November, 2010 – Domino’s Pizza, the recognized world leader in pizza delivery, today opened its first store in Vietnam, delivering hot, delicious pizzas to the residents of Ho Chi Minh City. We planned the launch and PR plan for it. The launch's agenda was adapted from Signaporean's one (that organised few months before that). Traditional media was invited to join the official launch in the morning, we invited 1 celeb actress and created the "Make pizza with a star". Followed was a Tasting the new, hot and deliciously baked pizza of all flavors. Evening was for New media: they are all online Writers and Blogger. It's was so effective with alot of fun!

1. LAUNCHING
&
PR
REPORT
Vietnam,
Nov
2010
DOMINO’S
PIZZA
&
GRAND
LAUNCH
IN
VIETNAM

2. Public Version
PR team
IN
THIS
REPORT
1. PREPARATIONS:
Artwork/
Invita8on/
Gi:s
in
Pizza
Boxes
2. Images
about
the
Launching
and
Media
session
(Morning)
3. Images
about
the
Blogger
Night
(Evening)
4. PR
Coverage
-­‐
Tradi8onal
Media
5. Coverage
-­‐
New
Media
(Bloggers)

3. Restricted
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Should you have any queries, contact
thienhuong.do@gmail.com

4. First
proposed
Artwork
designs
Invitation front
Invitation back

5. In-Store POP
New
Customer
Kit
Table
Menu
Store
Flyer
Counter
Menu
Store
Flyer-­‐
TriFold
Comment
Card
Store
Flyer-­‐
Coupon
Box
Topper-­‐
Deliver
Box
Topper-­‐
Take
Away
So:
Opening

6. INVITATION comes from small size
Pizza box
GIFT BOX
• Press release
(Vietnamese, English)
• Apron
• Domino s Pizza Cutter
• Cap
• Voucher
• Magnet

7. MORNING
GRAND LAUNCH

8.
MORNING
GRAND
LAUNCHING
Domino s
Pizza
FIRST
STORE
–
117
Nguyen
Duc
Canh
Street,
My
Duc,
Tan
Phong
Ward,
District
7,
Ho
Chi
Minh
City,
VIETNAM

9. Prepara8ons
before
the
launch
Outside
set-­‐up
PGs
with
Launching
Inside
Store
Ribbon

10. VIP
signing
on
board
START

11. War
Cry

12. Tony
Cricen8,
Chief
Execu8ve
Officer,
Domino s
Pizza
Vietnam
opened
address
VIPs,
guests
and
Media
watching
Li_le
Rose
Clip

13. Mr.
Steven
Pizziol,
Vice
President,
Asia
Pacific,
Domino s
Pizza
Interna8onal
signed
on
Plague

14. Professional
Delivery
Team
beside
their
scooters
before
Flag
off
Ribbon
Cuang
and
Flag
Off

15. Kitchen
tour
Using
Domino s
Pizza
signature
hand-­‐tossed
dough
and
only
the
freshest
and
highest
quality
ingredients.
VIPs
making
Pizza
VIP
-­‐
Actress
Tang
Thanh
Ha
made
a
Pizza

16. Pizza
TasUng

17. Lunch/
Pizza
tasUng
Informal
Media
Qs&As

18. HOT BLOGGER NIGHT

19. Hot
Bloggers
and
teaser
campaign
winners

20. s
by
elcom e
Addres
s
and
W zziol
Addres teven
Pi
Opening ricen8
and
Mr.
S
C
Mr.
Tony
Announcement
of
teaser
campaign
winners

21. Introducing
Domino s
Pizza!

22. Joyful
moments
with
Domino s
Pizza
to
post
up
on
Blog
and
personal
website

23. 1
1. Domino s
Pizza:
We
are
Hot
–
Delicious
and
Fast!
2. So
Yummy!
3. Blogger
Dua
Leo,
an
Youtube
actor:
So
HOT!
4. Blogger
Lindsie
Pham
sang
Best
Day
of
my
Life
2
3
4

24. We
are
bloggers
who
know
the
trade
secret
of
making
a
delicious
pizza
Group
photo
with
all
Bloggers

25. MEDIA PUSHING COVERAGE
FIRST COVERAGE

26. Restricted
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27. Tăng
Thanh
Hà
tập
làm
bánh
pizza
Thứ bảy, 20/11/2010, 06:00 GMT+7

