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Product Backlog Refinement with
Structured Conversations
11 May 2018
Ellen Gottesdiener
www.ebgconsulting.com
www.DiscoverToDeliver.com
© 2018 by EBG Consulting, Inc.
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com !3
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!4
Product Backlog Refinement with
Structured Conversations
@ellengott
Ellen Gottesdiener
#BASD2018
© 2018 by EBG Consulting | @ellengott
www.ebgconsulting.com | www.DiscoverToDeliver.com 2
CPO, Founder, CSM, CSPO, CPF
Ellen helps product and development communities produce
valuable outcomes through product agility. She is a pioneer in
the collaborative convergence of Agile product management,
product requirements, and organizational learning.
twitter: @ellengott
blog: ebgconsulting.com/blog
linkedIn: ellengottesdiener
tips newsletter: www.ebgconsulting.com
EBG is a global leader in agile product management, product ownership, agile
business analysis, and collaborative practices.
EBG helps organizations amplify discovery to accelerate delivery.
Volunteer:
Agile Product Open ~ Boston (Co-Founder, Producer)
Agile Product Management Initiative (Director,Agile Alliance)
give-aways
!7
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!8
popcorn
please pop up!
agile goal
!9
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
discover and deliver high value
product
!10
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
“a software
application, system,
device, service, or
combination that
provides value to
customers and
business partners”
Gottesdiener and Gorman, Discover to Deliver
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!11
discover deliver
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!12
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!13
Product Backlog items that will occupy the Development
Team for the upcoming Sprint are refined so that any one
item can reasonably be “Done” within the Sprint time-box.
Source: Scrum Guide, 2016 (bolded added by Ellen)
refinement
Product Backlog items that can be “Done” by the
Development Team within one Sprint are deemed “Ready”
for selection in a Sprint Planning.
Product Backlog items usually acquire this degree of
transparency through the above described refining activities.
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com !14
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com !15
Conditions that indicate that a
backlog item is completed,
accepted, and potentially shippable
“done”
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com !16
Backlog item (e.g., a user story) has been developed, unit tested,
demo’ed and meets conditions of satisfaction
Post-deployment customer feedback prep’d
Item can be | is delivered to customer
‘done’
sample
Documentation | release notes approved
Code deployed to x server
No level x defects
Acceptance, integration tested
refinement: ready to get to “done”
refine
doneready
!17
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!18
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
traveling stories
!19
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
NOT ready
poor estimates & elongated planning
!20
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
NOT ready
wrong product
!21
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
NOT ready
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com !22
refinementWhy
Who
Outcome
What
!23
Optimize collaboration
Prevent waste (of rework, unfinished work, delays)
Can double (or more) team’s velocity*
Enable getting to “done”
Enable smooth flow
* JCarsten Ruseng Jakobsen & Jeff Sutherland, SCRUM and CMMI - Going from Good to Great
Increases team domain knowledge
refinement (making ‘ready’) benefits
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!24
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
As a concert goer
I want to use dining discounts
so I can enhance my concert
experience
refined and ready?
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Environment
story w 7Ds
refined and ready?
ActionAs a Super Fan concert goer
concert-related dining discountsI need to search for
so I can enhance my concert experience
User
Control
Data
Only members can search for dining discounts
Only “active” dining discounts can be searched
Search query and result
Interface
iOS, Chrome v50
Quality
Attribute
Available 95% of time
!25
7 product dimensions
!26
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
functional
nonfunctional
holistic
!27
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
conversation
!28
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
structured conversation
!29
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
structured conversation &
7 product dimensions
!30
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
User
Interface
Action
Data
Control
EnvironmentQualityAttribute
slice for value
!31
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
conversing
!32
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!33
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!34
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!35
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Concerts4Me
!36
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
. At C4Me we are always looking
for ways to enhance our
concert goers’ experience.
Our newest initiative:
partner with restaurants who want
to connect with C4Me members
attending neighboring concerts.
