1. THE FOUR KNIGHTS
E X P LO R E
BECOMING A KNIGHT
72% of marketers dub branded content most effective,
yet content shortages disarm 40% of marketing experts
enlist the four knights
of content marketing in your brand strategy!
According to LinkedIn technology marketing community,
content that makes an impact will be characterized by the following...
THE CODE OF CONTENT MARKETING
PRESENTATIONS
BLOG POSTS EMAIL
Becoming a knight involves far more than amateur sword-flinging
and smile-flashing. To secure knighthood, a majority of marketers adhere to...
take your brand from page to squire to knight
creation curation syndication
relevancy narrative incident
Email loyalists are
3x more likely
to root in your brands favor on social outlets
A steadfast devotion to blogging
increases opportunities for enhancing
roi by 13-fold
93%of
marketers
compete in the social
media arena
Facebook Twitter LinkedIn
53%of
bloggers
post at least
once per week
4.3billion
accounts will
exist by the end of 2016
82%of
companies
creating email
content through email
marketing technology
9xas
many leads
for longer articles
versus shorter posts
72%of
marketers
display a presentation
as the first move in the
brand tournament
75%of
content
crusaders
stand by their
investment in events
66%of
webinars
stand by their
investment in events
http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/
http://www.cmo.com/features/articles/2015/7/22/15-mind-blowing-stats-about-content-marketing.html
http://www.marketingprofs.com/charts/2015/27524/how-b2b-tech-companies-market-products
https://www.orbitmedia.com/blog/blogger-research/
http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner
http://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf
https://www.orbitmedia.com/blog/blogger-research/
https://contently.com/strategist/2015/04/07/25-stats-content-marketers-need-to-know-v2/
http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf
http://ascend2.com/home/wp-content/uploads/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf
http://www.business2community.com/content-marketing/22-tantalizing-content-marketing-stats-facts-01476623#KZtv0kdXd45t5B34.97
Longer battles are better, since content with
3,000-10,000 words
is shared most frequently
THE Go-TO MELEE TOOLS:
SOCIAL MEDIA
S O U R C E S
SERVING YOUR BRAND
VISIT US AT ETHOS3.COM
A L L M A R C H TO G E T H E R
So that they may serve valuable, durable,
and memorable content to the audience
UNDER ONE