SlideShare une entreprise Scribd logo
1  sur  1
Télécharger pour lire hors ligne
THE FOUR KNIGHTS
E X P LO R E
BECOMING A KNIGHT
72% of marketers dub branded content most effective,
yet content shortages disarm 40% of marketing experts
enlist the four knights
of content marketing in your brand strategy!
According to LinkedIn technology marketing community,
content that makes an impact will be characterized by the following...
THE CODE OF CONTENT MARKETING
PRESENTATIONS
BLOG POSTS EMAIL
Becoming a knight involves far more than amateur sword-flinging
and smile-flashing. To secure knighthood, a majority of marketers adhere to...
take your brand from page to squire to knight
creation curation syndication
relevancy narrative incident
Email loyalists are
3x more likely
to root in your brands favor on social outlets
A steadfast devotion to blogging
increases opportunities for enhancing
roi by 13-fold
93%of
marketers
compete in the social
media arena
Facebook Twitter LinkedIn
53%of
bloggers
post at least
once per week
4.3billion
accounts will
exist by the end of 2016
82%of
companies
creating email
content through email
marketing technology
9xas
many leads
for longer articles
versus shorter posts
72%of
marketers
display a presentation
as the first move in the
brand tournament
75%of
content
crusaders
stand by their
investment in events
66%of
webinars
stand by their
investment in events
http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/
http://www.cmo.com/features/articles/2015/7/22/15-mind-blowing-stats-about-content-marketing.html
http://www.marketingprofs.com/charts/2015/27524/how-b2b-tech-companies-market-products
https://www.orbitmedia.com/blog/blogger-research/
http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner
http://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf
https://www.orbitmedia.com/blog/blogger-research/
https://contently.com/strategist/2015/04/07/25-stats-content-marketers-need-to-know-v2/
http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf
http://ascend2.com/home/wp-content/uploads/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf
http://www.business2community.com/content-marketing/22-tantalizing-content-marketing-stats-facts-01476623#KZtv0kdXd45t5B34.97
Longer battles are better, since content with
3,000-10,000 words
is shared most frequently
THE Go-TO MELEE TOOLS:
SOCIAL MEDIA
S O U R C E S
SERVING YOUR BRAND
VISIT US AT ETHOS3.COM
A L L M A R C H TO G E T H E R
So that they may serve valuable, durable,
and memorable content to the audience
UNDER ONE

Contenu connexe

Tendances

Succeed in 2016 with LinkedIn: Rethink Marketing
Succeed in 2016 with LinkedIn: Rethink MarketingSucceed in 2016 with LinkedIn: Rethink Marketing
Succeed in 2016 with LinkedIn: Rethink MarketingLinkedIn
 
LinkedIn & Content Marketing | Practical Strategies from Oneupweb
LinkedIn & Content Marketing | Practical Strategies from OneupwebLinkedIn & Content Marketing | Practical Strategies from Oneupweb
LinkedIn & Content Marketing | Practical Strategies from OneupwebOneupweb
 
Live Webinar: Crash Course to Lead Nurturing
Live Webinar: Crash Course to Lead Nurturing Live Webinar: Crash Course to Lead Nurturing
Live Webinar: Crash Course to Lead Nurturing LinkedIn
 
Infographic: Motivating LinkedIn Members to Engage with Your Content
Infographic: Motivating LinkedIn Members to Engage with Your ContentInfographic: Motivating LinkedIn Members to Engage with Your Content
Infographic: Motivating LinkedIn Members to Engage with Your ContentLinkedIn
 
Live Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLive Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
 
The Top 10 Sales Conferences of 2016
The Top 10 Sales Conferences of 2016The Top 10 Sales Conferences of 2016
The Top 10 Sales Conferences of 2016Peak Sales Recruiting
 
How to Bridge The Trust Divide [Infographic]
How to Bridge The Trust Divide [Infographic]How to Bridge The Trust Divide [Infographic]
How to Bridge The Trust Divide [Infographic]LinkedIn
 