SC & 7 product dimensions
!37
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
confirm
evaluate
value
explore
confirm
evaluate
value
explore
confirm
evaluate
value
explore
confirm
evaluate
value
explore
confirm
evaluate
value
explore
confirm
evaluate
value
explore
confirm
evaluate
value
explore
© 2016 by EBG Consulting | www.ebgconsulting.com | www.DiscoverToDeliver.com
Discovery Board
7 Product Dimensions: Options
User Interface Action Data Control Environment Quality
Attribute
Theme:
Persona:
1 2
discover deliver
Backlog
Plan
Vision:
Goals:
Product Partners
Value Considerations
Objectives:
Hypothesis:
Problems:
Dependencies: …
Risks: …
Costs: …
our
example
Download Discovery Board kit: http://www.discovertodeliver.com/visual-language.php
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!39
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
Download Discovery Board kit: http://www.discovertodeliver.com/visual-language.php
discovery board
!40
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
User
Users
interact with
the product
C4Me Members

!41
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Dedicated
18
Super
Fans
20
Tag-Alongs
22
Soloists
26
% of 

Less Engaged
More Engaged
More SocialLess Social
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!42
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
C4Me Member
Dedicated
Soloist
Super Fan
Tag Along
discovery board
The product
provides
capabilities
for users
!43
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Action
Action
!44
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Search for
Discount
Share with
Friends
Download
Discount
Connect
with
Restaurant
Provide
Feedback
Story Map
Shows sequence of tasks to accomplish goal
Tell a Friend
!45
discovery board
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
C4Me Member Search for discount
Dedicated Download disct coupon
Soloist Tell a friend
Super Fan Connect w restaurant
Tag Along Share experience
Provide feedback
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Data
!46
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
The product
includes
a repository
of data and
useful information
Data
!47
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Data Model
Shows logical structure of data
and their relationships
!48
discovery board
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
C4Me Member Search for discount Artist
Dedicated Download disct coupon C4Me Member
Soloist Tell a friend Concert
Super Fan Connect w restaurant Venue
Tag Along Share experience Restaurant
Provide feedback Dining Disct
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Control
!49
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
The product
enforces
constraints
!50
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
C4Me Member Search for discount Artist
Anyone can search for C4Me
partner restaurants
Dedicated Download disct coupon C4Me Member
Only C4Me members can search for
dining discounts
Soloist Tell a friend Concert
C4Me is not responsible for
enforcing the terms of the dining
discounts
Super Fan Connect w restaurant Venue
Only “active” dining discounts can be
searched
Tag Along Share experience Restaurant
Only C4Me members can download a
dining discount coupon
Provide feedback Dining Disct
discovery board
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Environment
!51
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
The product
conforms to
physical properties
and technology
platforms
!52
discovery board
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
C4Me Member Search for discount Artist
Anyone can search for C4Me
partner restaurants
Facebook
Dedicated Download disct coupon C4Me Member
Only C4Me members can search for
dining discounts
iOS
Soloist Tell a friend Concert
C4Me is not responsible for
enforcing the terms of the dining
discounts
Chrome v50 and up
Super Fan Connect w restaurant Venue
Only “active” dining discounts can be
searched
Safari
Tag Along Share experience Restaurant
Only C4Me members can download a
dining discount coupon
Android 4.1 and up
Provide feedback Dining Disct Android Wear device
Apple Watch
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Interface
!53
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
The product
interfaces to
users, systems,
and devices
Interface
!54
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Context Diagram
Illustrates interfaces
to/from product
!55
discovery board
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
C4Me Member Search for discount Artist
Anyone can search for C4Me
partner restaurants
Facebook
Search criteria
Dedicated Download disct coupon C4Me Member
Only C4Me members can search for
dining discounts
iOS
Search result
Soloist Tell a friend Concert
C4Me is not responsible for
enforcing the terms of the dining
discounts
Chrome v50 and up
Selection
Super Fan Connect w restaurant Venue
Only “active” dining discounts can be
searched
Safari
Coupon
Tag Along Share experience Restaurant
Only C4Me members can download a
dining discount coupon
Android 4.1 and up Link to
restaurant site
Provide feedback Dining Disct Android Wear device
Apple Watch
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Quality Attribute
!56
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
The product has
certain properties
that qualify its
operation and
development
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!57
quality attributes
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!58
discovery board
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
C4Me Member Search for discount Artist
Anyone can search for C4Me
partner restaurants
Facebook
Search criteria Availability
Dedicated Download disct coupon C4Me Member
Only C4Me members can search for
dining discounts
iOS
Search result Performance
Soloist Tell a friend Concert
C4Me is not responsible for
enforcing the terms of the dining
discounts
Chrome v50 and up
Selection Interoperability
Super Fan Connect w restaurant Venue
Only “active” dining discounts can be
searched
Safari
Coupon Usability
Tag Along Share experience Restaurant
Only C4Me members can download a
dining discount coupon
Android 4.1 and up Link to
restaurant site
Provide feedback Dining Disct Android Wear device
Apple Watch
Environment
story w 7Ds
ActionAs a Super Fan concert goer
concert-related dining discountsI need to search for
so I can enhance my concert experience
User
Control
Data
Only members can search for dining discounts
Only “active” dining discounts can be searched
Search query and result
Interface
iOS, Chrome v50
Quality
Attribute
Available 95% of time
!59
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
your turn…
!60
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
let’s play!
