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Summary of
Mobile
Design and
Development
June 2012
Services

                              Applications

Application frameworks (Java, S60, BREW, Flash Lite, Android SDK, Webkit)

          Operating systems (Symbian, WM, Android, Palm OS)

           Platforms (Java ME, BREW, LiMo, Blackberry, iPhone

                                Devices

                              Aggregators

                        Networks (GSM, GPRS..)

                               Operators
#1 Printing Press        #2 Recordings            #3 Cinema           4# Radio




                #5 Television                 #6 The Internet               #7 Mobile


http://en.wikipedia.org/wiki/Seven_mass_media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
#1 Printing Press    #2 Recordings      #3 Cinema          4# Radio          #5 Television   #6 The Internet




                                             #7 Mobile
 http://en.wikipedia.org/wiki/Seven_mass_media
 http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Mobile’s Unique Benefits – Tomi Ahonen

   • The first truly personal mass media
   • The first always-on mass media
   • The first always-carried mass media
   • The only mass media with a built-in payment
     channel
   • At the point of creative impulse


http://en.wikipedia.org/wiki/Seven_mass_media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Mobile Application Media Matrix
               Device support   Complexity      User       Language       Offline      Device
                                             experience                  support      features
SMS            All              Simple       Limited      N/A          No           None

Mobile         All              Simple       Limited      HTML         No           None
websites
Mobile web     Some             Medium       Great        HTML         Limited      Limited
widgets
Mobile web     Some             Medium       Great        HTML, CSS,   Limited      Limited
applications                                              JavaScript
Native         All              Complex      Excellent    Various      Yes          Yes
applications
Games          All              Complex      Excellent    Various      Yes          Yes
Application Context Matrix
               User Experience    Task Type         Task         Combine              Ex.
                    Type                          Duration         With
Utility        At-a-glance       Information     Very short   Immersive         Calculator,
                                 recall                                         Weather, Traffic
Locale         Location-based    Contextual      Quick        Immersive         Find something
                                 information
Informative    Content-based     Seek            Quick        Locale            News, Directory
                                 information
Productivity   Task-based        Content         Long         Utility           Managing
                                 Management                                     messages,
                                                                                contact, media
Immersive      Full screen       Entertainment   Long         Utility, locale   Games
Mobile Information Architecture
• Keep it simple
   – Support define goals
   – Clear, simple label
• Site Maps
   – Limit opportunities for mistakes
   – Confirm path by teasing content
• Clickstreams
• Wireframes
• Prototyping
   – Paper
   – Context
   – HTML
Summary of Mobile Design and Development Book

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Summary of Mobile Design and Development Book

  • 2. Services Applications Application frameworks (Java, S60, BREW, Flash Lite, Android SDK, Webkit) Operating systems (Symbian, WM, Android, Palm OS) Platforms (Java ME, BREW, LiMo, Blackberry, iPhone Devices Aggregators Networks (GSM, GPRS..) Operators
  • 3. #1 Printing Press #2 Recordings #3 Cinema 4# Radio #5 Television #6 The Internet #7 Mobile http://en.wikipedia.org/wiki/Seven_mass_media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
  • 4. #1 Printing Press #2 Recordings #3 Cinema 4# Radio #5 Television #6 The Internet #7 Mobile http://en.wikipedia.org/wiki/Seven_mass_media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
  • 5. Mobile’s Unique Benefits – Tomi Ahonen • The first truly personal mass media • The first always-on mass media • The first always-carried mass media • The only mass media with a built-in payment channel • At the point of creative impulse http://en.wikipedia.org/wiki/Seven_mass_media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
  • 6.
  • 7. Mobile Application Media Matrix Device support Complexity User Language Offline Device experience support features SMS All Simple Limited N/A No None Mobile All Simple Limited HTML No None websites Mobile web Some Medium Great HTML Limited Limited widgets Mobile web Some Medium Great HTML, CSS, Limited Limited applications JavaScript Native All Complex Excellent Various Yes Yes applications Games All Complex Excellent Various Yes Yes
  • 8. Application Context Matrix User Experience Task Type Task Combine Ex. Type Duration With Utility At-a-glance Information Very short Immersive Calculator, recall Weather, Traffic Locale Location-based Contextual Quick Immersive Find something information Informative Content-based Seek Quick Locale News, Directory information Productivity Task-based Content Long Utility Managing Management messages, contact, media Immersive Full screen Entertainment Long Utility, locale Games
  • 9. Mobile Information Architecture • Keep it simple – Support define goals – Clear, simple label • Site Maps – Limit opportunities for mistakes – Confirm path by teasing content • Clickstreams • Wireframes • Prototyping – Paper – Context – HTML