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Architectures for
 participation
          t
         s
        u
       r
      T
Trust comes in
 many flavors
The internet as a
   medium
We exist in the
 medium
Architectures of
   ourselves
Why do we need
    trust?
Trust is a balance
between knowledge
   and ignorance
Trust is a reducer of
 social complexity
Calculus-based trust

Identification-based
        trust
Expressions

Explicit    Implicit
Rely on the user
 or the system?
Does
everything
for
you
Does Everything
              Does
           nothing
                for
               you
“Rely on the users…”
Ambiguity by
Architecture
Babe, I got to go,
 my cash card is
  running low…
“Limitations as
 Limitations”
“Limitations as
   enablers”
Limitations as social
     resources
They take the blame
It’s not about the
  “share” button
It’s not about the
“rate this” button
It’s about being
     sensitive
Different trust forms
Different ways of
influencing trust
Different trusting
    behaviors
Different trust forms
    are good for
  different things
But they all have one
 thing in common
They reduce social
  complexity
They enable
participation
Architecting for
    trust…
…is architecting for
  participation.
Alexander Ljung
  alex@trustmojo.com

      Eric Wahlforss
   eric@trustmojo.com

     trustmojo.com



strategyandinteraction.com

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Trustmojo: Architectures For Trust