteer
matching & employee engagement
● Launched our service in April 2021
● 150+ Nonprofits, 150+ volunteers,
5+ companies and growing
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6. Why MeaningfulWork?
1. It’s Free to join
2. Skilled Volunteer-focused
3. Join a Community
4. End-to-end support &
1:1 workshops
5. Our Mission & Values
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7. Supporting Nonprofits from A-Z
Define high-priority
areas of need
Set scope, timelines,
and deliverables
Get the support that
you need
Manage volunteers,
Determine value
Celebrate and
Measure Impact
Worksheet &
Checklist
Templates
Interview
Volunteers
Track
Progress
Impact Stories &
Workshops
MW Advisor
support
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8. What are the avenues of engaging with volunteers?
1-2 hours with an expert 2-8 hours weekly over
weeks-months
One time event with a
specific date
Long-term commitment
Strategic Advising Projects
Events Board & Committee Members
Can be taken by teams or individuals
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9. What is Digital Transformation?
Marketing
Digital Advertising,
Segmentation,
Websites & Landing
Pages
Human Resources
Virtual offices, engaging
employees, online
Equity, Diversity, and
Inclusion
Operations
New business models,
measure client
experience, online
program delivery
Technical
Infrastructure
Accessing employee,
client, donor data and
insights, cybersecurity
Finance &
Fundraising
New donor channels,
gamification,
cryptocurrency
Impact
measurement &
Communication
Digital storytelling,
measuring progress
and setting KPIs
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10. Why Digital Transformation?
● Leads to resilience and flexibility
● Can expand or increase value to your audiences
● Lead to scaling impact at national & global level
But,
● Expensive
● Steep learning curve, hard-to-find talent
● Requires constant building, updating, and
optimizing
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11. Achieve transformation through skilled volunteers
What is Skill-based Volunteers?
● Aligning volunteers’ skills & experience
with the task at hand, increasing the value
of volunteers’ time and impact.
● Resource: www.capacitycommons.org
● Can be centered around Knowledge or
Implementation
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12. Engaging Skilled Volunteers: 6 Steps for Success
Scope the
opportunity
Prepare your
organization
Source the
volunteer/team
Implement the
project/advising
1 2
3 4
5 6
Evaluate the result Celebrate and Repeat!
Adapted from www.capacitycommons.org
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13. Step 1: Prepare your organization
Readiness and high-priority areas
How can we help:
● Call with our team, Worksheet & Checklist
● Complete a Quick Needs Assessment and
receive recommendations
Questions:
● Is there a need for more capacity in my org?
● Do I have the bandwidth to engage with volunteers?
● Is there buy-in from my colleagues?
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14. Brainstorming: Operational Perspective
People
Money & Fundraising
Change & Communications
Projects & Programs
Cross-Functional
Collaboration
Strategy & Planning
Growth
Operations & Execution
Data management
Metrics & Reporting
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15. Finance Operations Marketing
Fundraising strategy
Budgeting
Accounting
Project Management
Logistical Planning
Social media strategy
Building Content
Communications Guide
Impact Human Resources Technical
Digital storytelling
Setting KPIs
Measuring progress
Hiring Strategy
Engaging People
Website
Data
Technical Projects
Brainstorming: Role Perspective
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16. Step 2: Scope the Opportunity
Questions to consider
● What is your organization’s core need?
● What is the project goal?
● What are the phases - interim milestones and
deliverables. How do you define success?
● What is the range of acceptable timelines?
● What roles do you need? How many volunteers,
with what skill-sets, and with how much capacity?
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17. Step 2: Scope the Opportunity
How we can help
● Speaking with a member of our team to value,
assess, and map out the project
● Breaking a large project into smaller chunks
suitable for skill-based volunteers
● Posting templates on our site come with
pre-filled phases and milestones for the most
common opportunities
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18. Step 3: Sourcing
Options to Find Skilled Volunteers
● Make a posting on your website and
share through social media
● Reach out to companies
● GoVolunteer.ca & Volunteer Centres
● VolunteerMatch, DoSomeGood,
Purposely
● CatchAFire (US)
● MeaningfulWork
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19. Step 3: Sourcing
Our Process
1. Create a scoped opportunity through our
templates
2. We’ll work hard to match a volunteer/team
to you
3. Review applications from volunteers
4. Quick 15 minute feasibility call
5. Start the opportunity!
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20. ● What information does the
volunteer need to start? Who do
they need to talk to?
● Does the volunteer have any
obstacles?
● Is the volunteer comfortable with
the commitment and work
environment? Do they have
access needs to consider?
Step 4: Implement Opportunity
Before Starting
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21. ● Do you have a process to document
learnings?
● Track the volunteer’s progress: set out
milestones and deliverables being
met. Are adjustments needed?
● How can you hand-off the project
after completion?
● Volunteer Notes & Hours can be
tracked in MeaningfulWork
Step 4: Implement Opportunity
Managing Progress
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22. Steps 5 & 6: Measure and Celebrate Impact
Questions to consider
● Was the project goal and metrics of success
reached?
● What was the impact? Can I measure it in
hours? More people served? Money saved?
● How can I tell the story of the completed
project? How does it relate to my audience?
● Where can I recognize the work of the
volunteer or team?
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23. Steps 5 & 6: Measure and Celebrate Impact
Our process
Once an opportunity is completed, you have
the opportunity to give feedback to the
volunteer to create a shareable impact story.
Volunteers can also give you feedback.
Need help with measuring impact?
We have a workshop for that!
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24. Stills from Habitat for Humanity GV Video footage
Steps 5 & 6: Measure and Celebrate Impact
A Story to Share
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25. After the Opportunity
Reflect
● How did the process go? What needs to change for next time?
● Can I include skill-based volunteering into my strategic planning?
Maintaining a relationship with past volunteers
● Re-engaging if they are open
● Sending them an impact update 6-months to 1-year down the road
Working with companies
● Working with Skill-based volunteers from companies can lead
you to working more closely with corporate social responsibility
(CSR) departments, and building partnerships
● Understanding the key decision-makers, and what your wins and
their wins would be 25