Content and Distribution: The Hub of Your Online Efforts
Content and Distribution: The Hub of Your Online EffortsContent and Distribution: The Hub of Your Online Efforts
Content and Distribution: The Hub of Your Online EffortsWill Davis
 
Live Webinar: Getting Started wit Display On and Off LinkedIn
Live Webinar: Getting Started wit Display On and Off LinkedInLive Webinar: Getting Started wit Display On and Off LinkedIn
Live Webinar: Getting Started wit Display On and Off LinkedInLinkedIn
 
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...LinkedIn
 
LinkedIn Social Selling Breakfast - Mountain View
LinkedIn Social Selling Breakfast - Mountain ViewLinkedIn Social Selling Breakfast - Mountain View
LinkedIn Social Selling Breakfast - Mountain ViewLinkedIn Sales Solutions
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWill Davis
 
LinkedIn Financial Services Webinar Part 2 - 6-19-12
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn Financial Services Webinar Part 2 - 6-19-12
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
 
Mix LinkedIn and Content Marketing to Influence Buying Decisions
Mix LinkedIn and Content Marketing to Influence Buying DecisionsMix LinkedIn and Content Marketing to Influence Buying Decisions
Mix LinkedIn and Content Marketing to Influence Buying DecisionsOnline Marketing Institute
 
Rethinking Your Business Development Strategy with LinkedIn
Rethinking Your Business Development Strategy with LinkedIn Rethinking Your Business Development Strategy with LinkedIn
Rethinking Your Business Development Strategy with LinkedIn Judy Tian
 
A New Approach to Customer Relationship Development Using LinkedIn
A New Approach to Customer Relationship Development Using LinkedInA New Approach to Customer Relationship Development Using LinkedIn
A New Approach to Customer Relationship Development Using LinkedInGetLinkedinHelp.com
 
How Tech Professionals Engage with Content
How Tech Professionals Engage with ContentHow Tech Professionals Engage with Content
How Tech Professionals Engage with ContentLinkedIn
 
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedInBernie Borges
 

Tendances (20)

Succeed in 2016 with LinkedIn: Rethink Marketing
Succeed in 2016 with LinkedIn: Rethink MarketingSucceed in 2016 with LinkedIn: Rethink Marketing
Succeed in 2016 with LinkedIn: Rethink Marketing
 
LinkedIn & Content Marketing | Practical Strategies from Oneupweb
LinkedIn & Content Marketing | Practical Strategies from OneupwebLinkedIn & Content Marketing | Practical Strategies from Oneupweb
LinkedIn & Content Marketing | Practical Strategies from Oneupweb
 
Live Webinar: Crash Course to Lead Nurturing
Live Webinar: Crash Course to Lead Nurturing Live Webinar: Crash Course to Lead Nurturing
Live Webinar: Crash Course to Lead Nurturing
 
Linkedin 2016
Linkedin 2016Linkedin 2016
Linkedin 2016
 
Infographic: Motivating LinkedIn Members to Engage with Your Content
Infographic: Motivating LinkedIn Members to Engage with Your ContentInfographic: Motivating LinkedIn Members to Engage with Your Content
Infographic: Motivating LinkedIn Members to Engage with Your Content
 
Live Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLive Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedIn
 
Connecting with Content
Connecting with ContentConnecting with Content
Connecting with Content
 
The Top 10 Sales Conferences of 2016
The Top 10 Sales Conferences of 2016The Top 10 Sales Conferences of 2016
The Top 10 Sales Conferences of 2016
 
How to Bridge The Trust Divide [Infographic]
How to Bridge The Trust Divide [Infographic]How to Bridge The Trust Divide [Infographic]
How to Bridge The Trust Divide [Infographic]
 
Content and Distribution: The Hub of Your Online Efforts
Content and Distribution: The Hub of Your Online EffortsContent and Distribution: The Hub of Your Online Efforts
Content and Distribution: The Hub of Your Online Efforts
 
Live Webinar: Getting Started wit Display On and Off LinkedIn
Live Webinar: Getting Started wit Display On and Off LinkedInLive Webinar: Getting Started wit Display On and Off LinkedIn
Live Webinar: Getting Started wit Display On and Off LinkedIn
 
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...
 
