If you've got a free trial of your product and aren't using email nurturing then you're missing a huge opportunity to convert those users into paid customers. I'll share some of the marketing automation tools I've used, the structure of a successful campaign, and how to measure and increase conversion rates and product usage.
13. Free Trial Signup
Welcome Email variations based on usage
{
v1 - using A, not added B, C or D
purchased not purchased
v2 - using A, added B or C
v3 - using A, added D
Day 3 Email v4 - not using A
v5 - not using A, but added D
purchased not purchased
Day 14 Review personalized account review
purchased not purchased
prompt for purchase or
Day 28 Expiration sales assistance
purchased not purchased
survey &
feedback
Remove from Flow Day 33 Closed/Lost
14.
15. 21% trial to close
rate
18% increase in product usage