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1
CUSTOMER DRIVEN E-COMMERCE
EINZIGARTIGE SHOPPINGERLEBNISSE
SCHAFFEN, DIE ZUR
UND FÜHREN
Personalisierung der Digital Customer Journey
2
CUSTOMER DRIVEN E-COMMERCE
Intelligente Suche
Absprungrate
senken
GANZHEITLICHE
PERSONALISIERUNG
DER TOUCHPOINTS
IM ONLINE-SHOP
3
Intelligente Suche
CUSTOMER DRIVEN E-COMMERCE
FEHLERTOLERANZ
EPOQ SEARCH
4
Intelligente Suche
CUSTOMER DRIVEN E-COMMERCE
KORREKTURVORSCHLÄGE
FEHLERTOLERANZ
EPOQ SEARCH
5
Intelligente Suche
CUSTOMER DRIVEN E-COMMERCE
KORREKTURVORSCHLÄGE
FEHLERTOLERANZ
SEMANTIK
EPOQ SEARCH
6
Intelligente Suche
CUSTOMER DRIVEN E-COMMERCE
KORREKTURVORSCHLÄGE
FEHLERTOLERANZ
SEMANTIK
EPOQ SEARCH
AUTOSUGGEST
7
Intelligente Suche
CUSTOMER DRIVEN E-COMMERCE
KORREKTURVORSCHLÄGE
FEHLERTOLERANZ
SEMANTIK
EPOQ SEARCH
CONTENT-BEITRÄGE
AUTOSUGGEST
8
CUSTOMER DRIVEN E-COMMERCE
Intelligente Suche
Abpsrungrate
senken
Guided Selling
GANZHEITLICHE
PERSONALISIERUNG
DER TOUCHPOINTS
IM ONLINE-SHOPRetourenrate
mindern
9
CUSTOMER DRIVEN E-COMMERCE
Guided Selling
KUNDEN ABHOLEN
EPOQ ADVISE
10
CUSTOMER DRIVEN E-COMMERCE
Guided Selling
KUNDEN ABHOLEN
BEDARF ERMITTELN
EPOQ ADVISE
11
CUSTOMER DRIVEN E-COMMERCE
Guided Selling
KUNDEN ABHOLEN
RANKING NACH RELEVANZ
BEDARF ERMITTELN
EPOQ ADVISE
12
CUSTOMER DRIVEN E-COMMERCE
Guided Selling
KUNDEN ABHOLEN
RANKING NACH RELEVANZ
REASONING
BEDARF ERMITTELN
EPOQ ADVISE
13
CUSTOMER DRIVEN E-COMMERCE
Guided Selling
KUNDEN ABHOLEN
RANKING NACH RELEVANZ
REASONING
BEDARF ERMITTELN
KAUF ANSTOßEN
EPOQ ADVISE
14
CUSTOMER DRIVEN E-COMMERCE
Intelligente Suche
Abpsrungrate
senken
Guided Selling
Recommendation Engine
Warenkorbwert
erhöhen
GANZHEITLICHE
PERSONALISIERUNG
DER TOUCHPOINTS
IM ONLINE-SHOPRetourenrate
mindern
15
CUSTOMER DRIVEN E-COMMERCE
Recommendation Engine
EPOQ INSPIRE
UP-SELLING
16
CUSTOMER DRIVEN E-COMMERCE
Recommendation Engine
EPOQ INSPIRE
UP-SELLING
CROSS-SELLING
17
CUSTOMER DRIVEN E-COMMERCE
Recommendation Engine
EPOQ INSPIRE
UP-SELLING
CROSS-SELLING
KASSENZONE
18
CUSTOMER DRIVEN E-COMMERCE
Recommendation Engine
EPOQ INSPIRE
UP-SELLING
CROSS-SELLING
KASSENZONE
BUNDLE
19
CUSTOMER DRIVEN E-COMMERCE
Recommendation Engine
EPOQ INSPIRE
UP-SELLING
CROSS-SELLING
KASSENZONE
BUNDLE
THEMENRELEVANZ
20
CUSTOMER DRIVEN E-COMMERCE
Intelligente Suche
Abpsrungrate
senken
Guided Selling
Recommendation Engine
Warenkorbwert
erhöhen
Personalisierte E-Mail
Traffic
steigern
GANZHEITLICHE
PERSONALISIERUNG
DER TOUCHPOINTS
IM ONLINE-SHOPRetourenrate
mindern
21
CUSTOMER DRIVEN E-COMMERCE
Personalisierte E-Mail
EPOQ CONNECT
MERKZETTEL
LIFECYCLE
WARENKORBABBRUCH
GEBURTSTAG
RETOUREN
22
CUSTOMER DRIVEN E-COMMERCE
Ganzheitliche
Personalisierung
der TouchpointsIntelligente Suche
Abpsrungrate
senken
Guided Selling
Retourenrate
mindern
Recommendation Engine
Warenkorbwert
erhöhen
Personalisierte E-Mail
Traffic
steigern
Durch die Personalisierung der Digital
Customer Journey werden
geschaffen,
die lange im Gedächtnis bleiben und
zur und
führen!
23
CUSTOMER DRIVEN E-COMMERCE
Ganzheitliche
Personalisierung
der TouchpointsIntelligente Suche
Abpsrungrate
senken
Guided Selling
Retourenrate
mindern
Recommendation Engine
Warenkorbwert
erhöhen
Personalisierte E-Mail
Traffic
steigern
Vielen Dank!

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epoq Guided Tour auf der dmexco 2017: Customer Journey