LinkedIn Social Selling Breakfast - Mountain View
LinkedIn Social Selling Breakfast - Mountain ViewLinkedIn Social Selling Breakfast - Mountain View
LinkedIn Social Selling Breakfast - Mountain View
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media Efforts
 
LinkedIn Financial Services Webinar Part 2 - 6-19-12
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn Financial Services Webinar Part 2 - 6-19-12
LinkedIn Financial Services Webinar Part 2 - 6-19-12
 
Mix LinkedIn and Content Marketing to Influence Buying Decisions
Mix LinkedIn and Content Marketing to Influence Buying DecisionsMix LinkedIn and Content Marketing to Influence Buying Decisions
Mix LinkedIn and Content Marketing to Influence Buying Decisions
 
Rethinking Your Business Development Strategy with LinkedIn
Rethinking Your Business Development Strategy with LinkedIn Rethinking Your Business Development Strategy with LinkedIn
Rethinking Your Business Development Strategy with LinkedIn
 
A New Approach to Customer Relationship Development Using LinkedIn
A New Approach to Customer Relationship Development Using LinkedInA New Approach to Customer Relationship Development Using LinkedIn
A New Approach to Customer Relationship Development Using LinkedIn
 
How Tech Professionals Engage with Content
How Tech Professionals Engage with ContentHow Tech Professionals Engage with Content
How Tech Professionals Engage with Content
 
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
4 Ways to Use Content Marketing to Influence Buying Decisions on LinkedIn
 

En vedette

Straffe madammen lunch januari 2015
Straffe madammen lunch januari 2015Straffe madammen lunch januari 2015
Straffe madammen lunch januari 2015Elke Jeurissen
 
Hapa Japan Festival 2013 Flyer
Hapa Japan Festival 2013 FlyerHapa Japan Festival 2013 Flyer
Hapa Japan Festival 2013 FlyerJayme Kiko
 
Revista Fundación Carlos Sanz
Revista Fundación Carlos SanzRevista Fundación Carlos Sanz
Revista Fundación Carlos SanzIlex Abogados
 
Some thoughts about the gaps across languages and domains through the experi...
Some thoughts about the gaps across languages and domains through the experi...Some thoughts about the gaps across languages and domains through the experi...
Some thoughts about the gaps across languages and domains through the experi...National Institute of Informatics (NII)
 
Puzzle ITC Talk @Docker CH meetup CI CD_with_Openshift_0.2
Puzzle ITC Talk @Docker CH meetup CI CD_with_Openshift_0.2Puzzle ITC Talk @Docker CH meetup CI CD_with_Openshift_0.2
Puzzle ITC Talk @Docker CH meetup CI CD_with_Openshift_0.2Amrita Prasad
 
Marketing na Internet
Marketing na InternetMarketing na Internet
Marketing na Internetrenatofrigo
 
Mitos y errores en las relaciones de pareja
Mitos y errores en las relaciones de parejaMitos y errores en las relaciones de pareja
Mitos y errores en las relaciones de parejaAdmingac
 
Roteiro de estudo de caso simulação do processo de compras
Roteiro de estudo de caso simulação do processo de comprasRoteiro de estudo de caso simulação do processo de compras
Roteiro de estudo de caso simulação do processo de comprasAntonio Marcos Montai Messias
 
Problemas de aprendizaje
Problemas de aprendizajeProblemas de aprendizaje
Problemas de aprendizajeLISS
 
Seo proposal for tensator group
Seo proposal for tensator groupSeo proposal for tensator group
Seo proposal for tensator groupParixit Dwivedi
 
Aplicación de los estudios de Métodos y Tiempos
Aplicación de los estudios de Métodos y TiemposAplicación de los estudios de Métodos y Tiempos
Aplicación de los estudios de Métodos y TiemposZadecon
 
