SlideShare une entreprise Scribd logo
1  sur  77
Télécharger pour lire hors ligne
MIND THE GAP,[object Object]
Bridging the gap between strategic & creative thinking.,[object Object]
A VISUAL PRESENTATION BY EOIN WHITE,[object Object],Copyright © 2010 White Design. For educational use only. ,[object Object],No part of this presentation may be published, sold, or otherwise used for profit without the written permission of the author.,[object Object]
WHAT YOU’LL LEARN:,[object Object]
WHAT YOU’LL LEARN:,[object Object],What graphic design is.,[object Object],How graphic designers think.,[object Object],Tools for working with graphic designers.,[object Object]
READY?,[object Object]
FIRST THINGS FIRST...,[object Object]
WHO AM I?,[object Object]
Graphic design is not art.,[object Object]
Mind The Gap - Bridging the gap between strategic & creative thinking.
designers,[object Object],How,[object Object],do,[object Object],think?,[object Object]
B  R  I  E  F  S,[object Object]
What is the bestway to brief a designer?  ,[object Object]
?,[object Object]
?,[object Object]
?,[object Object]
...all of them!,[object Object]
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
Speech Pathology.,[object Object]
Speech Pathology.,[object Object]
Mind The Gap - Bridging the gap between strategic & creative thinking.
Catherine,[object Object]
Catherine,[object Object],Me,[object Object]
Catherine,[object Object],Granda,[object Object],Me,[object Object]
Catherine,[object Object],Uncle Paddy,[object Object],Granda,[object Object],Me,[object Object]
A brief should outline: ,[object Object]
AIMS,[object Object],A brief should outline: ,[object Object]
AIMS,[object Object],OBJECTIVES,[object Object],A brief should outline: ,[object Object]
AIMS,[object Object],OBJECTIVES,[object Object],A brief should outline: ,[object Object],&,[object Object]
AIMS,[object Object],OBJECTIVES,[object Object],DEADLINES,[object Object],A brief should outline: ,[object Object],&,[object Object]
TARGET AUDIENCE,[object Object]
TARGET AUDIENCE,[object Object],TEENAGE,[object Object],GIRLS,[object Object]
TARGET AUDIENCE,[object Object],SINGLE,[object Object],MEN,[object Object],TEENAGE,[object Object],GIRLS,[object Object]
TARGET AUDIENCE,[object Object],SINGLE,[object Object],MEN,[object Object],TEENAGE,[object Object],GIRLS,[object Object],NUNS,[object Object]
BUDGET,[object Object]
BUDGET,[object Object],Printing,[object Object],Costs,[object Object]
BUDGET,[object Object],Printing,[object Object],Costs,[object Object],Advertising,[object Object],Space,[object Object]
BUDGET,[object Object],Postage,[object Object],Costs,[object Object],Advertising,[object Object],Space,[object Object],Printing,[object Object],Costs,[object Object]
DESIGN EXAMPLES,[object Object]
Tip:,[object Object]
Tip: Tell a graphic designer...,[object Object]
Tip: Tell a graphic designer...,[object Object],what NOTto do,,[object Object]
Tip: Tell a graphic designer...,[object Object],what NOTto do,,[object Object],NOT what to do!,[object Object]
CONTENT,[object Object]
CONTENT,[object Object],TEXT,[object Object]
CONTENT,[object Object],TEXT,[object Object],IMAGES,[object Object]
CONTENT,[object Object],LOGO,[object Object],TEXT,[object Object],IMAGES,[object Object]
CONTENT,[object Object],LOGO,[object Object],TEXT,[object Object],SPECS,[object Object],IMAGES,[object Object]
Question:,[object Object],Which of these email briefings looks easier to understand? ,[object Object]
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
?,[object Object]
LANGUAGE,[object Object]
Hand-over,[object Object],ownership...,[object Object]
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
OK! ,[object Object]
OK! Your happy. ,[object Object]
OK! Your happy. ,[object Object],The designer is happy. ,[object Object]
OK! Your happy. ,[object Object],The designer is happy. ,[object Object],Job finished... ,[object Object]
OK! Your happy. ,[object Object],The designer is happy. ,[object Object],Job finished... right?,[object Object]
THE BOSS...,[object Object]
Claim,[object Object],ownership!,[object Object]
Objective or Subjective,[object Object]
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
Mind The Gap - Bridging the gap between strategic & creative thinking.
fin.,[object Object]
DOWNLOAD PRESENTATION AT:,[object Object],whitedesign.co/download,[object Object]

