Creating Digital Magical Ideas for Advertising Agencies
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Presented at Pinasthika Advertising Seminar 2011, Yogyakarta, Indonesia
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Creating Digital Magical Ideas for Advertising Agencies
- 1. Enda Nasution Salingsilang.com Engineer | Copywriter | Blogger Where’s the Digital Magical Ideas is coming from? http://www.flickr.com/photos/bambola_world/2954265552/
- 2. My Information • Enda Nasution – Personal blog: http://enda.goblogmedia.com – Twitter: http://twitter.com/enda – Facebook: http://facebook.com/endanasution – Email: enda@salingsilang.com • Non practicing Civil Engineer with 6 year old son • Copywriter with Ogilvy & Mather Jakarta • Blogging since 2001, 1st chairman to Pesta Blogger 2007 • Technical Advisor Inmark Digital (2009 – now) • Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – now)
- 3. Examples of Digital Magical Ideas http://www.flickr.com/photos/vancouverfilmschool/5143625176/
- 4. How digital ideas can help advertising? Extended Channels | Social Play | Something New http://www.flickr.com/photos/ruthhb/4174727909/
- 5. But where’s the magic coming from? http://www.flickr.com/photos/kaysha/2889635418/
- 6. Having the right Communication TEAM http://www.flickr.com/photos/snenad/2114835636/
- 7. Advertising Agency DIGI Research TAL? Brand Team Activation PR Digital as last resort?
- 8. Traditional Ad Agency PR Firms (sister comp.) Social Media IT Company Persona Digital Agency Everybody can do it
- 9. Creative Account Planning Team Team Team Account Art Director Brand Planner Director Account Copywriter Brand Planner Manager/Exe. Common Advertising Agency Team
- 10. • Marketing Plan Client Brief • Marketing Direction • Campaign Planning Planner • Brand Planning Brief • Brand Direction Creative • Creative Process Brief • Creative Execution Which stage should we talk about digital?
- 11. Is there a place for a digital person? Social Media Strategist | Digital Specialist http://www.flickr.com/photos/henteaser/234909155/
- 14. A combination of stuff Storytelling Digital Brand Skill Knowledge Communi cation Strategy http://www.flickr.com/photos/torley/3813317440/
- 15. Digital Magical Ideas starts at the very early beginning Don’t treat digital as “gimmick” Include a “digital specialist” in the process Building relationship through dialog Talk about what interests YOU not brands http://www.flickr.com/photos/tomahawktim/224438860/