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Studio 360
Re-branding teachers
The Premise




Education is the key to human progress,
therefore teaching is among the most
important professions for humanity.

page 2
The Problem




Teachers are currently represented by
uninspiring, childish visual imagery that
neither reveres the profession of teaching
nor does justice to the intellectual and
creative development they help guide in
students of all ages.
page 3
Current Visual Language




page 4
The Goal




Create a sophisticated visual vocabulary
that reflects the multidimensional role of
the teacher.

This new vocabulary should:
•  apture the excitement and magic of activating the potential
  C
  that is innate in every student.
• Celebrate the process of developing ideas.
• Reflect the collaborative nature of teaching.
• Pay homage to existing visual tools used in teaching.


page 5
The Brief




The art of teaching is the art of
assisting discovery.

– Mark Van Doren

page 6
Creative Exploration
Idea 1: Guide   Idea 2: Connect the Dots




Compass         Paths
Navigate        Relationships
Elevate         Process

page 8
Idea 1: Guide (Discarded Work)




                                                                                         TEACH




                                                                                         TEACH



         Guide the way.   Guide the way.               Guide the way.
         Guide the way.               Guide the way.                    Guide the way.


             Teach            Teach                        Teach


              Teach                        Teach                            Teach




page 9
Idea 2: Connect the Dots




Visual maps, like teachers,
help learners:
Brainstorm ideas            Create structures
Reveal relationships        Emphasize importance
Explain processes           Discover patterns
Tell stories                Visualize timelines
Encourage organic growth    Describe space
Identify parts of a whole   Show trajectory


page 10
The Existing Visual Language of Connected Dots




ight                                        Liberty




       page 11
Color Choice: Warm Yellow




page 12
Font Choice




Chevin

thin 30 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ
                               medium 10 pt
                               Good teaching is more a giving of right questions
                               than a giving of right answers. Education is not the

abcdefghijklmnopqrstuvwxyz     filling of a pail but the lighting of a fire. A truly
                               special teacher is very wise, and sees tomorrow
                               in every child’s eyes. Teachers touch the future.


medium 30 pt                   medium 14 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ     Good teaching is more a giving of
                               right questions than a giving of right
                               answers. Education is not the filling
abcdefghijklmnopqrstuvwxyz     of a pail but the lighting of a fire.
                               A truly special teacher is very wise,
                               and sees tomorrow in every child’s
                               eyes. Teachers touch the future.
fiflffffiffl¶$£¥€ƒ#§0123456789
%‰¢=+~^°'ªº¿?¡!(/)[]{|}
.,:;…·•“”‘’‚„«»‹›-–
The Brand




          Language   US

          Science    NYC
page 14
Brand Architecture: Content Areas
                                    Language

                                    Science

                                    The Arts

                                    Language
                                    Math
page 15
Brand Architecture: Content Area Application
Brand Architecture: Recruitment Campaign




                                   US

                                   NYC

                                   Seattle
page 17
Brand Architecture: Recruitment Campaign Application




page 18
Ads




NURTURE
 NURTURE       HELP POTENTIAL
                HELP POTENTIAL
BRILLIANCE.
 BRILLIANCE.   BLOSSOM.
                BLOSSOM.

page 19
Hyperkat teachers
Ads




BROADEN
    BROADEN     CHANGE
                    CHANGE
HORIZONS.
    HORIZONS.   THE WORLD.
                    THE WORLD.

  page 21
Ads




AND SOMEONE’SSOMEONE’S REVEAL THE BEAUTY
       EXPAND
  EXPAND SOMEONE’S           REVEAL THE BEAUTY
                                  REVEAL THE BEAUTY   CULTIVATE CULTIVATE
                                                            CULTIVATE
 ERSE. UNIVERSE.
  UNIVERSE.            OF DISCOVERY. DISCOVERY.
                             OF DISCOVERY.
                                  OF                  KNOWLEDGE.
                                                            KNOWLEDGE.
                                                                 KNOWLEDGE.




      page 22
LOGIC
CURIOSITY
Signage
Signage




page 26
Branded Gear




page 27
Branded Gear




page 28
Branded Gear




page 29
Branded Gear




page 30
School Pride Campaign




page 31
The Visual Language At Large




page 32
The Visual Language At Large
AA TEACHER AFFECTS ETERNITY:
 TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELLWHERE
 HE CAN NEVER TELL WHERE
 HIS INFLUENCE STOPS.
HIS INFLUENCE  STOPS.
 – Henry Adams
– Henry Adams
Thank you.