!61
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
1. Layout the 7 Product Dimensions horizontally (in large deck)
2. Read a question from the Questions deck (smaller deck)
3. Determine which Product Dimension asks this question
4. Move the question card under that Product Dimension
5. Select the next question card, rinse and repeat steps 2-5
assemble
!62
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Environment
story w 7Ds
refined and ready?
ActionAs a Super Fan concert goer
concert-related dining discountsI need to search for
so I can enhance my concert experience
User
Control
Data
Only members can search for dining discounts
Only “active” dining discounts can be searched
Search query and result
Interface
iOS, Chrome v50
Quality
Attribute
Available 95% of time
!63
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
structured conversation
confirm to learn
!64
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
möbius
!65
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!66
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
“An example would be handy
right about now”
Brian Marick, 2007
!67
As a Super Fan concert goer
concert-related dining discountsI need to search for
so I can enhance my concert experience
confirm stories
example
a scenario that
contains actual
data values
scenario
an instance
of use
test
concrete,
unambiguous
accept. criteria
Only members can search for dining discounts
Only “active” dining discounts can be searched
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
confirm w scenarios
!68
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
scenario: an instance of use
search for nearby restaurant…
search for locally owned restaurant
search by cuisine
As a Super Fan concert goer
concert-related dining discountsI need to search for
so I can enhance my concert experience
Only members can search for dining discounts
Only “active” dining discounts can be searched
given-when-then
!69
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Story
Scenario
business rule(s)
Given
pre-condition(s), state
fixed data
context of system
When
action
input data
what will be tested
Then
observable outcome:
message, output data
post-condition, state
result
refinement: the whole story
!70
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
scenarios
user story
examples
tests
analysis models on Discovery Board
and
enabling
specification
p
R
e
p
e
p s pa
c ap
c
c au
s
s
a
executable
!71
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
let’s see
examples from real discovery sessions
!86
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
in sum…
!87
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
Engage all three product partners (customer, bus, tech).
Clarify—transparently and explicitly—value.
Discover options using the 7 Product Dimensions.
Use structured conversations.
Visualize to communicate.
Slice for value.
Confirm to learn: to verify and validate.
success w/ product backlog refinement
!88
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
!89
Right people
Neutral facilitator
Divide, Conquer, Correct, Collect pattern
Visualize, multi-model
Prepare, prepare, prepare
collaboration tips
© 2018 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
© 2017 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
www.ebgconsulting.com
Events, course outlines, services, resources
Tips newsletter: http://bit.ly/ebgNews
www.ebgconsulting.com/blog
www.DiscoverToDeliver.com
DtoD associated resources, Visual Language to download
Twitter @ellengott | LinkedIn: in/ellengottesdiener
YouTube EBGConsulting
SlideShare ellengott
stay connected!
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Product Backlog Refinement with Structured Conversations - Big Apple Scrum Day

  • 1. Product Backlog Refinement with Structured Conversations 11 May 2018 Ellen Gottesdiener www.ebgconsulting.com www.DiscoverToDeliver.com © 2018 by EBG Consulting, Inc.
