1. Performance by Publisher and
By Week
Aggregate Campaign
Newsletter Sign ups
Media Plan Genre Publisher Publisher Cost Basis Impressions Clicks Total Cost Orders (Secondary Metric) CPC CPO CTR% Notes
Travel Site 1 CPM 844,053 2,641 $8,863 1,564 401 3.36 5.67 0.31
Geo targeted Site 2 CPC 1,580,567 5,218 $12,837 1,645 452 2.46 7.80 0.33
Network Site 3 CPC 33,635,638 12,416 $22,929 3,084 1,164 1.85 7.43 0.04
Network Site 4 CPM 5,046,563 3,843 $8,324 1,942 436 2.17 4.29 0.08
Geo targeted Site 5 CPC 394,019 12,932 $12,819 35 1,167 0.99 366.26 3.28
Network Site 6 CPC 5,546,358 51,281 $28,938 6,991 1,657 0.56 4.14 0.92
Travel Site 7 CPC n/a 10,575 $5,096 489 198 0.48 10.42 #VALUE!
Campaign 1 Travel Site 8 CPC 1,333,700 60,824 $35,004 4,932 1,693 0.58 7.10 4.56
Geo targeted Site 9 CPC n/a 156,020 $39,345 16,046 5,098 0.25 2.45 #VALUE!
Network Site 10 CPM 17,818,893 67,063 $35,364 456 1,462 0.53 77.55 0.38
Other Site 11 CPM 3,238,655 2,906 $16,562 5,080 1,206 5.70 3.26 0.09
Geo targeted Site 12 CPM 2,381,696 8,209 $24,519 7,359 1,447 2.99 3.33 0.34
Travel Site 13 CPV 566,961 30,293 $24,158 4,070 1,330 0.80 5.94 5.34
Travel Site 14 CPC 22,575,323 8,657 $18,180 3,081 892 2.10 5.90 0.04
Network Site 16 CPO 83,845,015 39,645 $8,736 1,747 23 0.22 5.00 0.05
Other Site 17 CPO 10,434 n/a $6,627 2,209 461 #VALUE! 3.00 #VALUE!
Grand Total 178,817,875 472,523 400,000 60,730 19,087 0.85 6.59 0.26
Week over Week
Newsletter Sign ups
Media Plan Week Impressions Clicks Total Cost Orders (Secondary Metric) CPC CPO CTR% Notes
Week 1 11,074,237 78,556 $44,574 8,839 2,971 1.76 5.04 0.71
Week 2 20,064,168 84,675 $46,945 9,190 2,742 1.80 5.11 0.42
Week 3 28,492,312 49,325 $33,774 7,063 1,813 1.46 4.78 0.17
Campaign 1 Week 4 29,941,773 33,828 $31,079 9,254 2,234 1.09 3.36 0.11
Week 5 33,073,019 67,026 $47,544 9,301 2,477 1.41 5.11 0.20
Week 6 26,864,744 81,999 $49,802 7,123 3,264 1.65 6.99 0.31
Week 7 29,307,622 77,114 $54,583 9,961 3,586 1.41 5.48 0.26
Grand Total 178,817,875 472,523 308,301 60,730 19,087 1.53 5.08 0.26
Cost Basis Legend
CPM--Cost Per 1000 Impressions
CPC--Cost Per Click
CPO--Cost Per Order (CPA)
CPV--Cost Per View
n/a-- data was not available due to measurement challenges
* Campaign is on Publishers count, as a result, the costs are estimates of actual spend.
** Orders reported are not de-duplicated (Estimated 23% of Orders maybe duplicates)
*** Orders reported does not include tickets sold (1.4 tickets AVG per Order)

2. CLICK THRU & CONVERSION RATE PERCENTAGE BY
WEEK
Week 7
Week 6
Week 5
CR% Newsletters
Week 4
CR% Orders
CTR %
Week 3
Week 2
Week 1
0.00 5.00 10.00 15.00 20.00 25.00 30.00
Travel
CR%
CTR % CR% Orders Newsletters
Week 1 0.71 11.25 3.78
Week 2 0.42 10.85 3.24
Week 3 0.17 14.32 3.68
Week 4 0.11 27.36 6.60
Week 5 0.20 13.88 3.70
Week 6 0.31 8.69 3.98
Week 7 0.26 12.92 4.65
Although many weeks appear to have a low CTR%,
they have very strong conversion rates for both the
primary metric of orders, as well as the secondary
measure of newsletters.