Contenu connexe

Tendances

Curriculum kit
Curriculum kitCurriculum kit
Curriculum kitSCD Balaji
 
What Is Graphic Design
What Is Graphic DesignWhat Is Graphic Design
What Is Graphic Designdoctorhuey
 
/Volumes/Nevermind/What Job Would I Like
/Volumes/Nevermind/What Job Would I Like/Volumes/Nevermind/What Job Would I Like
/Volumes/Nevermind/What Job Would I Likeguest22bead
 
Shades & Strokes- Work Samples
Shades & Strokes- Work SamplesShades & Strokes- Work Samples
Shades & Strokes- Work SamplesShades & Strokes
 
Digital Portfolio
Digital PortfolioDigital Portfolio
Digital Portfoliolee kah kin
 
Digital Portfolio 2019
Digital Portfolio 2019 Digital Portfolio 2019
Digital Portfolio 2019 Lee SoonMao
 
COMPUTER GENERATED ART PORTFOLIO
COMPUTER GENERATED ART PORTFOLIOCOMPUTER GENERATED ART PORTFOLIO
COMPUTER GENERATED ART PORTFOLIOTaylorh
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro formaMaxJones48
 
Evaluation question 2
Evaluation question 2 Evaluation question 2
Evaluation question 2 _fahmida_n
 
Goh Mei Lu GD113 Digital Porfolio 2020
Goh Mei Lu GD113 Digital Porfolio 2020Goh Mei Lu GD113 Digital Porfolio 2020
Goh Mei Lu GD113 Digital Porfolio 2020MeiLuGoh
 
Landscape Design Studios; Design Samples
Landscape Design Studios; Design SamplesLandscape Design Studios; Design Samples
Landscape Design Studios; Design SamplesDavid Sonka
 
Capture It Meetings SA article
Capture It Meetings SA articleCapture It Meetings SA article
Capture It Meetings SA articleKay Inkster
 
Poonam_Utturkar_5yrs_Exp_Portfolio_Pune
Poonam_Utturkar_5yrs_Exp_Portfolio_PunePoonam_Utturkar_5yrs_Exp_Portfolio_Pune
Poonam_Utturkar_5yrs_Exp_Portfolio_PunePoonam Utturkar
 
Whysky creative
Whysky creativeWhysky creative
Whysky creativeJose2617
 
Final powerpoint
Final powerpointFinal powerpoint
Final powerpointVeronikaKos
 
Lee weng wah mmd87 digital portfolio
Lee weng wah mmd87 digital portfolioLee weng wah mmd87 digital portfolio
Lee weng wah mmd87 digital portfolioLeeWengWah1
 
Lee weng wah mmd87 digital portfolio
Lee weng wah mmd87 digital portfolioLee weng wah mmd87 digital portfolio
Lee weng wah mmd87 digital portfolioLeeWengWah1
 
SAMSUNG SDI RES Design Project
SAMSUNG SDI RES Design ProjectSAMSUNG SDI RES Design Project
SAMSUNG SDI RES Design ProjectSAMSUNG SDI
 

Tendances (20)

Curriculum kit
Curriculum kitCurriculum kit
Curriculum kit
 
What Is Graphic Design
What Is Graphic DesignWhat Is Graphic Design
What Is Graphic Design
 
/Volumes/Nevermind/What Job Would I Like
/Volumes/Nevermind/What Job Would I Like/Volumes/Nevermind/What Job Would I Like
/Volumes/Nevermind/What Job Would I Like
 
Shades & Strokes- Work Samples
Shades & Strokes- Work SamplesShades & Strokes- Work Samples
Shades & Strokes- Work Samples
 
Digital Portfolio
Digital PortfolioDigital Portfolio
Digital Portfolio
 
Digital Portfolio 2019
Digital Portfolio 2019 Digital Portfolio 2019
Digital Portfolio 2019
 
COMPUTER GENERATED ART PORTFOLIO
COMPUTER GENERATED ART PORTFOLIOCOMPUTER GENERATED ART PORTFOLIO
COMPUTER GENERATED ART PORTFOLIO
 
