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@EricaCampbell
@HomesDotCom
bit.ly/ECBBio
OF PINTEREST
INSTAGRAM
&
ERICA CAMPBELL BYRUM
Director of Social Media for Homes.com
Recently named Social Media MVP by PRNews
THE POWER
The Power of Pinterest & Instagram for Real Estate
The Power of Pinterest & Instagram for Real Estate
Not just #selfies & recipes!
VISUAL CONTENT
WHY IS VISUAL
CONTENT IMPORTANT?
90%OF INFORMATION
TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS ARE
PROCESSED 60,000XFASTER IN
THE BRAIN THAN TEXT.
Sources: 3M Corporation and Zabisco
40%OF PEOPLE
WILL RESPOND BETTER TO
VISUAL INFORMATION THAN
PLAIN TEXT.
Source: Zabisco
POSTS WITH
ATTRACT 3X MORE
INBOUND LINKS THAN PLAIN TEXT POSTS.
Source: SEOmoz
VIDEOS
VISUAL CONTENT IS
SOCIAL-MEDIA-READY.
IT’S EASILY SHARABLE AND
EASILY PALATABLE.
Source: Wishpond.com
VISUAL STORIES HELP PEOPLE
IDENTIFY WITH YOUR
ORGANIZATION.
The Power of Pinterest & Instagram for Real Estate
A FAST, BEAUTIFUL AND FUN
WAY TO SHARE YOUR LIFE
WITH FRIENDS & FAMILY.
The Power of Pinterest & Instagram for Real Estate
The Power of Pinterest & Instagram for Real Estate
PHOTOS
PROFILE PIC
COMPANY NAME,
PROFILE, URL
MOBILE PROFILE
FOLLOWERS AND
FOLLOWING
The Power of Pinterest & Instagram for Real Estate
Source: Instagram
FILTER OPTIONS
FILTER OPTIONS
BEFORE AFTER
TAKE VIDEOS
INSTAGRAM PHOTO
VIDEO IDEAS&
10
1. MEET THE TEAM
EMPLOYEES WILL ENJOY THE RECOGNITION
AND INSTAGRAM FOLLOWERS
WILL GET A CHANCE TO SEE THE PEOPLE BEHIND THE BRAND.
INCREASE FOLLOWER GROWTH BY
CROSS-PROMOTING
TO OTHER SOCIAL ACCOUNTS.
2. PROMOTE CULTURE
Announce new hires, profile your staff and even promote your organization
as a trendy, fun place to work.
The Power of Pinterest & Instagram for Real Estate
The Power of Pinterest & Instagram for Real Estate
The Power of Pinterest & Instagram for Real Estate
3. LISTINGS
The Power of Pinterest & Instagram for Real Estate
4. OPEN HOUSE
The Power of Pinterest & Instagram for Real Estate
5. STAGING
6. SOLD HOMES
7. CLOSING/HAPPY CLIENTS
Showcase your customers and other
fun things you are doing to make their
experience more enjoyable.
PROOF
SOCIAL
8. BEHIND THE SCENES
Give all of your followers an exclusive backstage pass!
9. SNEAK PEEK
10. LOCAL
Position yourself as
the local expert.
Instagram is great for making a standard scenery shot look much more
appealing. Intensify the color with filters to turn an average sunset into
something spectacular.
Source: Raj Qsar
Source: Raj Qsar
TACTICS
ADVANCED
INSTAGRAM
The Power of Pinterest & Instagram for Real Estate
1,161
}
RUN A CONTEST
Crowdsource content
from employees
and clients.
DESUMMER
FUN
CONTESTSARE THE GIFT THAT
KEEPS ON
GIVING
CROWDSOURCED ADS
ARTWORK.FM
Source: Nick Cicero, Expion
HOST AN INSTAMEET EVENT
ICONOSQUARE
INSTAGRAM TIPS
• Start sharing photos of your listings
• Add a filter that complements the home
• Take close-up shots of key features
• Use hashtags in your comments
#RealEstate #ShortSale #Foreclosure
#ReducedPrice #LuxuryRealEstate
The Power of Pinterest & Instagram for Real Estate
The Power of Pinterest & Instagram for Real Estate
Sources: Nielsen, Nirogram, Experian, and Emarketer
The Power of Pinterest & Instagram for Real Estate
THE PIN CYCLE
How a pin meets new people
6 DAYSIN ESCROW After ON THE MARKET
PINTEREST
BOARD IDEAS
10
1. MEET THE TEAM
Share a little about each
employee in the caption and
link back to About Us page.
2. LISTINGS
Add descriptions, hashtags and pricing.
3. OPEN HOUSE
4. CUSTOMER REVIEWS
5. LIFESTYLE CONTENT
• Seasonal Boards
• Home Décor
- Small Spaces
- Closets
- Kitchens
- Wine Cellars
- Organization
• Recipes
• Moving Tips
• Hobbies
- Fashion/Style
- Luxury Cars
- Sports
• Landscaping
• Crafts/DIY Projects
6. LOCAL
• Neighborhoods
• Dining Guide
• Shopping
• Schools
• Local Businesses
• Professional/Home Services
• Nightlife
• Events
• Entertainment
7. STAGING
8. VIDEO
• Home Tours
• Neighborhood Tours
• Home Inspections
• Decor for Small Spaces
• Client Reviews
• Recruiting
9. EXPERT ADVICE
PUBLISHERS WHO USE
GROW IN TRAFFIC AN AVERAGE OF
MORE THAN THOSE WHO DON’T.
Source: AnsonAlex
INFOGRAPHICS
12%
10. MARKETING IDEAS
TACTICS
ADVANCED
PINTEREST
GET VERIFIED ON PINTEREST
Track how many people are Pinning from your
website, seeing your Pins, and clicking your content.
PINTEREST ANALYTICS
The Power of Pinterest & Instagram for Real Estate
ADD THE PIN IT BUTTON
Include a map, address and phone number.
PLACE PINS
GUIDED SEARCH
UPGRADE YOUR PAST POSTS
Add call-to-actions
in blog post photos.
BEFORE
AFTER
PINTEREST TIPS
• Remember, Pinterest is for engaging and
creating the ideal lifestyle
• Evoke ‘Pinspiration’ with your pins
• Pin it, and they will come
• Use words like: dream homes, perfect space,
ideal kitchen, luxury real estate
• Include hashtags for search
TAKEAWAYS
FREE & LOW COST
EDITING &
DESIGN TOOLS
SECURE CUSTOM URLS
Vanity URLs make URLs more memorable,
making it easier to find you.
ADD BUTTONS TO YOUR SITE
Adding the social media
badges to your website
encourages visitors to
follow you.
Add the Share, ‘Like’,
Tweet and +1 buttons
to encourage visitors to
share.
CROSS-PROMOTE
Cross-promote in both online and
offline communications to increase
audience.
The Power of Pinterest & Instagram for Real Estate
The Power of Pinterest & Instagram for Real Estate
TAKEAWAYS
We are all now media companies and
need to think like journalists
We need to dedicate resources to
creating visuals and collecting stories
We need to know each channel and
what works best
Visuals with stories that elicit calls to
action works best
1.
2.
3.
4.
• Set up on 6 social channels
• 3 Facebook apps plus branding
• 1 post per day across 3 social channels
• Social reporting and support
• Verification for local directories
• Reputation management dashboard with reporting/alerts
The Power of Pinterest & Instagram for Real Estate

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