SlideShare a Scribd company logo
1 of 18
Download to read offline
BlogPaws - 2016
Phoenix, AZ
- Introductions/Expectations
- What is crowdfunding?
- Animal crowdfunding by numbers.
- Why should you care?
- Potential problems.
- How to differentiate a good campaign from a bad one.
- Exercise one: What’s wrong with this campaign?
- Four types of animal projects.
- Campaign placement.
- How to get on the radars of campaign creators.
- Exercise two: Find live campaigns to approach
- Q&A
 Your Name
 What do you do
 Where are you from
 Why are you here
 What do you want to learn
 Anything else you believe people should know about
you
Crowdfunding is a method of raising money in small
amounts from a large group of people using the
Internet, social media and other forms of
communications available for people in 21 century.
The largest rewards platform Kickstarter:
Almost $2.5 Billion pledged by more than 11 Million people
The largest donations platform GoFundMe:
$2 Billion raised in 2015, an avg. $4 Million per day!
This project was initially funded on Kickstarter and now available on Indiegogo
InDemand
 GoFundMe projects in Animal category have raised
more than $42 Million.
 Top 10 non-profit animal organizations on Razoo have
raised almost 10,2 Million.
 YouCaring hosted 14,000 animal projects in 2015. They
raised over $12 Million.
 Top 10 projects for pet products
on Kickstarter and Indiegogo
have raised $4,6 Million.
 New content ideas
 New products (sample, giveaway)
 Sponsored posts
 Build relations for the future
 High failure rate (91% on Indiegogo, for example).
 For product based campaigns – the product doesn’t
exist.
 For personal funding campaigns – fraud.
 Can hurt your reputation, if the creators fail to deliver
the rewards.
 Transparency – information available online and on their
project page.
 Communications – do they respond to comments and
questions, do their answers look reasonable?
 For product based campaigns – reward prices, delivery
time, creators’ expertise. Importance of the first days.
Check out my article about it: http://www.crowdcrux.com/red-flags-to-
avoid-crowdfunding-scams-and-con-artists/
 Depends on pre-existing community
 Campaigns offering lucrative rewards usually raise more
 According to The Crowdfunding Centre data, in 2015:
 Only 9% of the projects in Animals category on Indiegogo reached their
funding goal.
 They raised an average $5,585.
www.indiegogo.com/projects/syndaver-synthetic-canine-a-
veterinary-revolution#/
 Personal
 Non-Profit
 Pet Product
 Creative
 General crowdfunding websites:
Kickstarter, Indiegogo, GoFundMe,
YouCaring, FirstGiving, Razoo,
GiveForward, StartSomeGood, Rally,
Fundrazr, Crowdrise, Fundraise, Fundly,
Generosity.
 Special crowdfunding portals for
animals: LoveAnimals, PlumFund,
PetChance.
 Smaller platforms – contact the founders or team
members.
 Find live or Indiegogo InDemand campaigns and
contact the creators.
 Start a special page on your website (monthly review of live
campaigns, campaign of the month, etc.)
 Syndicate your content
Example:
www.amazon.com/Crowdfunding-Animals-Products-Elena-
Mikhaylova-ebook/dp/B01GXE54ZW
Use Crowdfunding to Grow Your Blog Influence
Elena Mikhaylova is a serial entrepreneur with more than twenty years
of expertise in diverse industries around the globe. She is the founder
and CEO at Crowdfund Productions, Colorado based crowdfunding
consulting and marketing company which has been involved in more
than a hundred Kickstarter and Indiegogo campaigns. She is also a
blogger, speaker and mentor.

More Related Content

What's hot

Crowdfunding
CrowdfundingCrowdfunding
CrowdfundingLinhLe388
 
Crowdfunding in Kenya (#1MilliForJadudi)
Crowdfunding in Kenya (#1MilliForJadudi)Crowdfunding in Kenya (#1MilliForJadudi)
Crowdfunding in Kenya (#1MilliForJadudi)Zawadi Nyong'o
 
SEO for Marketers and Fundraisers: You Can'’t Raise Money if People Can'’t Fi...
SEO for Marketers and Fundraisers: You Can'’t Raise Money if People Can'’t Fi...SEO for Marketers and Fundraisers: You Can'’t Raise Money if People Can'’t Fi...
SEO for Marketers and Fundraisers: You Can'’t Raise Money if People Can'’t Fi...Jonathon Colman
 