  • 2.
  • 3. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !3
  • 4. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !4 Product Backlog Refinement with Structured Conversations @ellengott Ellen Gottesdiener #BASD2018
  • 5. © 2018 by EBG Consulting | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 2 CPO, Founder, CSM, CSPO, CPF Ellen helps product and development communities produce valuable outcomes through product agility. She is a pioneer in the collaborative convergence of Agile product management, product requirements, and organizational learning. twitter: @ellengott blog: ebgconsulting.com/blog linkedIn: ellengottesdiener tips newsletter: www.ebgconsulting.com EBG is a global leader in agile product management, product ownership, agile business analysis, and collaborative practices. EBG helps organizations amplify discovery to accelerate delivery. Volunteer: Agile Product Open ~ Boston (Co-Founder, Producer) Agile Product Management Initiative (Director,Agile Alliance)
  • 6.
  • 7. give-aways !7 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 8. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !8 popcorn please pop up!
  • 9. agile goal !9 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com discover and deliver high value
  • 10. product !10 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com “a software application, system, device, service, or combination that provides value to customers and business partners” Gottesdiener and Gorman, Discover to Deliver
  • 11. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !11 discover deliver
  • 12. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !12
  • 13. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !13 Product Backlog items that will occupy the Development Team for the upcoming Sprint are refined so that any one item can reasonably be “Done” within the Sprint time-box. Source: Scrum Guide, 2016 (bolded added by Ellen) refinement Product Backlog items that can be “Done” by the Development Team within one Sprint are deemed “Ready” for selection in a Sprint Planning. Product Backlog items usually acquire this degree of transparency through the above described refining activities.
  • 14. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !14
  • 15. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !15 Conditions that indicate that a backlog item is completed, accepted, and potentially shippable “done”
  • 16. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !16 Backlog item (e.g., a user story) has been developed, unit tested, demo’ed and meets conditions of satisfaction Post-deployment customer feedback prep’d Item can be | is delivered to customer ‘done’ sample Documentation | release notes approved Code deployed to x server No level x defects Acceptance, integration tested
  • 17. refinement: ready to get to “done” refine doneready !17 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 18. !18 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 19. traveling stories !19 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com NOT ready
  • 20. poor estimates & elongated planning !20 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com NOT ready
  • 21. wrong product !21 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com NOT ready
  • 22. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !22 refinementWhy Who Outcome What
  • 23. !23 Optimize collaboration Prevent waste (of rework, unfinished work, delays) Can double (or more) team’s velocity* Enable getting to “done” Enable smooth flow * JCarsten Ruseng Jakobsen & Jeff Sutherland, SCRUM and CMMI - Going from Good to Great Increases team domain knowledge refinement (making ‘ready’) benefits © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 24. !24 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com As a concert goer I want to use dining discounts so I can enhance my concert experience refined and ready?
  • 25. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com Environment story w 7Ds refined and ready? ActionAs a Super Fan concert goer concert-related dining discountsI need to search for so I can enhance my concert experience User Control Data Only members can search for dining discounts Only “active” dining discounts can be searched Search query and result Interface iOS, Chrome v50 Quality Attribute Available 95% of time !25
  • 26. 7 product dimensions !26 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com functional nonfunctional
  • 27. holistic !27 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 28. conversation !28 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 29. structured conversation !29 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 30. structured conversation & 7 product dimensions !30 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com User Interface Action Data Control EnvironmentQualityAttribute
  • 31. slice for value !31 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 32. conversing !32 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 33. !33 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 34. !34 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 35. !35 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 36. Concerts4Me !36 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com . At C4Me we are always looking for ways to enhance our concert goers’ experience. Our newest initiative: partner with restaurants who want to connect with C4Me members attending neighboring concerts.
