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Integrating Social Media Into an Overall Marketing Strategy

Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing and advertising perspective. Join Jamie Gorski, Senior Vice President, Corporate Marketing with The Bozzuto Group and Erica Campbell Byrum Director of Social Media for Homes.com and ForRent.com as they examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components.

This presentation was given at Landlord WEBCON on May 8, 2014 in Toronto, Canada.

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Integrating Social Media Into an Overall Marketing Strategy

  1. Integrating Social Media Into an Overall Marketing Plan @EricaCampbell @HomesPro @AptsForRent
  2. THE STATE OF SOCIAL MEDIA
  3. Source: Facebook
  4. Source: Instagram
  5. Sources: Nielsen, Nirogram, Experian, and Emarketer
  6. Source: Twitter
  7. TWITTER PROFILE
  8. Source: YouTube
  9. Social Media + Content Marketing = Killer SEO
  10. Social in the Top 10: Google+ Facebook Shares Facebook Comments Facebook Likes Pinterest Tweets SOCIAL SIGNALS Source: Search Metrics
  11. SOCIAL SIGNALS Source: Search Metrics
  12. CREATIVE WAYS TO VISUALLY TELL YOUR STORY
  13. PINTEREST
  14. THE PIN CYCLE How a pin meets new people
  15. Sold within 6 days of being on Pinterest!!
  16. VERIFY YOUR WEBSITE
  17. ADD THE PIN IT BUTTON
  18. MEET THE TEAM Link back to your About Us page on your site
  19. SHOWCASE LISTINGS Add descriptions & hashtags
  20. GREEN LIVING People will jump behind a cause before they support a brand.
  21. CUSTOMER TESTIMONIALS
  22. LOCAL • Neighborhoods • Dining Guide • Shopping • Nightlife • Events • Schools • Local Businesses • Professional/Ho me Services
  23. • Seasonal Boards • Home Décor • Recipes • DIY Projects • Moving Tips • Small Spaces • Organization • Going Green • Gift Ideas • Pets APARTMENT LIFESTYLE TIPS
  24. MARKETING IDEAS
  25. SUITE STAGING IDEAS
  26. RENTALADVICE
  27. PLACE PINS Include a map, address, & phone number
  28. If you could have the room of your dreams, what would it be? How would it look? How would it feel? • 1 winner • 10 items selected to purchase for 10 lucky participants from their “Décor by Me” Pinterest Boards.
  29. PINTEREST TIPS Download the FREE Homes.com Pinterest White Paper bit.ly/HDCPinterestWhitePaper
  30. INSTAGRAM
  31. MOBILE PROFILE Company Name, Profile, URL Profile Pic Photos Followers & Following
  32. Source: Instagram
  33. FILTER OPTIONS
  34. FILTER OPTIONS BEFORE AFTER
  35. ADD RELEVANT HASHTAGS
  36. CROSS PROMOTE Increase follower growth by cross- promoting to other social accounts
  37. FLOOR PLANS & SPECIALS
  38. FEATURES & AMENITIES
  39. BRAND CULTURE
  40. BEHIND THE SCENES
  41. EVENTS & PERKS
  42. LIFESTYLE Emulate other Instagram users posting about your category
  43. LIFESTYLE People love food & animals
  44. HAPPY RESIDENTS
  45. SNEAK PEEK
  46. LOCAL Position yourself as the local expert
  47. CONTESTS Crowdsource content from employees & residents
  48. CROWDSOURCE ADS Repurpose consumer generated contest photos for Facebook Ads
  49. PHOTO EDITING APPS • Piktochart (Infographics) • PicMonkey (Text) • Picframe (Multiple photos) • Phonto (Text) • Flipagram (Photo videos) • Rhonna Designs (Text/Designs)
  50. INTEGRATION
  51. REPURPOSE CONTENT
  52. bitly.com/EricaCampbellByrum @EricaCampbell +EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum Erica Byrum Director of Social Media Homes.com & ForRent.com
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Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing and advertising perspective. Join Jamie Gorski, Senior Vice President, Corporate Marketing with The Bozzuto Group and Erica Campbell Byrum Director of Social Media for Homes.com and ForRent.com as they examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components. This presentation was given at Landlord WEBCON on May 8, 2014 in Toronto, Canada.

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