My presentation at the SOMESSO Conference in London May 15 2009

1. Social Media and Social Software Inside Eugene Lee CEO Socialtext @eugenelee SOMESSO London ‘09

2. Social Media is Great but… “ How can we collaborate with our customers when we can’t collaborate with ourselves?” - CEO, Marketing Agency http://www.flickr.com/photos/beigephotos/3144752365/

3. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Organization Strategy

4. Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Workspace Flexible collaboration with wiki workspaces and weblogs Socialtext People Discover connections with social networking for your people Socialtext Signals Simple sharing with social messaging for your people Web-Oriented Architecture Integrated User Experience Socialtext Desktop

5. From Friending to Insight The Depth of True Enterprise Social Software Who is working on what? Who worked on this before? Who should I be working with? Insight Who knows where something is? What are you working on? What have you learned? Who can help me? Context, Relevance, Updates Who knows what? Who works with whom? Who knows who knows what? Implicit Social Networking Who are you? Who do you know? Explicit Social Networking

6. External Use Cases http://www.flickr.com/photos/mdu2boy/437632262/

7. Talk/Tell http://www.flickr.com/photos/sundazed/2721894796/

8. Amplify http://www.flickr.com/photos/markusschoepke/245292284/

9. Listen http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/His_Master%27s_Voice.jpg/250px-His_Master%27s_Voice.jpg

10. Monitor http://www.flickr.com/photos/soldiersmediacenter/488224475/

11. Ask http://www.flickr.com/photos/kiranj_29/62734113/

12. Answer http://www.flickr.com/photos/vitorcastillo/2994723741/

13. Answer

14. Feedback http://www.flickr.com/photos/visualpanic/2695165112/

15. Converse http://www.flickr.com/photos/eye2eye/50892860/

16. Internal Use Cases ttp://www.flickr.com/photos/jbalazs/724615669/

17. Status Updates http://www.flickr.com/photos/60588258@N00/3226699355/

18. Ask http://www.flickr.com/photos/orsorama/138560428/

19. Share

20. Discover

21. In Between External and Internal http://www.flickr.com/photos/superciliousness/40279240/

22. Monitor

23. React http://www.flickr.com/photos/rickydiver/184712100/

24. Discuss http://www.flickr.com/photos/ghindo/1739299123/

25. Coordinate http://www.flickr.com/photos/chewonki_mcs/3111341032/

26. Integration beyond Microblogging http://www.flickr.com/photos/elsie/1419238432/

27. Collaboration http://www.flickr.com/photos/islandfreedom/2728679996/

28. Knowledge http://www.flickr.com/photos/ginnerobot/2549674296/

29. Co-Creation

30. Intranet 2.0

31. Enterprise Considerations http://www.flickr.com/photos/zenobia_joy/3326569273/

32. Security http://www.flickr.com/photos/zebble/6080622/

33. Privacy http://www.flickr.com/photos/pong/2404940312/

34. Integration http://www.flickr.com/photos/elsie/8229790/

35. Benefits? http://www.flickr.com/photos/tracy_olson/61056391/

36. Breaking Down Silos http://www.flickr.com/photos/zoomzoom/304135268/

37. “ Watercooler ROI”

38. Finding Stuff Faster http://www.flickr.com/photos/supermoving/358114681/

39. Faster Cycle Times http://www.flickr.com/photos/neeta_lind/2216085742/

40. Better Decisions Better Faster Transmit faster Coordinate better Choose decisions better Amplify weak signals http://www.flickr.com/photos/seatbelt67/502255276/

41. A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/

42. Recommended Reading

43. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Culture Strategy

45. Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Culture Strategy Large Tech Co Egon Zehnder Internat’l mktg Large UK Law Firm Acumen Fund Emergent Solutions NetSuite Sick Kids Hospital

46. Case Example: Acumen Fund Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Intranet 2.0 Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Grantees Network Project Team Spaces

47. Case Example: Large Tech Company Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Support Team Knowledge- base Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Customer- facing Knowledge- base Dialogue with Engineering

48. Case Example: Large UK Law Firm Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Client Service Team Spaces Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Client collaboration Firm-wide Know-How repo

49. Case Example: mktg Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Firm-internal Micro- blogging Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Client collaboration FAN Social networking

50. Focus On People

51. Thank You