  • 37. SC & 7 product dimensions !37 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com User Action Data Control Environment Interface Quality Attribute Options Options Options Options Options Options Options confirm evaluate value explore confirm evaluate value explore confirm evaluate value explore confirm evaluate value explore confirm evaluate value explore confirm evaluate value explore confirm evaluate value explore
  • 38. © 2016 by EBG Consulting | www.ebgconsulting.com | www.DiscoverToDeliver.com Discovery Board 7 Product Dimensions: Options User Interface Action Data Control Environment Quality Attribute Theme: Persona: 1 2 discover deliver Backlog Plan Vision: Goals: Product Partners Value Considerations Objectives: Hypothesis: Problems: Dependencies: … Risks: … Costs: … our example Download Discovery Board kit: http://www.discovertodeliver.com/visual-language.php
  • 39. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !39 User Action Data Control Environment Interface Quality Attribute Options Options Options Options Options Options Options Download Discovery Board kit: http://www.discovertodeliver.com/visual-language.php discovery board
  • 40. !40 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com User Users interact with the product
  • 41. C4Me Members
 !41 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com Dedicated 18 Super Fans 20 Tag-Alongs 22 Soloists 26 % of 
 Less Engaged More Engaged More SocialLess Social
  • 42. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !42 User Action Data Control Environment Interface Quality Attribute Options Options Options Options Options Options Options C4Me Member Dedicated Soloist Super Fan Tag Along discovery board
  • 43. The product provides capabilities for users !43 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com Action
  • 44. Action !44 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com Search for Discount Share with Friends Download Discount Connect with Restaurant Provide Feedback Story Map Shows sequence of tasks to accomplish goal Tell a Friend
  • 45. !45 discovery board User Action Data Control Environment Interface Quality Attribute Options Options Options Options Options Options Options C4Me Member Search for discount Dedicated Download disct coupon Soloist Tell a friend Super Fan Connect w restaurant Tag Along Share experience Provide feedback © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 46. Data !46 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com The product includes a repository of data and useful information
  • 47. Data !47 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com Data Model Shows logical structure of data and their relationships
  • 48. !48 discovery board User Action Data Control Environment Interface Quality Attribute Options Options Options Options Options Options Options C4Me Member Search for discount Artist Dedicated Download disct coupon C4Me Member Soloist Tell a friend Concert Super Fan Connect w restaurant Venue Tag Along Share experience Restaurant Provide feedback Dining Disct © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 49. Control !49 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com The product enforces constraints
  • 50. !50 User Action Data Control Environment Interface Quality Attribute Options Options Options Options Options Options Options C4Me Member Search for discount Artist Anyone can search for C4Me partner restaurants Dedicated Download disct coupon C4Me Member Only C4Me members can search for dining discounts Soloist Tell a friend Concert C4Me is not responsible for enforcing the terms of the dining discounts Super Fan Connect w restaurant Venue Only “active” dining discounts can be searched Tag Along Share experience Restaurant Only C4Me members can download a dining discount coupon Provide feedback Dining Disct discovery board © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 51. Environment !51 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com The product conforms to physical properties and technology platforms
  • 52. !52 discovery board User Action Data Control Environment Interface Quality Attribute Options Options Options Options Options Options Options C4Me Member Search for discount Artist Anyone can search for C4Me partner restaurants Facebook Dedicated Download disct coupon C4Me Member Only C4Me members can search for dining discounts iOS Soloist Tell a friend Concert C4Me is not responsible for enforcing the terms of the dining discounts Chrome v50 and up Super Fan Connect w restaurant Venue Only “active” dining discounts can be searched Safari Tag Along Share experience Restaurant Only C4Me members can download a dining discount coupon Android 4.1 and up Provide feedback Dining Disct Android Wear device Apple Watch © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 53. Interface !53 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com The product interfaces to users, systems, and devices
  • 54. Interface !54 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com Context Diagram Illustrates interfaces to/from product
  • 55. !55 discovery board User Action Data Control Environment Interface Quality Attribute Options Options Options Options Options Options Options C4Me Member Search for discount Artist Anyone can search for C4Me partner restaurants Facebook Search criteria Dedicated Download disct coupon C4Me Member Only C4Me members can search for dining discounts iOS Search result Soloist Tell a friend Concert C4Me is not responsible for enforcing the terms of the dining discounts Chrome v50 and up Selection Super Fan Connect w restaurant Venue Only “active” dining discounts can be searched Safari Coupon Tag Along Share experience Restaurant Only C4Me members can download a dining discount coupon Android 4.1 and up Link to restaurant site Provide feedback Dining Disct Android Wear device Apple Watch © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 56. Quality Attribute !56 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com The product has certain properties that qualify its operation and development