4. CPO & CPC BY PUBLISHER GENRE
Other
Network
CPO
Geo Targeted CPC
Travel
0.00
100.00
200.00
300.00
400.00
CPC CPO
Travel 3.36 5.67 Although the genre of geo
Geo targeted
Network
2.46
1.85
7.80
7.43
targeted has a lower CPC than
travel, overall the CPO in
Network 2.17 4.29
Geo targeted 0.99 366.26 general exceeds that of travel
Network 0.56 4.14
Travel 0.48 10.42 combined with network and
Travel
Geo targeted
0.58
0.25
7.10
2.45
other sites.
Network 0.53 77.55
Other 5.70 3.26
Geo targeted 2.99 3.33
Travel 0.80 5.94
Travel 2.10 5.90
Network 0.22 5.00
Other #VALUE! 3.00
CPC CPO
Travel 7.31 35.02
Geo Targeted 6.69 379.84

5. Network 5.32 98.41
Other #VALUE! 6.26

6. Performance by Publisher and
By Week
Aggregate Campaign
Newsletter Sign ups CR%
Media Plan Genre Publisher Publisher Cost Basis Impressions Clicks Total Cost Orders (Secondary Metric) CPC CPO CR% Orders Newsletters CTR% Notes
Travel Site 1 CPM 844,053 2,641 $8,863 1,564 401 3.36 5.67 59.22 15.18 0.31
Geo targeted Site 2 CPC 1,580,567 5,218 $12,837 1,645 452 2.46 7.80 31.53 8.66 0.33
Network Site 3 CPC 33,635,638 12,416 $22,929 3,084 1,164 1.85 7.43 24.84 9.38 0.04
Network Site 4 CPM 5,046,563 3,843 $8,324 1,942 436 2.17 4.29 50.53 11.35 0.08
Geo targeted Site 5 CPC 394,019 12,932 $12,819 35 1,167 0.99 366.26 0.27 9.02 3.28
Network Site 6 CPC 5,546,358 51,281 $28,938 6,991 1,657 0.56 4.14 13.63 3.23 0.92
Travel Site 7 CPC n/a 10,575 $5,096 489 198 0.48 10.42 4.62 1.87 #VALUE!
Campaign 1 Travel Site 8 CPC 1,333,700 60,824 $35,004 4,932 1,693 0.58 7.10 8.11 2.78 4.56
Geo targeted Site 9 CPC n/a 156,020 $39,345 16,046 5,098 0.25 2.45 10.28 3.27 #VALUE!
Network Site 10 CPM 17,818,893 67,063 $35,364 456 1,462 0.53 77.55 0.68 2.18 0.38
Other Site 11 CPM 3,238,655 2,906 $16,562 5,080 1,206 5.70 3.26 174.81 41.50 0.09
Geo targeted Site 12 CPM 2,381,696 8,209 $24,519 7,359 1,447 2.99 3.33 89.65 17.63 0.34
Travel Site 13 CPV 566,961 30,293 $24,158 4,070 1,330 0.80 5.94 13.44 4.39 5.34
Travel Site 14 CPC 22,575,323 8,657 $18,180 3,081 892 2.10 5.90 35.59 10.30 0.04
Network Site 16 CPO 83,845,015 39,645 $8,736 1,747 23 0.22 5.00 4.41 0.06 0.05
Other Site 17 CPO 10,434 n/a $6,627 2,209 461 #VALUE! 3.00 #VALUE! #VALUE! #VALUE!
Grand Total 178,817,875 472,523 400,000 60,730 19,087 0.85 6.59 12.85 4.04 0.26
Week over Week
Newsletter Sign ups CR%
Media Plan Week Impressions Clicks Total Cost Orders (Secondary Metric) CPC CPO CR% Orders Newsletters CTR% Notes
Week 1 11,074,237 78,556 $44,574 8,839 2,971 2 5 11.25 3.78 0.71
Week 2 20,064,168 84,675 $46,945 9,190 2,742 2 5 10.85 3.24 0.42
Week 3 28,492,312 49,325 $33,774 7,063 1,813 1 5 14.32 3.68 0.17
Invest more this week, low CPO & very high
Campaign 1 Week 4 29,941,773 33,828 $31,079 9,254 2,234 1 3 27.36 6.60 0.11 conversion rate percentage for orders.
Week 5 33,073,019 67,026 $47,544 9,301 2,477 1 5 13.88 3.70 0.20
Pull dollars from this week, high CPO and the
lowest percentage of conversions with those who
Week 6 26,864,744 81,999 $49,802 7,123 3,264 2 7 8.69 3.98 0.31 do click thru.
Week 7 29,307,622 77,114 $54,583 9,961 3,586 1 5 12.92 4.65 0.26
Grand Total 178,817,875 472,523 308,301 60,730 19,087 2 5 12.85 4.04 0.26
Cost Basis Legend
CPM--Cost Per 1000 Impressions
CPC--Cost Per Click
CPO--Cost Per Order (CPA)
CPV--Cost Per View
n/a-- data was not available due to measurement challenges
* Campaign is on Publishers count, as a result, the costs are estimates of actual spend.
** Orders reported are not de-duplicated (Estimated 23% of Orders maybe duplicates)
*** Orders reported does not include tickets sold (1.4 tickets AVG per Order)