28. Hà
Tăng
và
bạn
trai
làm
bánh
pizza
Thứ
bảy,
20/11/2010,
08:45
GMT+7

29. Tăng Thanh
Hà và bạn trai
giản dị giữa
đời thường
Thứ Bảy, 20/11/2010
10:23

30. Tăng Thanh
Hà và "chàng
trai quen
mặt" trổ tài
làm pizza
00:00:15 20/11/2010

31. Tăng Thanh Hà
"lăn xả" vì
người yêu
10:30 20/11/2010

32. US s leading
pizza chain to
open first store
in VN
10:10 AM, 11/21/2010

33. Domino's Pizza
thâm nhập thị
trường Việt Nam
10:24:00 20/11/2010

34. Khai trương Domino's
Pizza Việt Nam
29/11/2010

35. Domino's Pizza khai
trương
cửa
hàng
đầu
Uên
tại
Việt Nam
01/12/2010

36. Domino's Pizza
khai
trương
cửa
hàng
đầu
Uên
tại
Việt Nam
03/12/2010

37. Domino's Pizza có mặt
tại Việt Nam
26/11/2010

38. JUST IN:
Domino's Pizza
12/2010

39. Domino's Pizza khai
trương tại Việt Nam
5/12/2010

40. NEW MEDIA - CLIPPINGS

41. • http://www.facebook.com/ duykhiemngo Known
by
a
serie
videos
be
• He creates a Spot the differences game by using Domino s revoiced
by
himself
named
Pizza flyers. The 2 winners will have a chance to have Cung
Tâm
Kế
Domino s Pizza for free (shared from his own Free vouchers)

42. Model,
MC
and
famous
blogger
since
the
very
first
8me
blog
came
to
Viet
Nam
• h_p://www.facebook.com/profile.php?id=728312135
• She
updates
her
pictures
at
Domino sPizza
Launch
Event
and
some
info
of
the
store…

43. • h_p://www.facebook.com/lindsiepham
The
young,
beau8ful
singer,
• Lindsey
updates
her
pictures
at
Domino sPizza
Launch
Event
famous
with
her
cover
songs
and
info
about
the
store…
She
stated
that
she
used
to
think
Pizza
and
music
videos
on
Hut
is
the
best
but
her
mind
was
changed
a:er
tasted
Domino s
Facebook.
Lindsie
can
Pizza
compose
songs,
play
the
• Her
new
avatar
was
when
she
joined
the
mee8ng
and
sang
a
guitar
and
piano,
and
of
song
for
Domino s
Pizza
course,
sing
along

44. A
club
–
where
everybody
can
promote
the
power
• h_p://www.facebook.com/myrecmiennam
of
the
media
• They
update
the
pictures
at
Domino sPizza
Launch
Event
and
some
industry,
sa8sfying
infos
of
the
store…
passion
about
Journalism
and
Communica8on.

45. Born
1985,
ThanhNhan
is
known
as
a
professional
MC,
radio
editor,
writer
and
stylist.
He
also
works
as
a
freelance
journalist
and
has
his
own
website
www.Thanhnhantoday.com
where
he
daily
updates
his
interviews
with
celebs
and
hot
news
from
the
show
biz.
Among
people
who
he
met
and
interview,
there s
famous
names
like
Yan
Can
Cook,
Model
Bao
Hoa,
actress
Tang
Thanh
Ha,
Singer
Hien
Thuc…
Thanh
Nhan
is
now
working
as
an
editor
and
MC
for
DriveXone,
was
played
at
5am-­‐7am
including
songs,
informa8on…
in
Vietnam
and
Interna8onal
XoneFM
VOV3
• h_p://www.thanhnhantoday.com/
104.5
Mhz.
• He
makes
a
recap
for
Domino s
Pizza
Launch
Events
with
so
many
pictures
(see
next
slide)

47. Known
by
a
large
rela8onship
with
so
• h_p://facebook.com/koolchengtrinhtutrung
many
celebri8es,
and
• He
updates
his
pictures
at
Domino sPizza
his
sense
of
humour.
Launch
Event
and
some
infos
of
the
store…

48. • h_p://facebook.com/tonydevil42
The
young
and
famous
• He
updates
his
pictures
at
Domino sPizza
Launch
Event
and
drummer
from
Titanium
Rock
some
infos
of
the
store…
Band,
Tony
joined
several
Rock
shows
from
all
over
the
country,
such
as
Rockstorm,
SRC,
Rockfanclub…

49. A
Journalist
blogger
who
keeps
repor8ng
everything
around
him
with
this
own
comments
and
review
• h_p://www.facebook.com/
note.php?
note_id=465593647614&no8f_t
=note_tag
• A
long
ar8cle
about
Pizza,
a
taste
of
modern
life
and
about
Domino s
Pizza
coming
to
Vietnam

50. • h_p://robbeydeptrai.wordpress.com/
• He
makes
a
recap
for
Domino s
Pizza
Launch
Events
with
so
many
pictures
Robbey
is
known
for
his
connec8on
with
the
showbiz
and
entertainment
celebri8es
including
his
frequent
controversial
commentaries.

51. h_p://facebook.com/nckbh
Tri
Quyen
writes
about
his
memory
when
he
had
a
•One
of
the
best
music
writer
expert
chance
to
talk
with
Mr
Steve,
Domino's
Pizza
•Work
as
a
music
editor
for
The
Voice
Of
Interna8onal's
vice-­‐president
or
the
Asia-­‐Pacific
region
HCM
City.
Most
of
his
ar8cles
are
about
about
pizza
and
music
at
Domino s
Pizza
Launched
music,
ar8sts
and
musical
knowledge.
Event.
People
also
adore
his
warm
voice.

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