Irn bru pro forma
Irn bru pro formaIrn bru pro forma
Irn bru pro forma
 
Evaluation question 2
Evaluation question 2 Evaluation question 2
Evaluation question 2
 
Goh Mei Lu GD113 Digital Porfolio 2020
Goh Mei Lu GD113 Digital Porfolio 2020Goh Mei Lu GD113 Digital Porfolio 2020
Goh Mei Lu GD113 Digital Porfolio 2020
 
Landscape Design Studios; Design Samples
Landscape Design Studios; Design SamplesLandscape Design Studios; Design Samples
Landscape Design Studios; Design Samples
 
Capture It Meetings SA article
Capture It Meetings SA articleCapture It Meetings SA article
Capture It Meetings SA article
 
Neha Srinath
Neha SrinathNeha Srinath
Neha Srinath
 
Poonam_Utturkar_5yrs_Exp_Portfolio_Pune
Poonam_Utturkar_5yrs_Exp_Portfolio_PunePoonam_Utturkar_5yrs_Exp_Portfolio_Pune
Poonam_Utturkar_5yrs_Exp_Portfolio_Pune
 
Whysky creative
Whysky creativeWhysky creative
Whysky creative
 
Final powerpoint
Final powerpointFinal powerpoint
Final powerpoint
 
Lee weng wah mmd87 digital portfolio
Lee weng wah mmd87 digital portfolioLee weng wah mmd87 digital portfolio
Lee weng wah mmd87 digital portfolio
 
Lee weng wah mmd87 digital portfolio
Lee weng wah mmd87 digital portfolioLee weng wah mmd87 digital portfolio
Lee weng wah mmd87 digital portfolio
 
Unit 201 - Lesson 5 - Make a Visualisation
Unit 201 - Lesson 5 - Make a VisualisationUnit 201 - Lesson 5 - Make a Visualisation
Unit 201 - Lesson 5 - Make a Visualisation
 
SAMSUNG SDI RES Design Project
SAMSUNG SDI RES Design ProjectSAMSUNG SDI RES Design Project
SAMSUNG SDI RES Design Project
 

En vedette

Creative out of box thinking | Soham Nayak , NIT calicut
Creative  out of box thinking | Soham Nayak , NIT calicutCreative  out of box thinking | Soham Nayak , NIT calicut
Creative out of box thinking | Soham Nayak , NIT calicutSameer Mathur
 
O'neal creative thinking presentation
O'neal creative thinking presentationO'neal creative thinking presentation
O'neal creative thinking presentationako81688
 
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Visual and Creative Thinking:What We Learned From Peter Pan and Willy WonkaVisual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Visual and Creative Thinking:What We Learned From Peter Pan and Willy WonkaKelsey Ruger
 
Creative thinking presentation kaleidoscope
Creative thinking presentation kaleidoscopeCreative thinking presentation kaleidoscope
Creative thinking presentation kaleidoscopeCarmelo Pollichino
 
Angela calhoun leadership presentation
Angela calhoun leadership presentationAngela calhoun leadership presentation
Angela calhoun leadership presentationAngela Duggan
 
Creative Thinking & Problem Solving
Creative Thinking & Problem SolvingCreative Thinking & Problem Solving
Creative Thinking & Problem SolvingAsma Karoobi
 
Creative Thinking Presentation
Creative Thinking PresentationCreative Thinking Presentation
Creative Thinking PresentationColinGodefroy
 

En vedette (7)

Creative out of box thinking | Soham Nayak , NIT calicut
Creative  out of box thinking | Soham Nayak , NIT calicutCreative  out of box thinking | Soham Nayak , NIT calicut
Creative out of box thinking | Soham Nayak , NIT calicut
 
O'neal creative thinking presentation
O'neal creative thinking presentationO'neal creative thinking presentation
O'neal creative thinking presentation
 
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Visual and Creative Thinking:What We Learned From Peter Pan and Willy WonkaVisual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
 
Creative thinking presentation kaleidoscope
Creative thinking presentation kaleidoscopeCreative thinking presentation kaleidoscope
Creative thinking presentation kaleidoscope
 
Angela calhoun leadership presentation
Angela calhoun leadership presentationAngela calhoun leadership presentation
Angela calhoun leadership presentation
 
Creative Thinking & Problem Solving
Creative Thinking & Problem SolvingCreative Thinking & Problem Solving
Creative Thinking & Problem Solving
 
Creative Thinking Presentation
Creative Thinking PresentationCreative Thinking Presentation
Creative Thinking Presentation
 

Similaire à Mind The Gap - Bridging the gap between strategic & creative thinking.