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Hyperkat teachers

  • 2. The Premise Education is the key to human progress, therefore teaching is among the most important professions for humanity. page 2
  • 3. The Problem Teachers are currently represented by uninspiring, childish visual imagery that neither reveres the profession of teaching nor does justice to the intellectual and creative development they help guide in students of all ages. page 3
  • 5. The Goal Create a sophisticated visual vocabulary that reflects the multidimensional role of the teacher. This new vocabulary should: • apture the excitement and magic of activating the potential C that is innate in every student. • Celebrate the process of developing ideas. • Reflect the collaborative nature of teaching. • Pay homage to existing visual tools used in teaching. page 5
  • 6. The Brief The art of teaching is the art of assisting discovery. – Mark Van Doren page 6
  • 8. Idea 1: Guide Idea 2: Connect the Dots Compass Paths Navigate Relationships Elevate Process page 8
  • 9. Idea 1: Guide (Discarded Work) TEACH TEACH Guide the way. Guide the way. Guide the way. Guide the way. Guide the way. Guide the way. Teach Teach Teach Teach Teach Teach page 9
  • 10. Idea 2: Connect the Dots Visual maps, like teachers, help learners: Brainstorm ideas Create structures Reveal relationships Emphasize importance Explain processes Discover patterns Tell stories Visualize timelines Encourage organic growth Describe space Identify parts of a whole Show trajectory page 10
  • 11. The Existing Visual Language of Connected Dots ight Liberty page 11
  • 12. Color Choice: Warm Yellow page 12
  • 13. Font Choice Chevin thin 30 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ medium 10 pt Good teaching is more a giving of right questions than a giving of right answers. Education is not the abcdefghijklmnopqrstuvwxyz filling of a pail but the lighting of a fire. A truly special teacher is very wise, and sees tomorrow in every child’s eyes. Teachers touch the future. medium 30 pt medium 14 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ Good teaching is more a giving of right questions than a giving of right answers. Education is not the filling abcdefghijklmnopqrstuvwxyz of a pail but the lighting of a fire. A truly special teacher is very wise, and sees tomorrow in every child’s eyes. Teachers touch the future. fiflffffiffl¶$£¥€ƒ#§0123456789 %‰¢=+~^°'ªº¿?¡!(/)[]{|} .,:;…·•“”‘’‚„«»‹›-–
  • 14. The Brand Language US Science NYC page 14
  • 15. Brand Architecture: Content Areas Language Science The Arts Language Math page 15
  • 16. Brand Architecture: Content Area Application
  • 17. Brand Architecture: Recruitment Campaign US NYC Seattle page 17
  • 18. Brand Architecture: Recruitment Campaign Application page 18
  • 19. Ads NURTURE NURTURE HELP POTENTIAL HELP POTENTIAL BRILLIANCE. BRILLIANCE. BLOSSOM. BLOSSOM. page 19
  • 21. Ads BROADEN BROADEN CHANGE CHANGE HORIZONS. HORIZONS. THE WORLD. THE WORLD. page 21
  • 22. Ads AND SOMEONE’SSOMEONE’S REVEAL THE BEAUTY EXPAND EXPAND SOMEONE’S REVEAL THE BEAUTY REVEAL THE BEAUTY CULTIVATE CULTIVATE CULTIVATE ERSE. UNIVERSE. UNIVERSE. OF DISCOVERY. DISCOVERY. OF DISCOVERY. OF KNOWLEDGE. KNOWLEDGE. KNOWLEDGE. page 22
  • 23. LOGIC
  • 32. The Visual Language At Large page 32
  • 34. AA TEACHER AFFECTS ETERNITY: TEACHER AFFECTS ETERNITY: HE CAN NEVER TELLWHERE HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS. HIS INFLUENCE STOPS. – Henry Adams – Henry Adams