A Brief History of Crowdfunding
A Brief History of CrowdfundingA Brief History of Crowdfunding
A Brief History of CrowdfundingEduard Abramovich
 
Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead
Web Marketing for Fundraisers: Get Found, Get Traffic, Get AheadWeb Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead
Web Marketing for Fundraisers: Get Found, Get Traffic, Get AheadJonathon Colman
 
Kickstarter and its alternatives: How to choose the right platform for YOUR c...
Kickstarter and its alternatives: How to choose the right platform for YOUR c...Kickstarter and its alternatives: How to choose the right platform for YOUR c...
Kickstarter and its alternatives: How to choose the right platform for YOUR c...Elena Mikhaylova
 
An Introduction to Crowdfunding: Alternative Finance for SME's
An Introduction to Crowdfunding: Alternative Finance for SME'sAn Introduction to Crowdfunding: Alternative Finance for SME's
An Introduction to Crowdfunding: Alternative Finance for SME'sJonathan Littlewood
 
Advertising in a World Consumed by Social Media
Advertising in a World Consumed by Social MediaAdvertising in a World Consumed by Social Media
Advertising in a World Consumed by Social MediaMatthew Boujos
 

What's hot (9)

Crowdfunding
CrowdfundingCrowdfunding
Crowdfunding
 
Crowdfunding in Kenya (#1MilliForJadudi)
Crowdfunding in Kenya (#1MilliForJadudi)Crowdfunding in Kenya (#1MilliForJadudi)
Crowdfunding in Kenya (#1MilliForJadudi)
 
SEO for Marketers and Fundraisers: You Can'’t Raise Money if People Can'’t Fi...
SEO for Marketers and Fundraisers: You Can'’t Raise Money if People Can'’t Fi...SEO for Marketers and Fundraisers: You Can'’t Raise Money if People Can'’t Fi...
SEO for Marketers and Fundraisers: You Can'’t Raise Money if People Can'’t Fi...
 
A Brief History of Crowdfunding
A Brief History of CrowdfundingA Brief History of Crowdfunding
A Brief History of Crowdfunding
 
Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead
Web Marketing for Fundraisers: Get Found, Get Traffic, Get AheadWeb Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead
Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead
 
Kickstarter and its alternatives: How to choose the right platform for YOUR c...
Kickstarter and its alternatives: How to choose the right platform for YOUR c...Kickstarter and its alternatives: How to choose the right platform for YOUR c...
Kickstarter and its alternatives: How to choose the right platform for YOUR c...
 
Peta
PetaPeta
Peta
 
An Introduction to Crowdfunding: Alternative Finance for SME's
An Introduction to Crowdfunding: Alternative Finance for SME'sAn Introduction to Crowdfunding: Alternative Finance for SME's
An Introduction to Crowdfunding: Alternative Finance for SME's
 
Advertising in a World Consumed by Social Media
Advertising in a World Consumed by Social MediaAdvertising in a World Consumed by Social Media
Advertising in a World Consumed by Social Media
 

Viewers also liked

Part Two: Did You Know War Affects Children’s Education This Badly?
Part Two: Did You Know War Affects Children’s Education This Badly?Part Two: Did You Know War Affects Children’s Education This Badly?
Part Two: Did You Know War Affects Children’s Education This Badly?John Slifko, Ph.D
 
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio Apps
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio AppsAppafolio Tour - Create Your Own Custom iPad and iPhone Portfolio Apps
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio AppsBrent Brookler
 
What is digital marketing? Why its Important - An overview, definition and m...
What is digital marketing? Why its Important -  An overview, definition and m...What is digital marketing? Why its Important -  An overview, definition and m...
What is digital marketing? Why its Important - An overview, definition and m...Manoj Pallai
 
Tech Jobs Reach New Heights in the Mile High City
Tech Jobs Reach New Heights in the Mile High CityTech Jobs Reach New Heights in the Mile High City
Tech Jobs Reach New Heights in the Mile High CityExperts Exchange
 
Vocab by aman sharma
Vocab by aman sharmaVocab by aman sharma
Vocab by aman sharmaSophiaEmily
 