Conferencia: Como montar tu primera tienda online
Conferencia: Como montar tu primera tienda onlineConferencia: Como montar tu primera tienda online
Conferencia: Como montar tu primera tienda onlineDario Schilman
 

En vedette (20)

Straffe madammen lunch januari 2015
Straffe madammen lunch januari 2015Straffe madammen lunch januari 2015
Straffe madammen lunch januari 2015
 
Hapa Japan Festival 2013 Flyer
Hapa Japan Festival 2013 FlyerHapa Japan Festival 2013 Flyer
Hapa Japan Festival 2013 Flyer
 
Revista Fundación Carlos Sanz
Revista Fundación Carlos SanzRevista Fundación Carlos Sanz
Revista Fundación Carlos Sanz
 
Some thoughts about the gaps across languages and domains through the experi...
Some thoughts about the gaps across languages and domains through the experi...Some thoughts about the gaps across languages and domains through the experi...
Some thoughts about the gaps across languages and domains through the experi...
 
Youtube marketing jokes
Youtube marketing jokesYoutube marketing jokes
Youtube marketing jokes
 
Gestão atuarial compilado
Gestão atuarial   compiladoGestão atuarial   compilado
Gestão atuarial compilado
 
corripio
corripio corripio
corripio
 
Puzzle ITC Talk @Docker CH meetup CI CD_with_Openshift_0.2
Puzzle ITC Talk @Docker CH meetup CI CD_with_Openshift_0.2Puzzle ITC Talk @Docker CH meetup CI CD_with_Openshift_0.2
Puzzle ITC Talk @Docker CH meetup CI CD_with_Openshift_0.2
 
Sigmund freud obras completas - lopez ballesteros
Sigmund freud   obras completas - lopez ballesterosSigmund freud   obras completas - lopez ballesteros
Sigmund freud obras completas - lopez ballesteros
 
Manual dqp
Manual dqpManual dqp
Manual dqp
 
Augmenter la satisfaction de l'utilisateur
Augmenter la satisfaction de l'utilisateurAugmenter la satisfaction de l'utilisateur
Augmenter la satisfaction de l'utilisateur
 
Estrategia nal. obesidad 1
Estrategia nal. obesidad 1Estrategia nal. obesidad 1
Estrategia nal. obesidad 1
 
Marketing na Internet
Marketing na InternetMarketing na Internet
Marketing na Internet
 
Mitos y errores en las relaciones de pareja
Mitos y errores en las relaciones de parejaMitos y errores en las relaciones de pareja
Mitos y errores en las relaciones de pareja
 
Roteiro de estudo de caso simulação do processo de compras
Roteiro de estudo de caso simulação do processo de comprasRoteiro de estudo de caso simulação do processo de compras
Roteiro de estudo de caso simulação do processo de compras
 
Problemas de aprendizaje
Problemas de aprendizajeProblemas de aprendizaje
Problemas de aprendizaje
 
Seo proposal for tensator group
Seo proposal for tensator groupSeo proposal for tensator group
Seo proposal for tensator group
 
Aplicación de los estudios de Métodos y Tiempos
Aplicación de los estudios de Métodos y TiemposAplicación de los estudios de Métodos y Tiempos
Aplicación de los estudios de Métodos y Tiempos
 
Conferencia: Como montar tu primera tienda online
Conferencia: Como montar tu primera tienda onlineConferencia: Como montar tu primera tienda online
Conferencia: Como montar tu primera tienda online
 
Mai2010 einladung doktorandenkolloquium
Mai2010 einladung doktorandenkolloquiumMai2010 einladung doktorandenkolloquium
Mai2010 einladung doktorandenkolloquium
 

Similaire à The 4 Knights of Content Marketing

Power of content internetsummit 2014
Power of content  internetsummit 2014Power of content  internetsummit 2014
Power of content internetsummit 2014Benjamin Barbrey
 