Yash Dedhia 2015
Yash Dedhia 2015Yash Dedhia 2015
Yash Dedhia 2015Yash Dedhia
 
Strategic Planning revolution
Strategic Planning revolutionStrategic Planning revolution
Strategic Planning revolutionRed Keds strategy
 
FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/
FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/
FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/Fabien JACOB
 
Class 3 What Is Design
Class 3 What Is DesignClass 3 What Is Design
Class 3 What Is DesignYoungjin Yoo
 
Graphic Design for Branding
Graphic Design for BrandingGraphic Design for Branding
Graphic Design for BrandingArbi Wijaya
 
6 How to write a creative brief
6 How to write a creative brief6 How to write a creative brief
6 How to write a creative briefFriday Explorer
 
NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...
NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...
NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...NASSCOM Design4India
 
The outcast story
The outcast storyThe outcast story
The outcast storyThe Outcast
 
Brand driven innovation, why culture is key for breakthrough innovations
Brand driven innovation, why culture is key for breakthrough innovationsBrand driven innovation, why culture is key for breakthrough innovations
Brand driven innovation, why culture is key for breakthrough innovationsErik Roscam Abbing
 
Portafolio - Product design
Portafolio - Product designPortafolio - Product design
Portafolio - Product designEasyworkEC
 
The Accidental Instructional Designer #ASTD2014
The Accidental Instructional Designer #ASTD2014The Accidental Instructional Designer #ASTD2014
The Accidental Instructional Designer #ASTD2014Cammy Bean
 
Steve Price - Credentials Oct 2015
Steve Price - Credentials Oct 2015Steve Price - Credentials Oct 2015
Steve Price - Credentials Oct 2015Plan-B Studio
 
DCATL 2010: The Importance of Great Design
DCATL 2010: The Importance of Great DesignDCATL 2010: The Importance of Great Design
DCATL 2010: The Importance of Great DesignJared Ponchot
 
20090115 On City Branding
20090115 On City Branding20090115 On City Branding
20090115 On City BrandingMats Björe
 

Similaire à Mind The Gap - Bridging the gap between strategic & creative thinking. (20)

Yash Dedhia 2015
Yash Dedhia 2015Yash Dedhia 2015
Yash Dedhia 2015
 
Strategic Planning revolution
Strategic Planning revolutionStrategic Planning revolution
Strategic Planning revolution
 
Design Presentation
Design PresentationDesign Presentation
Design Presentation
 
hackathon2021
hackathon2021hackathon2021
hackathon2021
 
FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/
FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/
FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/
 
Deliver Your Perfect Pitch
Deliver Your Perfect PitchDeliver Your Perfect Pitch
Deliver Your Perfect Pitch
 
my profile
my profilemy profile
my profile
 
Class 3 What Is Design
Class 3 What Is DesignClass 3 What Is Design
Class 3 What Is Design
 
Graphic Design for Branding
Graphic Design for BrandingGraphic Design for Branding
Graphic Design for Branding
 
6 How to write a creative brief
6 How to write a creative brief6 How to write a creative brief
6 How to write a creative brief
 
NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...
NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...
NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...
 
The outcast story
The outcast storyThe outcast story
The outcast story
 
My journeyv4
My journeyv4My journeyv4
My journeyv4
 
Brand driven innovation, why culture is key for breakthrough innovations
Brand driven innovation, why culture is key for breakthrough innovationsBrand driven innovation, why culture is key for breakthrough innovations
Brand driven innovation, why culture is key for breakthrough innovations
 
Portafolio - Product design
Portafolio - Product designPortafolio - Product design
Portafolio - Product design
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
The Accidental Instructional Designer #ASTD2014
The Accidental Instructional Designer #ASTD2014The Accidental Instructional Designer #ASTD2014
The Accidental Instructional Designer #ASTD2014
 
Steve Price - Credentials Oct 2015
Steve Price - Credentials Oct 2015Steve Price - Credentials Oct 2015
Steve Price - Credentials Oct 2015
 
