No matter the message your organization, business, or agency is trying to send out into the world via social media or presentations, one truth remains steadfast. You need visuals. To effectively and efficiently distribute your vital information to your targeted audience, nothing is more powerful than a visual representation. And recent research backs this up.
Communication Accommodation Theory Kaylyn Benton.pptx
The Power of Visuals
1. The essential ingredient
every agency needs
MOST AGENCIES ALREADY
THOROUGHLY PER EXISTING MARKETING RECIPES
& ARE PSYCHOLOGICALLY WIRED TO PREFER
IT AS PART OF A HEALTHY SENSORY DIET
of marketers believe visual
material plays a crucial role
in their strategies
DIG IN
PEOPLE MARINATE
of all sensory receptors
dress the EYES
of the information the
senses serve is processed
by the BRAIN
of information sent to
the brain is VISUAL
VISUALS
FASTER
ARE SOAKED
THAN TEXT
A PINCH OF THIS OR THAT
of what they see
of what they read
of what they hear
Agencies that season
posts with images scoop
higher engagement than
posts spread with only text
Visual content garnishes
94% more views than
nonvisual content
Social media users
share visuals 40X more
than text
And they share and like
infographics 3X more
than nonvisual content
94% 40X 3X
Visual-based social media platforms are on the rise
INSTAGRAM, TUMBLR & PINTEREST
have increasingly kneaded users, now considered
the fastest-growing social media platforms
FOUNDATION OF ACTIVE
USERS HAS RISEN
PHOTOS ONTO INSTAGRAM DAILY
USERS POUR
80 MILLION
Visuals even sweeten agencies’ social interactions
on Facebook & Twitter
In the future, visuals will only continue to be the
magic ingredient in agencies’ social media recipe
PHOTOS
VIDEOS
TWEETS WITH
VISUAL ELEMENTS
VISUAL POSTS
THICKEN
WITH AGENCIES BY
INTERACTION
USER
squeezed the largest share of retweets
BY 2018
of communications
is set to be solely visual
of internet traffic will be
poached by visual content
TAKE A BITE
WHIP UP
AT
WE BELIEVE THAT THE FUTURE
BELONGS TO AGENCIES WHO
marketing strategies heavy
with visual ingredients
Make a reservation with
Contact Us at ethos3.com
We combine
CUSTOMIZED RESEARCH &
PURPOSEFUL NARRATIVES
To produce
with sophisticated design...
COMPELLING & SHAREABLE
INFOGRAPHICS
& MOTION GRAPHICS
http://yfsmagazine.com/2015/10/06/5-ways-interactive-infographics-can-boost-sales/
http://blog.hubspot.com/marketing/visual-content-marketing-strategy
http://www.slideshare.net/ethos3/your-business-needsvisualcontentinfographicbyethos3-30810350
http://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/
https://blog.kissmetrics.com/visual-content-you-need-to-use-in-your-marketing-campaign/
http://www.cmocouncil.org/images/uploads/297.pdf
http://www.inc.com/larry-kim/visual-content-market-
ing-16-eye-popping-statistics-you-need-to-know.html
http://blog.instagram.com/post/129662501137/150922-400million
SOURCES
ETHOS3 TODAY!
MARK WARNER
Director of Business Development
615.557.2352
mark@ethos3.com
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