LinkedIn Insights: How to Build a Strong Employer Brand
LinkedIn Insights: How to Build a Strong Employer BrandLinkedIn Insights: How to Build a Strong Employer Brand
LinkedIn Insights: How to Build a Strong Employer BrandThe HR Observer
 
Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"Siobhan Ward
 
Kanika Tiwari 218
Kanika Tiwari 218Kanika Tiwari 218
Kanika Tiwari 218SIMC
 
100 sales and marketing stats that will blow your mind
100 sales and marketing stats that will blow your mind100 sales and marketing stats that will blow your mind
100 sales and marketing stats that will blow your mindMatt O'Connor
 
Social Selling through LinkedIn
Social Selling through LinkedInSocial Selling through LinkedIn
Social Selling through LinkedInNicola Ray
 
3 Ways Content Marketing Can Help Close Franchise Deals Faster
3 Ways Content Marketing Can Help Close Franchise Deals Faster3 Ways Content Marketing Can Help Close Franchise Deals Faster
3 Ways Content Marketing Can Help Close Franchise Deals FasterFishmanPR
 
The School Rific Presentation
The School Rific PresentationThe School Rific Presentation
The School Rific PresentationBhushan Jain
 
The Whys and Hows of Content Marketing
The Whys and Hows of Content MarketingThe Whys and Hows of Content Marketing
The Whys and Hows of Content MarketingNexiilabs
 
LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015
LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015
LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015Right Service
 
LinkedIn Professional Content Consumption Report 2014 - UK
LinkedIn Professional Content Consumption Report 2014 - UKLinkedIn Professional Content Consumption Report 2014 - UK
LinkedIn Professional Content Consumption Report 2014 - UKLinkedIn Europe
 
Social media marketing world-2014
Social media marketing world-2014Social media marketing world-2014
Social media marketing world-2014Maree Naroba
 
Lp5 Social Media Marketing
Lp5 Social Media MarketingLp5 Social Media Marketing
Lp5 Social Media Marketingkarastarling2005
 
Social Selling for Inside Sales Teams
Social Selling for Inside Sales TeamsSocial Selling for Inside Sales Teams
Social Selling for Inside Sales TeamsMeddle
 
Why B2B Marketers Net Undeniable Results on LinkedIn
Why B2B Marketers Net Undeniable Results on LinkedInWhy B2B Marketers Net Undeniable Results on LinkedIn
Why B2B Marketers Net Undeniable Results on LinkedInBlack Marketing
 
Content Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInContent Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
 

Similaire à The 4 Knights of Content Marketing (20)

Power of content internetsummit 2014
Power of content  internetsummit 2014Power of content  internetsummit 2014
Power of content internetsummit 2014
 
LinkedIn Insights: How to Build a Strong Employer Brand
LinkedIn Insights: How to Build a Strong Employer BrandLinkedIn Insights: How to Build a Strong Employer Brand
LinkedIn Insights: How to Build a Strong Employer Brand
 
Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
 
Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
 
Leveraging LinkedIn for Business Development
Leveraging LinkedIn for Business DevelopmentLeveraging LinkedIn for Business Development
Leveraging LinkedIn for Business Development
 
Kanika Tiwari 218
Kanika Tiwari 218Kanika Tiwari 218
Kanika Tiwari 218
 
Augmenting Content Personalization to Marketing Channelization - Bharat Gawra...
Augmenting Content Personalization to Marketing Channelization - Bharat Gawra...Augmenting Content Personalization to Marketing Channelization - Bharat Gawra...
Augmenting Content Personalization to Marketing Channelization - Bharat Gawra...
 
