Social media accounts for twenty-seven percent of all time spent online, so to say that they are an effective marketing resource would be an understatement. Furthermore, pictures obtain far more interaction than posts with simple text. The combination of these two resources make Pinterest and Instagram valuable assets to multifamily professionals to connect with consumers. Erica Campbell Byrum, real estate social media expert, explains the best practices of using these social sites for growing your real estate business.
This presentation was given at the Apartment Internet Marketing Conference (#AIMConf) on May 5th by Erica Campbell Byrum, Director of Social Media for Homes.com & ForRent.com.
37. If you could have the room of
your dreams, what would it
be? How would it look? How
would it feel?
• 1 winner
• 10 items selected to
purchase for 10 lucky
participants from their
“Décor by Me” Pinterest
Boards.
38. PINTEREST TIPS
• Pinterest is for engaging & creating the ideal lifestyle
• Evoke ‘Pinspiration’with your pins
• Pin it & they will come
• Pin images with minimal text – unless it’s an intentional copy
heavy message (ex: ecards or quotes)
• Add the Pin It button to your site & blog
• Use the Top PinsAPI to showcase popular Pins right on your site
• Create pins around seasonal events & holidays to attract Pinners
looking for specific content
• Use words like: apartment, apartment in {city}, perfect space, for
the home, home décor
• Include hashtags for search
• Use analytics to track what’s popular
65. HOST AN INSTAMEET EVENT
• Go to meetup.com/Instagram & find an InstaMeet
meeting going on in your city or start your own
• Meet at a bar, park or at your property to network,
discuss your favorite filters & photo techniques
• Snap photos of your property through an
organized Photowalk
• Organize a photo scavenger hunt throughout the
city or property
79. INSTAGRAM TIPS
• Start sharing photos of floor plans & models
• Use filters & minimal text in images
• Add an Instagram button on website
• Take close-up shots of key features & amenities
• Increase follower growth by cross-promoting to other social
accounts
• Use collages cautiously – images should not be too small where
they are difficult to see
• Crowdsource photos through contests
• Use Iconosquare to track metrics
• Use hashtags in comments – #YourBrand#Apartments#Apartment
#ApartmentDecor#Home