Work Samples - ASB Digital Savvy Workforce (2013)
Work Samples - ASB Digital Savvy Workforce (2013)Work Samples - ASB Digital Savvy Workforce (2013)
Work Samples - ASB Digital Savvy Workforce (2013)Arturo Pelayo
 
The future of header bidding, Hot Topic: Header Bidding, Feb 2017
The future of header bidding, Hot Topic: Header Bidding, Feb 2017The future of header bidding, Hot Topic: Header Bidding, Feb 2017
The future of header bidding, Hot Topic: Header Bidding, Feb 2017Digiday
 
WordPress šablony a rychlost načítání (WordCamp Praha 2017)
WordPress šablony a  rychlost načítání (WordCamp Praha 2017)WordPress šablony a  rychlost načítání (WordCamp Praha 2017)
WordPress šablony a rychlost načítání (WordCamp Praha 2017)Martin Michálek
 
Innovative transformation of our society conceptual framework anil iciig
Innovative transformation of our society conceptual framework  anil iciigInnovative transformation of our society conceptual framework  anil iciig
Innovative transformation of our society conceptual framework anil iciigDr Anil Gupta
 
The 2016 Top 50 Tech Pioneers, Australia and New Zealand
The 2016 Top 50 Tech Pioneers, Australia and New ZealandThe 2016 Top 50 Tech Pioneers, Australia and New Zealand
The 2016 Top 50 Tech Pioneers, Australia and New ZealandH2 Ventures
 
GCC Health: Tackling diabetes and obesity in the age of digital acceleration.pdf
GCC Health: Tackling diabetes and obesity in the age of digital acceleration.pdfGCC Health: Tackling diabetes and obesity in the age of digital acceleration.pdf
GCC Health: Tackling diabetes and obesity in the age of digital acceleration.pdfThe Economist Media Businesses
 
The Coolest Espionage Gadgets Throughout History
The Coolest Espionage Gadgets Throughout HistoryThe Coolest Espionage Gadgets Throughout History
The Coolest Espionage Gadgets Throughout HistoryMashable
 
Symantec Intelligence Report: May 2015
Symantec Intelligence Report: May 2015Symantec Intelligence Report: May 2015
Symantec Intelligence Report: May 2015Symantec
 
SXSW 2015 – Highlights
SXSW 2015 – HighlightsSXSW 2015 – Highlights
SXSW 2015 – HighlightsEdelman
 

Viewers also liked (15)

Part Two: Did You Know War Affects Children’s Education This Badly?
Part Two: Did You Know War Affects Children’s Education This Badly?Part Two: Did You Know War Affects Children’s Education This Badly?
Part Two: Did You Know War Affects Children’s Education This Badly?
 
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio Apps
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio AppsAppafolio Tour - Create Your Own Custom iPad and iPhone Portfolio Apps
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio Apps
 
What is digital marketing? Why its Important - An overview, definition and m...
What is digital marketing? Why its Important -  An overview, definition and m...What is digital marketing? Why its Important -  An overview, definition and m...
What is digital marketing? Why its Important - An overview, definition and m...
 
Tech Jobs Reach New Heights in the Mile High City
Tech Jobs Reach New Heights in the Mile High CityTech Jobs Reach New Heights in the Mile High City
Tech Jobs Reach New Heights in the Mile High City
 
Vocab by aman sharma
Vocab by aman sharmaVocab by aman sharma
Vocab by aman sharma
 
Work Samples - ASB Digital Savvy Workforce (2013)
Work Samples - ASB Digital Savvy Workforce (2013)Work Samples - ASB Digital Savvy Workforce (2013)
Work Samples - ASB Digital Savvy Workforce (2013)
 
The future of header bidding, Hot Topic: Header Bidding, Feb 2017
The future of header bidding, Hot Topic: Header Bidding, Feb 2017The future of header bidding, Hot Topic: Header Bidding, Feb 2017
The future of header bidding, Hot Topic: Header Bidding, Feb 2017
 
WordPress šablony a rychlost načítání (WordCamp Praha 2017)
WordPress šablony a  rychlost načítání (WordCamp Praha 2017)WordPress šablony a  rychlost načítání (WordCamp Praha 2017)
WordPress šablony a rychlost načítání (WordCamp Praha 2017)
 
Saving People Money
Saving People MoneySaving People Money
Saving People Money
 
Innovative transformation of our society conceptual framework anil iciig
Innovative transformation of our society conceptual framework  anil iciigInnovative transformation of our society conceptual framework  anil iciig
Innovative transformation of our society conceptual framework anil iciig
 