100 sales and marketing stats that will blow your mind
100 sales and marketing stats that will blow your mind100 sales and marketing stats that will blow your mind
100 sales and marketing stats that will blow your mind
 
Social Selling through LinkedIn
Social Selling through LinkedInSocial Selling through LinkedIn
Social Selling through LinkedIn
 
3 Ways Content Marketing Can Help Close Franchise Deals Faster
3 Ways Content Marketing Can Help Close Franchise Deals Faster3 Ways Content Marketing Can Help Close Franchise Deals Faster
3 Ways Content Marketing Can Help Close Franchise Deals Faster
 
B2 b content marketing
B2 b content marketingB2 b content marketing
B2 b content marketing
 
The School Rific Presentation
The School Rific PresentationThe School Rific Presentation
The School Rific Presentation
 
The Whys and Hows of Content Marketing
The Whys and Hows of Content MarketingThe Whys and Hows of Content Marketing
The Whys and Hows of Content Marketing
 
LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015
LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015
LinkedIn Presentation at the Middle East Social Media Festival #MESMF2015
 
LinkedIn Professional Content Consumption Report 2014 - UK
LinkedIn Professional Content Consumption Report 2014 - UKLinkedIn Professional Content Consumption Report 2014 - UK
LinkedIn Professional Content Consumption Report 2014 - UK
 
Social media marketing world-2014
Social media marketing world-2014Social media marketing world-2014
Social media marketing world-2014
 
Lp5 Social Media Marketing
Lp5 Social Media MarketingLp5 Social Media Marketing
Lp5 Social Media Marketing
 
Social Selling for Inside Sales Teams
Social Selling for Inside Sales TeamsSocial Selling for Inside Sales Teams
Social Selling for Inside Sales Teams
 
Why B2B Marketers Net Undeniable Results on LinkedIn
Why B2B Marketers Net Undeniable Results on LinkedInWhy B2B Marketers Net Undeniable Results on LinkedIn
Why B2B Marketers Net Undeniable Results on LinkedIn
 
Content Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInContent Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedIn
 

Plus de Ethos3

Are you a conversational speaker? Take the quiz!
Are you a conversational speaker? Take the quiz!Are you a conversational speaker? Take the quiz!
Are you a conversational speaker? Take the quiz!Ethos3
 
The 4 Must-Haves and Must-Nots for Pitch Deck Presentations
The 4 Must-Haves and Must-Nots for Pitch Deck PresentationsThe 4 Must-Haves and Must-Nots for Pitch Deck Presentations
The 4 Must-Haves and Must-Nots for Pitch Deck PresentationsEthos3
 
The 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck StructureThe 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck StructureEthos3
 
The 5 Presentation Design Steps All Presenters Should Know
The 5 Presentation Design Steps All Presenters Should KnowThe 5 Presentation Design Steps All Presenters Should Know
The 5 Presentation Design Steps All Presenters Should KnowEthos3
 
The Impact of Fake News in the 2016 Election
The Impact of Fake News in the 2016 ElectionThe Impact of Fake News in the 2016 Election
The Impact of Fake News in the 2016 ElectionEthos3
 
Social Media Marketing Plan for Presentations
Social Media Marketing Plan for PresentationsSocial Media Marketing Plan for Presentations
Social Media Marketing Plan for PresentationsEthos3
 
Presentation Persona Spotlight: Sen. Elizabeth Warren
Presentation Persona Spotlight: Sen. Elizabeth WarrenPresentation Persona Spotlight: Sen. Elizabeth Warren
Presentation Persona Spotlight: Sen. Elizabeth WarrenEthos3
 
What Not to Eat Before Your Presentation
What Not to Eat Before Your PresentationWhat Not to Eat Before Your Presentation
What Not to Eat Before Your PresentationEthos3
 
9 Ways to Stick to Your Presentation Resolutions
9 Ways to Stick to Your Presentation Resolutions9 Ways to Stick to Your Presentation Resolutions
9 Ways to Stick to Your Presentation ResolutionsEthos3
 
Presentation Persona Spotlight: Joe Smith
Presentation Persona Spotlight: Joe SmithPresentation Persona Spotlight: Joe Smith
Presentation Persona Spotlight: Joe SmithEthos3
 
Why Presenters Lack Self-Awareness
Why Presenters Lack Self-AwarenessWhy Presenters Lack Self-Awareness
Why Presenters Lack Self-AwarenessEthos3
 
