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Brian Timpone, Local Labs, 11 June
LocalLabs Fast Facts
● Founded in 2006
● 25 employees and 100+ contractors on four
continents
● Chicago-based, but largely virtual
● Formerly known as Journatic
● Tribune bought approx. 30 percent of
business in 2012
LocalLabs is in the local information business
● We produce original local content
○ News briefs, editorial features, event listings/capsules, advertorials,
web copy, press releases, customer testimonials
○ Clients: Local media companies, small businesses
● We gather/process/productize large local datasets
○ We’re building the largest local database of people-places-
organizations in North America
○ Uses: Licensing, news development
● We power it all via a proprietary tech/labor platform
○ Platform includes data management systems, human content
production workflow (“assembly line”), algorithm development, low-
cost/distributed labor
“Modern manufacturing techniques”
for editorial production
1. Current editorial production models are archaic and
single-handedly dooming the prospects of legacy media
companies.
2. News story production is important- but it isn’t a special
case. It isn’t different than production of anything else in
the world. Yet, it is produced very differently.
3. Long-term, this is more about management control than
cost-cutting. Legacy media CEOs cannot direct their
own products.

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Brian Timpone, Local Labs, 11 June

  • 2. LocalLabs Fast Facts ● Founded in 2006 ● 25 employees and 100+ contractors on four continents ● Chicago-based, but largely virtual ● Formerly known as Journatic ● Tribune bought approx. 30 percent of business in 2012
  • 3. LocalLabs is in the local information business ● We produce original local content ○ News briefs, editorial features, event listings/capsules, advertorials, web copy, press releases, customer testimonials ○ Clients: Local media companies, small businesses ● We gather/process/productize large local datasets ○ We’re building the largest local database of people-places- organizations in North America ○ Uses: Licensing, news development ● We power it all via a proprietary tech/labor platform ○ Platform includes data management systems, human content production workflow (“assembly line”), algorithm development, low- cost/distributed labor
  • 4. “Modern manufacturing techniques” for editorial production 1. Current editorial production models are archaic and single-handedly dooming the prospects of legacy media companies. 2. News story production is important- but it isn’t a special case. It isn’t different than production of anything else in the world. Yet, it is produced very differently. 3. Long-term, this is more about management control than cost-cutting. Legacy media CEOs cannot direct their own products.