The 2016 Top 50 Tech Pioneers, Australia and New Zealand
The 2016 Top 50 Tech Pioneers, Australia and New ZealandThe 2016 Top 50 Tech Pioneers, Australia and New Zealand
The 2016 Top 50 Tech Pioneers, Australia and New Zealand
 
GCC Health: Tackling diabetes and obesity in the age of digital acceleration.pdf
GCC Health: Tackling diabetes and obesity in the age of digital acceleration.pdfGCC Health: Tackling diabetes and obesity in the age of digital acceleration.pdf
GCC Health: Tackling diabetes and obesity in the age of digital acceleration.pdf
 
The Coolest Espionage Gadgets Throughout History
The Coolest Espionage Gadgets Throughout HistoryThe Coolest Espionage Gadgets Throughout History
The Coolest Espionage Gadgets Throughout History
 
Symantec Intelligence Report: May 2015
Symantec Intelligence Report: May 2015Symantec Intelligence Report: May 2015
Symantec Intelligence Report: May 2015
 
SXSW 2015 – Highlights
SXSW 2015 – HighlightsSXSW 2015 – Highlights
SXSW 2015 – Highlights
 

Similar to Use Crowdfunding to Grow Your Blog Influence

Which crowdfunding platform is your best bet
Which crowdfunding platform is your best betWhich crowdfunding platform is your best bet
Which crowdfunding platform is your best betCrowdFund Connect
 
Kickstarter and its alternatives (other crowdfunding platforms and DIY crowd ...
Kickstarter and its alternatives (other crowdfunding platforms and DIY crowd ...Kickstarter and its alternatives (other crowdfunding platforms and DIY crowd ...
Kickstarter and its alternatives (other crowdfunding platforms and DIY crowd ...Crowdfund Productions, LLC
 
How to Plan for and Execute a Successful Crowdfunding Campaign
How to Plan for and Execute a Successful Crowdfunding CampaignHow to Plan for and Execute a Successful Crowdfunding Campaign
How to Plan for and Execute a Successful Crowdfunding CampaignJulia Campbell
 
Why The Majority Of Crowdfunding Campaigns Fails
Why The Majority Of Crowdfunding Campaigns FailsWhy The Majority Of Crowdfunding Campaigns Fails
Why The Majority Of Crowdfunding Campaigns FailsCrowdfund Productions, LLC
 
Introduction to Crowd funding
Introduction to Crowd funding  Introduction to Crowd funding
Introduction to Crowd funding Isru
 
Crowdfunding - An introduction for entrepreneurs
Crowdfunding - An introduction for entrepreneursCrowdfunding - An introduction for entrepreneurs
Crowdfunding - An introduction for entrepreneursJeremy Bernard
 
Portfolio Center 12/4/13 Crowdfunding Presentation
Portfolio Center 12/4/13 Crowdfunding Presentation Portfolio Center 12/4/13 Crowdfunding Presentation
Portfolio Center 12/4/13 Crowdfunding Presentation Portfolio Center
 
Crowdfunding websites 
Crowdfunding websites Crowdfunding websites 
Crowdfunding websites mfct33
 
Entrepreneurship & Crowdfunding
Entrepreneurship & CrowdfundingEntrepreneurship & Crowdfunding
Entrepreneurship & CrowdfundingAlejandro Cremades
 
TE Summit 23-24.10.2013.-Ian Clifford Crowdfunding
TE Summit 23-24.10.2013.-Ian Clifford CrowdfundingTE Summit 23-24.10.2013.-Ian Clifford Crowdfunding
TE Summit 23-24.10.2013.-Ian Clifford CrowdfundingTELECENTRE EUROPE
 
5 Best Practices in Nonprofit Crowdfunding
5 Best Practices in Nonprofit Crowdfunding5 Best Practices in Nonprofit Crowdfunding
5 Best Practices in Nonprofit CrowdfundingRob Wu
 
CSI_HiveWire_Crowdfunding_Guide 2015
CSI_HiveWire_Crowdfunding_Guide 2015CSI_HiveWire_Crowdfunding_Guide 2015
CSI_HiveWire_Crowdfunding_Guide 2015Felix Whitton
 