INTRODUCING: What's Your Presentation Persona?
INTRODUCING: What's Your Presentation Persona? INTRODUCING: What's Your Presentation Persona?
INTRODUCING: What's Your Presentation Persona? Ethos3
 
Be the Bigger Presenter
Be the Bigger PresenterBe the Bigger Presenter
Be the Bigger PresenterEthos3
 
Snapshots: Ethos3 Example Project
Snapshots: Ethos3 Example ProjectSnapshots: Ethos3 Example Project
Snapshots: Ethos3 Example ProjectEthos3
 
Pick Your Poisons: The Most Common Presentation Abuses
Pick Your Poisons: The Most Common Presentation AbusesPick Your Poisons: The Most Common Presentation Abuses
Pick Your Poisons: The Most Common Presentation AbusesEthos3
 
Common Denominator: 3 Tips for Using Emoticons in Presentations
Common Denominator: 3 Tips for Using Emoticons in PresentationsCommon Denominator: 3 Tips for Using Emoticons in Presentations
Common Denominator: 3 Tips for Using Emoticons in PresentationsEthos3
 
Going for Gold
Going for GoldGoing for Gold
Going for GoldEthos3
 
The Presentation Title Periodic Table
The Presentation Title Periodic Table The Presentation Title Periodic Table
The Presentation Title Periodic Table Ethos3
 
The Presentation Come-Back Kid
The Presentation Come-Back KidThe Presentation Come-Back Kid
The Presentation Come-Back KidEthos3
 
Beware! Avoid These Presentation Storytelling Mistakes
Beware! Avoid These Presentation Storytelling MistakesBeware! Avoid These Presentation Storytelling Mistakes
Beware! Avoid These Presentation Storytelling MistakesEthos3
 

Plus de Ethos3 (20)

Are you a conversational speaker? Take the quiz!
Are you a conversational speaker? Take the quiz!Are you a conversational speaker? Take the quiz!
Are you a conversational speaker? Take the quiz!
 
The 4 Must-Haves and Must-Nots for Pitch Deck Presentations
The 4 Must-Haves and Must-Nots for Pitch Deck PresentationsThe 4 Must-Haves and Must-Nots for Pitch Deck Presentations
The 4 Must-Haves and Must-Nots for Pitch Deck Presentations
 
The 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck StructureThe 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck Structure
 
The 5 Presentation Design Steps All Presenters Should Know
The 5 Presentation Design Steps All Presenters Should KnowThe 5 Presentation Design Steps All Presenters Should Know
The 5 Presentation Design Steps All Presenters Should Know
 
The Impact of Fake News in the 2016 Election
The Impact of Fake News in the 2016 ElectionThe Impact of Fake News in the 2016 Election
The Impact of Fake News in the 2016 Election
 
Social Media Marketing Plan for Presentations
Social Media Marketing Plan for PresentationsSocial Media Marketing Plan for Presentations
Social Media Marketing Plan for Presentations
 
Presentation Persona Spotlight: Sen. Elizabeth Warren
Presentation Persona Spotlight: Sen. Elizabeth WarrenPresentation Persona Spotlight: Sen. Elizabeth Warren
Presentation Persona Spotlight: Sen. Elizabeth Warren
 
What Not to Eat Before Your Presentation
What Not to Eat Before Your PresentationWhat Not to Eat Before Your Presentation
What Not to Eat Before Your Presentation
 
9 Ways to Stick to Your Presentation Resolutions
9 Ways to Stick to Your Presentation Resolutions9 Ways to Stick to Your Presentation Resolutions
9 Ways to Stick to Your Presentation Resolutions
 
Presentation Persona Spotlight: Joe Smith
Presentation Persona Spotlight: Joe SmithPresentation Persona Spotlight: Joe Smith
Presentation Persona Spotlight: Joe Smith
 
Why Presenters Lack Self-Awareness
Why Presenters Lack Self-AwarenessWhy Presenters Lack Self-Awareness
Why Presenters Lack Self-Awareness
 
INTRODUCING: What's Your Presentation Persona?
INTRODUCING: What's Your Presentation Persona? INTRODUCING: What's Your Presentation Persona?
INTRODUCING: What's Your Presentation Persona?
 
