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The Best Pitch Decks
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http://www.arafuraventures.com
Introduction
• Serial Entrepreneur. 5 exits, 2 failed.
• Lived in Silicon Valley 14 years
• Micro $15 million fund
• Check size = Up to $500k + $500k into Series A
• Author of..
Investment Pitch Deck Essentials
• Slide 1: Logo/Mission/Positioning Line. Founders.
• Slide 2: The Problem We Solve
• Slide 3: The Solution
• Slide 4: The Market Size
• Slide 5: The Product/Technology Architecture
• Slide 6: IP/Defensibility/Scalability Chart
• Slide 7: Go To Market/Distribution
• Slide 8: Competitor Matrix
• Slide 9: Revenue Projections
• Slide 10: The Advisors
• Slide 11: Use of Funds
• Slide 12: Exit Strategy
SV Speak: The Deck
Slide 1: Logo/Mission/Positioning Line
SV Speak: Elevator Pitch
Slide 1: Logo/Mission/Positioning Line
SV Speak: Investment Ready
If you don’t know the investors......
SV Speak: Wheelhouse
Slide 2: The Problem We Solve
SV Speak: The “aha” moment
Slide 2: The Problem We Solve
Slide 2: The Problem We Solve
Slide 3: The Solution
SV Speak: Shiny New Thing
Slide 3: The Solution
Slide 4: The Market Size
Slide 4: The Market Size
SV Speak: Hitting
it out of the park
Slide 5: Product/Technology Architecture
Slide 5: Product/Technology Architecture
http://www.arafuraventures.com
Slide 5: Product/Technology Architecture
SV Speak: The
user perspective
Slide 6: IP/Defensibility/Scalability Chart
SV Where’s the IP?
Slide 6: IP/Defensibility/Scalability Chart
Pitch Tips
• Select investors that can re-up on their investment
• Short sentences, non technical speak
• Investors watch body language
• Don’t hesitate, maintain eye contact
• Defer to co-founder/CTO
• Keep consistent momentum/pace in presentation
• Control emotion, be prepared for conflict
• Be aware of your emotional timeline
• Connect with analogies and anecdotes
• Reiterate Team, Market Size and Product Fit
Slide 7: Go To Market /Distribution
SV Speak: Block and Tackling
Slide 8: Competitor Matrix
Slide 8: Competitor Matrix
Slide 8: Competitor Matrix
Slide 9: Revenue Projections
SV Speak: Hitting the Numbers
Slide 9: Revenue Projections
SV Speak: Get Behind
the Numbers
Slide 9: Revenue Projections
SV Speak: Financial Runaway
Slide 9: Key Metrics
Slide 10: The Advisors
SV Speak: Friend of the Firm
Slide 11: Use of Funds
SV Speak: overcooked valuation
Slide 12: Exit Strategy
Thank You and Q&A
http://www.arafuraventures.com
Marc Phillips
Arafura Ventures
415.606.0900
marc@arafuraventures.com
Sirk Roh
Early Growth Financial Services
415.234.3437
contact@earlygrowthfinancialservices.com
Kerry McIllroy
Cooley
212.479.6000
http://cooley.com/contact.aspx

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