DCATL 2010: The Importance of Great Design
DCATL 2010: The Importance of Great DesignDCATL 2010: The Importance of Great Design
DCATL 2010: The Importance of Great Design
 
20090115 On City Branding
20090115 On City Branding20090115 On City Branding
20090115 On City Branding
 

Dernier

3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
Latin American Revolutions, c. 1789-1830
Latin American Revolutions, c. 1789-1830Latin American Revolutions, c. 1789-1830
Latin American Revolutions, c. 1789-1830Dave Phillips
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
How to Filter Blank Lines in Odoo 17 Accounting
How to Filter Blank Lines in Odoo 17 AccountingHow to Filter Blank Lines in Odoo 17 Accounting
How to Filter Blank Lines in Odoo 17 AccountingCeline George
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 

Dernier (20)

3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
Latin American Revolutions, c. 1789-1830
Latin American Revolutions, c. 1789-1830Latin American Revolutions, c. 1789-1830
Latin American Revolutions, c. 1789-1830
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
How to Filter Blank Lines in Odoo 17 Accounting
How to Filter Blank Lines in Odoo 17 AccountingHow to Filter Blank Lines in Odoo 17 Accounting
How to Filter Blank Lines in Odoo 17 Accounting
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 

Mind The Gap - Bridging the gap between strategic & creative thinking.

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 22.
  • 23.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 55.
  • 56.
  • 57.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 76.
  • 77.

Notes de l'éditeur

  1. Hi. My name is Eoin White. I’m a graphic designer, and I run my own studio here in Galway called White Design.I have worked with a vast array of clients from many different fields, such as entertainment, construction, hospitality, publishing literature, eductaion, medical, technological – you name it!
  2. Like all of the design professions, graphic design is not art. Though aesthetics is a very important part, design is about problem solving; Form Follows Function.
  3. Here is a short video briefly explaining what graphic design is.
  4. Your brain is a giant, super fast processor. The left and right hemispheres process information and thoughts differently. We all use one side of our brain more than the other. The right side process information in a random fashion leading to more creative ideas. The left side processes information in a more sequential way, leading to more logical thoughts.
  5. Now its time to move onto a very important subject that deserves a lot of attention and respect.
  6. In fact you can even use Skype or Instant Messaging too!
  7. I recently work on a brand identity project with a client in Sydney, Australia, and all we use ever used was Skype and email.
  8. The brief was simple. Design a brandmark for a speech pathologist...
  9. ...that appealed to kids! But after working through a few ideas, we discovered that what was really needed was a brandmark that appeared to appeal to kids, but actually appealed to the kids parents!
  10. And so here is the finished product. So it turned out the brief was off base – and actually, Catherine Downs was a real ‘pain in the ass’ client. But that’s OK ‘cause she is actually my sister.
  11. Anyway – back to business! To help avoid headaches and budget over-runs you need a tight brief!
  12. The message you are trying to communicate.‘20%’ Cheaper calls with 02 roaming’
  13. The response you are trying to acheive.‘Increased sales’ – ‘Brand awareness’ – ‘More inquiries’
  14. The most important being the date in which the campaign goes ‘live’. Leave plenty of time!!!!! A good designer should furnish you with a project schedule once they have had time to analyse the brief.
  15. You should mention the campaigns target audience. Supply the designer with any market research you have compiled.
  16. Outline your budget. You may need to take into account other costs like...
  17. Supply examples of design you like, and don’t like.
  18. The designer probably has a good understanding of graphic design. If there is something you don’t like – point it out. But don’t TELL a designer how to design.
  19. Soft copy.
  20. Soft copy.
  21. High resolution images.
  22. High resolution logo.
  23. Actual measurements!!!
  24. Keep all your information clear and concise.
  25. As well as being clear and concise, don’t be afraid to use emotive language to paint the right picture in the designers mind. Remember, designers are visual thinkers – meaning they understand something better once they have visualised it! (Hence the blanks stares)
  26. A good designer will return to you with a well executed and clear solution to your brief. Too much management will hinder the design process and lead to an unfocused solution.
  27. More ofthen that not you will need to get sign-off from your boss, or marketing dept. manager.
  28. This ad works perfectly well for Wonderbra – do you agree?