Be the Bigger Presenter
Be the Bigger PresenterBe the Bigger Presenter
Be the Bigger Presenter
 
Snapshots: Ethos3 Example Project
Snapshots: Ethos3 Example ProjectSnapshots: Ethos3 Example Project
Snapshots: Ethos3 Example Project
 
Pick Your Poisons: The Most Common Presentation Abuses
Pick Your Poisons: The Most Common Presentation AbusesPick Your Poisons: The Most Common Presentation Abuses
Pick Your Poisons: The Most Common Presentation Abuses
 
Common Denominator: 3 Tips for Using Emoticons in Presentations
Common Denominator: 3 Tips for Using Emoticons in PresentationsCommon Denominator: 3 Tips for Using Emoticons in Presentations
Common Denominator: 3 Tips for Using Emoticons in Presentations
 
Going for Gold
Going for GoldGoing for Gold
Going for Gold
 
The Presentation Title Periodic Table
The Presentation Title Periodic Table The Presentation Title Periodic Table
The Presentation Title Periodic Table
 
The Presentation Come-Back Kid
The Presentation Come-Back KidThe Presentation Come-Back Kid
The Presentation Come-Back Kid
 
Beware! Avoid These Presentation Storytelling Mistakes
Beware! Avoid These Presentation Storytelling MistakesBeware! Avoid These Presentation Storytelling Mistakes
Beware! Avoid These Presentation Storytelling Mistakes
 

Dernier

Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 

Dernier (20)

Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 

The 4 Knights of Content Marketing

  • 1. THE FOUR KNIGHTS E X P LO R E BECOMING A KNIGHT 72% of marketers dub branded content most effective, yet content shortages disarm 40% of marketing experts enlist the four knights of content marketing in your brand strategy! According to LinkedIn technology marketing community, content that makes an impact will be characterized by the following... THE CODE OF CONTENT MARKETING PRESENTATIONS BLOG POSTS EMAIL Becoming a knight involves far more than amateur sword-flinging and smile-flashing. To secure knighthood, a majority of marketers adhere to... take your brand from page to squire to knight creation curation syndication relevancy narrative incident Email loyalists are 3x more likely to root in your brands favor on social outlets A steadfast devotion to blogging increases opportunities for enhancing roi by 13-fold 93%of marketers compete in the social media arena Facebook Twitter LinkedIn 53%of bloggers post at least once per week 4.3billion accounts will exist by the end of 2016 82%of companies creating email content through email marketing technology 9xas many leads for longer articles versus shorter posts 72%of marketers display a presentation as the first move in the brand tournament 75%of content crusaders stand by their investment in events 66%of webinars stand by their investment in events http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/ http://www.cmo.com/features/articles/2015/7/22/15-mind-blowing-stats-about-content-marketing.html http://www.marketingprofs.com/charts/2015/27524/how-b2b-tech-companies-market-products https://www.orbitmedia.com/blog/blogger-research/ http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner http://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285 http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf https://www.orbitmedia.com/blog/blogger-research/ https://contently.com/strategist/2015/04/07/25-stats-content-marketers-need-to-know-v2/ http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf http://ascend2.com/home/wp-content/uploads/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf http://www.business2community.com/content-marketing/22-tantalizing-content-marketing-stats-facts-01476623#KZtv0kdXd45t5B34.97 Longer battles are better, since content with 3,000-10,000 words is shared most frequently THE Go-TO MELEE TOOLS: SOCIAL MEDIA S O U R C E S SERVING YOUR BRAND VISIT US AT ETHOS3.COM A L L M A R C H TO G E T H E R So that they may serve valuable, durable, and memorable content to the audience UNDER ONE