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Profiles, Trust and Human Behavior
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Profiles, Trust and Human Behavior
1.
Alexander Ljung
Eric Wahlforss alex@trustmojo.com eric@trustmojo.com
2.
People, Profiles
& Trust
3.
How is human
changing?
4.
5.
6.
7.
8.
9.
Trust
10.
Trust comes in
many flavors
11.
Why do we
need trust?
12.
Photo: Angus Dunican
/ mccloud
13.
14.
Trust is a
balance between knowledge and ignorance
15.
Photo: Altus /
/ltus
16.
Trust is a
reducer of social complexity
17.
Calculus-based trust Identification-based
trust
18.
Establishing
trust
19.
Expressions
20.
Expressions Explicit
21.
Expressions Explicit
Implicit
22.
23.
Does everything for you
24.
Does Everything
25.
Does Everything
Does nothing for you
26.
Reading profiles
27.
28.
29.
30.
31.
32.
33.
Maintaining
trust
34.
Ambiguity by Architecture
35.
36.
Babe, I got
to go, my cash card is running low…
37.
“Limitations as Limitations”
38.
“Limitations as Limitations” “Limitations
as enablers”
39.
Limitations as social resources
40.
They take the
blame…
41.
…and help us maintain
our relationships
42.
Performativity
43.
44.
C=SN(d)-Le-rt N(d-σ√t)
45.
46.
“Engine, not camera”
47.
48.
49.
Not only me
performing representations...
50.
…representations performing me
51.
Can they change how
we think of trust?
52.
53.
54.
What does this
mean for designers?
55.
It’s not about
the “share” button
56.
It’s not about
the “rate this” button
57.
It’s about being
sensitive
58.
59.
60.
Different trust forms
61.
Different ways of influencing
trust
62.
Profiles are performative
63.
Different trusting
behaviors
64.
Different trust forms
are good for different things
65.
But they all
have one thing in common
66.
They reduce social
complexity
67.
They enable participation &
collaboration
68.
Getting the architecture right is
hard
69.
Being sensitive is
key
70.
We are at
the beginning
71.
Alexander Ljung
alex@trustmojo.com Eric Wahlforss eric@trustmojo.com Strategy Trustmojo is a project by & Interaction
72.
trustmojo.com/book
73.
trustmojo.com/book
74.
Strategy & Interaction
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