  • 57. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !57 quality attributes
  • 58. © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com !58 discovery board User Action Data Control Environment Interface Quality Attribute Options Options Options Options Options Options Options C4Me Member Search for discount Artist Anyone can search for C4Me partner restaurants Facebook Search criteria Availability Dedicated Download disct coupon C4Me Member Only C4Me members can search for dining discounts iOS Search result Performance Soloist Tell a friend Concert C4Me is not responsible for enforcing the terms of the dining discounts Chrome v50 and up Selection Interoperability Super Fan Connect w restaurant Venue Only “active” dining discounts can be searched Safari Coupon Usability Tag Along Share experience Restaurant Only C4Me members can download a dining discount coupon Android 4.1 and up Link to restaurant site Provide feedback Dining Disct Android Wear device Apple Watch
  • 59. Environment story w 7Ds ActionAs a Super Fan concert goer concert-related dining discountsI need to search for so I can enhance my concert experience User Control Data Only members can search for dining discounts Only “active” dining discounts can be searched Search query and result Interface iOS, Chrome v50 Quality Attribute Available 95% of time !59 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 60. your turn… !60 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 61. let’s play! !61 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com 1. Layout the 7 Product Dimensions horizontally (in large deck) 2. Read a question from the Questions deck (smaller deck) 3. Determine which Product Dimension asks this question 4. Move the question card under that Product Dimension 5. Select the next question card, rinse and repeat steps 2-5
  • 62. assemble !62 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 63. Environment story w 7Ds refined and ready? ActionAs a Super Fan concert goer concert-related dining discountsI need to search for so I can enhance my concert experience User Control Data Only members can search for dining discounts Only “active” dining discounts can be searched Search query and result Interface iOS, Chrome v50 Quality Attribute Available 95% of time !63 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 64. structured conversation confirm to learn !64 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 65. möbius !65 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 66. !66 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com “An example would be handy right about now” Brian Marick, 2007
  • 67. !67 As a Super Fan concert goer concert-related dining discountsI need to search for so I can enhance my concert experience confirm stories example a scenario that contains actual data values scenario an instance of use test concrete, unambiguous accept. criteria Only members can search for dining discounts Only “active” dining discounts can be searched © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 68. confirm w scenarios !68 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com scenario: an instance of use search for nearby restaurant… search for locally owned restaurant search by cuisine As a Super Fan concert goer concert-related dining discountsI need to search for so I can enhance my concert experience Only members can search for dining discounts Only “active” dining discounts can be searched
  • 69. given-when-then !69 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com Story Scenario business rule(s) Given pre-condition(s), state fixed data context of system When action input data what will be tested Then observable outcome: message, output data post-condition, state result
  • 70. refinement: the whole story !70 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com scenarios user story examples tests analysis models on Discovery Board and enabling specification p R e p e p s pa c ap c c au s s a executable
  • 71. !71 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com let’s see examples from real discovery sessions
  • 72. !86 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com in sum…
  • 73. !87 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com Engage all three product partners (customer, bus, tech). Clarify—transparently and explicitly—value. Discover options using the 7 Product Dimensions. Use structured conversations. Visualize to communicate. Slice for value. Confirm to learn: to verify and validate. success w/ product backlog refinement
  • 74. !88 © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 75. !89 Right people Neutral facilitator Divide, Conquer, Correct, Collect pattern Visualize, multi-model Prepare, prepare, prepare collaboration tips © 2018 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com
  • 76. © 2017 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com www.ebgconsulting.com Events, course outlines, services, resources Tips newsletter: http://bit.ly/ebgNews www.ebgconsulting.com/blog www.DiscoverToDeliver.com DtoD associated resources, Visual Language to download Twitter @ellengott | LinkedIn: in/ellengottesdiener YouTube EBGConsulting SlideShare ellengott stay connected! 44