Crowdfunding 101
Crowdfunding 101Crowdfunding 101
Crowdfunding 101ktulusan
 
NACCDO Crowdfunding Cincotti-Eller
NACCDO Crowdfunding Cincotti-EllerNACCDO Crowdfunding Cincotti-Eller
NACCDO Crowdfunding Cincotti-EllerPAN - NACCDO
 
Ain crowd funding webinar
Ain crowd funding webinarAin crowd funding webinar
Ain crowd funding webinarJoy Case
 
Crowdfunding: Financing Your Small Business
Crowdfunding:  Financing Your Small BusinessCrowdfunding:  Financing Your Small Business
Crowdfunding: Financing Your Small BusinessPatch of Land
 

Similar to Use Crowdfunding to Grow Your Blog Influence (20)

Which crowdfunding platform is your best bet
Which crowdfunding platform is your best betWhich crowdfunding platform is your best bet
Which crowdfunding platform is your best bet
 
Kickstarter and its alternatives (other crowdfunding platforms and DIY crowd ...
Kickstarter and its alternatives (other crowdfunding platforms and DIY crowd ...Kickstarter and its alternatives (other crowdfunding platforms and DIY crowd ...
Kickstarter and its alternatives (other crowdfunding platforms and DIY crowd ...
 
How to Plan for and Execute a Successful Crowdfunding Campaign
How to Plan for and Execute a Successful Crowdfunding CampaignHow to Plan for and Execute a Successful Crowdfunding Campaign
How to Plan for and Execute a Successful Crowdfunding Campaign
 
Why The Majority Of Crowdfunding Campaigns Fails
Why The Majority Of Crowdfunding Campaigns FailsWhy The Majority Of Crowdfunding Campaigns Fails
Why The Majority Of Crowdfunding Campaigns Fails
 
Introduction to Crowd funding
Introduction to Crowd funding  Introduction to Crowd funding
Introduction to Crowd funding
 
Crowdfunding - An introduction for entrepreneurs
Crowdfunding - An introduction for entrepreneursCrowdfunding - An introduction for entrepreneurs
Crowdfunding - An introduction for entrepreneurs
 
Portfolio Center 12/4/13 Crowdfunding Presentation
Portfolio Center 12/4/13 Crowdfunding Presentation Portfolio Center 12/4/13 Crowdfunding Presentation
Portfolio Center 12/4/13 Crowdfunding Presentation
 
Crowdfunding websites 
Crowdfunding websites Crowdfunding websites 
Crowdfunding websites 
 
Crowdfunding comparison 
Crowdfunding comparison Crowdfunding comparison 
Crowdfunding comparison 
 
Crowdfunding comparison 
Crowdfunding comparison Crowdfunding comparison 
Crowdfunding comparison 
 
Crowdfunding comparison 
Crowdfunding comparison Crowdfunding comparison 
Crowdfunding comparison 
 
Entrepreneurship & Crowdfunding
Entrepreneurship & CrowdfundingEntrepreneurship & Crowdfunding
Entrepreneurship & Crowdfunding
 
TE Summit 23-24.10.2013.-Ian Clifford Crowdfunding
TE Summit 23-24.10.2013.-Ian Clifford CrowdfundingTE Summit 23-24.10.2013.-Ian Clifford Crowdfunding
TE Summit 23-24.10.2013.-Ian Clifford Crowdfunding
 
5 Best Practices in Nonprofit Crowdfunding
5 Best Practices in Nonprofit Crowdfunding5 Best Practices in Nonprofit Crowdfunding
5 Best Practices in Nonprofit Crowdfunding
 
CSI_HiveWire_Crowdfunding_Guide 2015
CSI_HiveWire_Crowdfunding_Guide 2015CSI_HiveWire_Crowdfunding_Guide 2015
CSI_HiveWire_Crowdfunding_Guide 2015
 
Crowdfunding 101
Crowdfunding 101Crowdfunding 101
Crowdfunding 101
 
NACCDO Crowdfunding Cincotti-Eller
NACCDO Crowdfunding Cincotti-EllerNACCDO Crowdfunding Cincotti-Eller
NACCDO Crowdfunding Cincotti-Eller
 
Ain crowd funding webinar
Ain crowd funding webinarAin crowd funding webinar
Ain crowd funding webinar
 