26. Reflection Questions
● Where are your the biggest gaps in capacity?
● Where do you see potential projects?
● How might working with companies look like for your organization
moving forwards?
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27. Next Steps
● Get started with MeaningfulWork:
○ app.meaningfulwork.xyz OR app.meaningfultech.ca
● Review the skill-based volunteering toolkit: www.capacitycommons.org
● Stay tuned for a recording, this presentation, worksheet and checklist
● Invitation to book custom workshops (sliding scale) in Equity Diversity &
Inclusion, Impact Mapping, and Navigating Grants and Online tools
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28. Thank you!
Questions?
Contact us
app.meaningfulwork.xyz
www.meaningfulwork.xyz
info@meaningfulwork.xyz
Credits
Icons by Flaticon | Illustrations by Storyset
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29. Optional Activity: Stay and Chat!
● Raise your hand to speak
● Please introduce yourself and the work you do
● Any questions for us or other participants?
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30. Backup
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31. MeaningfulWork
How do we find skilled professionals?
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A growing set of companies and professional network partners.

32. Brainstorming Activity
● Finding gaps and problems in your organization
○ HR, Finance, Accounting, Sales, Marketing, List of questions
● You found the gap? Post opportunities you can post on MeaningfulWork
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33. Digital Marketing Strategy
● Market Segmentation, Positioning, and Communications Guide
○ Who is your target audience, and how do they perceive value in your work?
● Building an Social Media & Advertising Strategy
○ Building content, marketing funnels, leveraging ad credits
● Setting SMART goals and Key Performance Indicators
○ Align digital strategy with your impact goals
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34. Digital Marketing Projects
● Social media campaigns
○
● Website & landing page development
○
● Email Newsletter Development
○ Do you highlight current events
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35. Digital Operations Strategy
● Database organization & security
○
● Engagement, culture, values, and EDI
○
● Setting SMART goals and Key Performance Indicators
○
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36. Digital Operations Projects
● Setting up Digital Administration
○ Time tracking, communications (slack), virtual offices (discord)
● Digital Program Delivery
○ Videoconferencing, online feedback, application development
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37. What is Digital Transformation?
● Marketing
○ Digital Advertising, Segmentation, Websites & Landing Pages
● Human Resources
○ Virtual offices, engaging employees, online Equity, Diversity, and Inclusion
● Operations
○ New business models, measure client experience, online program delivery
● Technical Infrastructure
○ Accessing employee, client, donor data, cybersecurity
● Finance & Fundraising
○ New donor channels, gamification, cryptocurrency
● Impact Measurement and Communication
○ Digital storytelling, measuring progress and setting KPIs 37

38. Engaging Skilled Volunteers
6 Steps for Success
1. Prepare your organization
2. Scope the opportunity
3. Source the volunteer/team
4. Implement the project/advising
5. Evaluate the result
6. Celebrate and Repeat!
Adapted from www.capacitycommons.org
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39. What kind of opportunities can you post?
● Strategic Advising
○ 2 hours with an expert
● Projects
○ 2-8 hours weekly over 5-10 weeks
● Events
○ One time event with a specific date
● Board & Committee Members
○ Long-term commitment
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