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Introduction to Gamification (Whitepaper)
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Jesse Schell<br />Chief Executive Officer Gamification: How Effective Is It?

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Jesse SchellChief Executive Officer and Creative Director of Schell GamesSebastian DeterdingGamification guru and PhD researcherMichael WuPrincipal Scientist of Analytics at Lithium Technologies Danny DayCEO of QCF Design (IGF award-winning developers of Desktop Dungeons)Kevin Spier andDan Maier of Bunchball gamification serviceBo NielsenAssociate Director, TNSJon PulestonSenior Director of GMI InteractiveFrancesco D’OrazioResearch Director and Head of Social Media of Face GroupPhil GromanHead of Innovations for AfroesRolfe SwintonDirector of Lumi MobileInterviewees

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Jesse SchellChief Executive Officer and Creative Director of Schell GamesSebastian DeterdingGamification guru and PhD researcherMichael WuPrincipal Scientist of Analytics at Lithium Technologies Danny DayCEO of QCF Design (IGF award-winning developers of Desktop Dungeons)Kevin Spier andDan Maier of Bunchball gamification serviceBo NielsenAssociate Director, TNSJon PulestonSenior Director of GMI InteractiveFrancesco D’OrazioResearch Director and Head of Social Media of Face GroupPhil GromanHead of Innovations for AfroesRolfe SwintonDirector of Lumi MobileInterviewees

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