Mcm module 5b
Mcm   module 5bMcm   module 5b
Mcm module 5b
 
Crowdfunding: Financing Your Small Business
Crowdfunding:  Financing Your Small BusinessCrowdfunding:  Financing Your Small Business
Crowdfunding: Financing Your Small Business
 

More from Crowdfund Productions, LLC

Gender in Crowdfunding (Based on Kickstarter Data)
Gender in Crowdfunding (Based on Kickstarter Data)Gender in Crowdfunding (Based on Kickstarter Data)
Gender in Crowdfunding (Based on Kickstarter Data)Crowdfund Productions, LLC
 
Crowdfunding Wearable Technologies on Kickstarter and Indiegogo
Crowdfunding Wearable Technologies on Kickstarter and IndiegogoCrowdfunding Wearable Technologies on Kickstarter and Indiegogo
Crowdfunding Wearable Technologies on Kickstarter and IndiegogoCrowdfund Productions, LLC
 
Crowdfunding Platform OurCrowd - General Electric Partnership
Crowdfunding Platform OurCrowd - General Electric PartnershipCrowdfunding Platform OurCrowd - General Electric Partnership
Crowdfunding Platform OurCrowd - General Electric PartnershipCrowdfund Productions, LLC
 
Crowdfunding for Large Corporations and Professional Investors
Crowdfunding for Large Corporations and Professional InvestorsCrowdfunding for Large Corporations and Professional Investors
Crowdfunding for Large Corporations and Professional InvestorsCrowdfund Productions, LLC
 

More from Crowdfund Productions, LLC (15)

Virtual Reality In Healthcare
Virtual Reality In HealthcareVirtual Reality In Healthcare
Virtual Reality In Healthcare
 
Asian Technology Projects on Kickstarter
Asian Technology Projects on KickstarterAsian Technology Projects on Kickstarter
Asian Technology Projects on Kickstarter
 
Kickstarter Crowdfunding Community
Kickstarter Crowdfunding CommunityKickstarter Crowdfunding Community
Kickstarter Crowdfunding Community
 
Kickstarter 2015
Kickstarter 2015Kickstarter 2015
Kickstarter 2015
 
Gender in Crowdfunding (Based on Kickstarter Data)
Gender in Crowdfunding (Based on Kickstarter Data)Gender in Crowdfunding (Based on Kickstarter Data)
Gender in Crowdfunding (Based on Kickstarter Data)
 
Crowdfunding Wearable Technologies on Kickstarter and Indiegogo
Crowdfunding Wearable Technologies on Kickstarter and IndiegogoCrowdfunding Wearable Technologies on Kickstarter and Indiegogo
Crowdfunding Wearable Technologies on Kickstarter and Indiegogo
 
Kickstarter Code 2014
Kickstarter Code 2014Kickstarter Code 2014
Kickstarter Code 2014
 
Crowdfunding Options for Entrepreneurs
Crowdfunding Options for EntrepreneursCrowdfunding Options for Entrepreneurs
Crowdfunding Options for Entrepreneurs
 
Crowdfunding Platform OurCrowd - General Electric Partnership
Crowdfunding Platform OurCrowd - General Electric PartnershipCrowdfunding Platform OurCrowd - General Electric Partnership
Crowdfunding Platform OurCrowd - General Electric Partnership
 
Crowdfunding Campaign Tools and Resources
Crowdfunding Campaign Tools and ResourcesCrowdfunding Campaign Tools and Resources
Crowdfunding Campaign Tools and Resources
 
Crowdfunding for Large Corporations and Professional Investors
Crowdfunding for Large Corporations and Professional InvestorsCrowdfunding for Large Corporations and Professional Investors
Crowdfunding for Large Corporations and Professional Investors
 
Crowdfunding with self directed IRA
Crowdfunding with self directed IRACrowdfunding with self directed IRA
Crowdfunding with self directed IRA
 
Ron Suber - Prosper
Ron Suber - ProsperRon Suber - Prosper
Ron Suber - Prosper
 
Brian Korn - Equity Crowdfunding Legal Aspect
Brian Korn - Equity Crowdfunding Legal AspectBrian Korn - Equity Crowdfunding Legal Aspect
Brian Korn - Equity Crowdfunding Legal Aspect
 
