Jessica Langston, Director of the Trailblazer Community at Salesforce shares how they motivate Community volunteers, leaders, and meetup organizers to keep engaging with the community, doing their role as organizers, and helping them thrive. From the CMX Chapters group https://events.cmxhub.com/events/details/cmx-chapter-ug-programs-presents-motivating-community-leaders-and-organizers/

1. Motivating
Group Leaders
Trailblazer Community
Director, Trailblazer Community
Jessica Langston

2. Nice to Meet You!!
Hi, I’m Jessica!
● From San Francisco Bay Area 🌉
● Started with Salesforce in 2013 in
⚙ Developer Relations
● Started building our Developer
Community 🌍
● Lead team Community Managers
● Director, Trailblazer Community

3. Our Leaders
Trailblazers
Online
Virtual Meetings
Local Meetings
Planning Teams
Community
Groups
Conference
Organizers
Answers
Collaboration Groups
Product Experts
Salesforce
MVPs

4. Trailblazer Community Groups
1300+
Community Groups
1,800+
Community Group Leaders
300+
Meetings per month
90
Countries
Zac Otero
Salesforce Admin
TrailblazerCommunityGroups.com
Learn with peers, build your network, and find mentors

5. How we help motivate
our leaders...

6. Starting with the ‘Why’
Ask why they applied to become a
leader in the first place?
- Leader application
- Leader surveys
- 1:1 conversations
- Support insights or FAQs

7. Set the Framework for Success
Create the space for leaders to thrive:
➔ Clarity of their role
➔ Communication Channels
➔ Feedback Channels
➔ Support

8. Onboard, but don’t overwhelm
Give them what they need:
- Platforms & Tools
- Content Library
- Leader Networking
- Mentorship
- Swag!
But do it thoughtfully ...

9. Never lose the personal touch
Check-in with your leaders
- Office Hours
- 1:1 coaching conversations
- Virtual Coffees
- Mentorship
- Advisory Board

10. Create a reason to host
- Halo Events &
Events in a Box:
- Global Gatherings
- Watch Parties
- Dev Week
- Pro Bono Week
- Lightning Tour

11. 🎉 200+ Watch Parties
🎉 36 Countries
🎉 6500+ attendees
TrailheaDX Watch Parties

12. Peer-to-Peer Inspiration
Community Leader Event @ Dreamforce 2019

13. Celebrating our Leaders
- Celebrate milestones
- Award great leaders
- Share success stories
- Keep personal touches
- Attitude of gratitude
Bringing the FUN & inspiration!
Celebrating 1,000 Community Groups!

14. Thank You