Video: http://youtu.be/qbWlEYObUKc Startup AddVenture 2013 was held in Kyiv, Ukraine December 4th and 5th. It is the largest and most important startup event of the year in Central and Eastern Europe. If you went through an accelerator in the last couple of years, you have very likely met Super Mentor Marvin Liao. He spent a decade at Yahoo where he was responsible for commercializing Europe and the Middle East. He tirelessly travels the world helping startups in business development, marketing, sales, and operations.

1. Marketing Lessons from
Silicon Valley:
For Startups
European Venture Summit 2013

2. Who Am I

4. 5 Year Waves

5. Age of Platforms & APIs

6. Growth of BIGPlatforms

7. SuperMarket Shelf Effect

8. THE NUMBER
8
Source: Harvard Business Review, April 2011

9. Separation of
Product & Marketing
9

10. Yet Many Silicon Valley Companies
Growing

11. Growth Hacking

12. Marketing vs Growth
Source: Omar Mohout

13. Confluence of Skills & Mindset
Source: Omar Mohout

14. Understand Your Stage
Source: Brian Balfour

15. Real Growth Curve

16. Riding a Platform

17. Customer Lifecycle
Source: Conrad Wadowski, GrowHack

18. Growth is Process
Source: Neil Patel, of Quiksprout; Crazy Egg; Kissmetrics

19. Use the Right Tools
Source: Brian Ferguson, VP Sales & Marketing, Evolve

20. General Principles
• ALWAYS DELIVER PRODUCT VALUE
• TEST EVERYTHING: ANALYTICS & METRICS
MATTER
• DATA DRIVES EVERYTHING
• OUTCOME BEFORE EGO

21. “The End Goal of Every Growth
Hacker is to Build a SelfPerpetuating Marketing Machine
that Reaches Millions by Itself”

22. Playing Your Own Game ie.
The Purple Cow

23. “Make Stuff People Want”