Crowdfunding developments by Daryl Montgomery
Crowdfunding developments by Daryl MontgomeryCrowdfunding developments by Daryl Montgomery
Crowdfunding developments by Daryl Montgomery
 

Recently uploaded

The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Bathroom Taps by Gravity Bath. It is designed to control flow of water.
Bathroom Taps by Gravity Bath. It is designed to control flow of water.Bathroom Taps by Gravity Bath. It is designed to control flow of water.
Bathroom Taps by Gravity Bath. It is designed to control flow of water.gravitydigital2023
 
SEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresherSEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide freshertanoojee71
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...Opus Momentum
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)digitalwithalok1
 
Introduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptxIntroduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptxsabari205502
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 

Recently uploaded (20)

The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Bathroom Taps by Gravity Bath. It is designed to control flow of water.
Bathroom Taps by Gravity Bath. It is designed to control flow of water.Bathroom Taps by Gravity Bath. It is designed to control flow of water.
Bathroom Taps by Gravity Bath. It is designed to control flow of water.
 
SEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresherSEO BIGGENER SLIDE complete guide fresher
SEO BIGGENER SLIDE complete guide fresher
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)
 
Introduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptxIntroduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptx
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 

Use Crowdfunding to Grow Your Blog Influence

  • 2. - Introductions/Expectations - What is crowdfunding? - Animal crowdfunding by numbers. - Why should you care? - Potential problems. - How to differentiate a good campaign from a bad one. - Exercise one: What’s wrong with this campaign? - Four types of animal projects. - Campaign placement. - How to get on the radars of campaign creators. - Exercise two: Find live campaigns to approach - Q&A
  • 3.  Your Name  What do you do  Where are you from  Why are you here  What do you want to learn  Anything else you believe people should know about you
  • 4. Crowdfunding is a method of raising money in small amounts from a large group of people using the Internet, social media and other forms of communications available for people in 21 century.
  • 5. The largest rewards platform Kickstarter: Almost $2.5 Billion pledged by more than 11 Million people The largest donations platform GoFundMe: $2 Billion raised in 2015, an avg. $4 Million per day! This project was initially funded on Kickstarter and now available on Indiegogo InDemand
  • 6.  GoFundMe projects in Animal category have raised more than $42 Million.  Top 10 non-profit animal organizations on Razoo have raised almost 10,2 Million.  YouCaring hosted 14,000 animal projects in 2015. They raised over $12 Million.  Top 10 projects for pet products on Kickstarter and Indiegogo have raised $4,6 Million.
  • 7.  New content ideas  New products (sample, giveaway)  Sponsored posts  Build relations for the future
  • 8.  High failure rate (91% on Indiegogo, for example).  For product based campaigns – the product doesn’t exist.  For personal funding campaigns – fraud.  Can hurt your reputation, if the creators fail to deliver the rewards.
  • 9.  Transparency – information available online and on their project page.  Communications – do they respond to comments and questions, do their answers look reasonable?  For product based campaigns – reward prices, delivery time, creators’ expertise. Importance of the first days. Check out my article about it: http://www.crowdcrux.com/red-flags-to- avoid-crowdfunding-scams-and-con-artists/
  • 10.  Depends on pre-existing community  Campaigns offering lucrative rewards usually raise more  According to The Crowdfunding Centre data, in 2015:  Only 9% of the projects in Animals category on Indiegogo reached their funding goal.  They raised an average $5,585.
  • 12.  Personal  Non-Profit  Pet Product  Creative
  • 13.  General crowdfunding websites: Kickstarter, Indiegogo, GoFundMe, YouCaring, FirstGiving, Razoo, GiveForward, StartSomeGood, Rally, Fundrazr, Crowdrise, Fundraise, Fundly, Generosity.  Special crowdfunding portals for animals: LoveAnimals, PlumFund, PetChance.
  • 14.  Smaller platforms – contact the founders or team members.  Find live or Indiegogo InDemand campaigns and contact the creators.  Start a special page on your website (monthly review of live campaigns, campaign of the month, etc.)  Syndicate your content
  • 18. Elena Mikhaylova is a serial entrepreneur with more than twenty years of expertise in diverse industries around the globe. She is the founder and CEO at Crowdfund Productions, Colorado based crowdfunding consulting and marketing company which has been involved in more than a hundred Kickstarter and Indiegogo campaigns. She is also a blogger, speaker and mentor.