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Learning from the West 3 ways to improve citizen media in Belarus Evgeny Morozov/Transitions Online
3 ways to improve: a personal perspective  ,[object Object],[object Object],[object Object]
Life of a post written in English
Step I: Create a new post
Step II: Write the text
Step III: Tag it
Step IV: Post it to the blog!
But it also appears here…
And here…
… and here
And if somebody diggs it, also here..
And very likely also somewhere here…
But what if your post is really good?
Within a few hours, it would make it here…
… and here
… and here
… and here
And of course here…
Then it appear on pop. aggregators
And “buzz” aggregators…
And “human” buzz aggregators
And news aggregators…
Other bloggers will easily find it…
… and write about your post/blog
You might even appear on some community news programs…
Perhaps, even MSM will mention it…
Result: Slashdot/Digg effect
Observations?  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Life of a post written in Belarusian
Write a post on LJ…
Repost it on minsk_by
… and a few other communities
… and hope that you’ll be featured in RFERL overview…
Or “Nasha Niva”…
But… ,[object Object],[object Object],[object Object],[object Object]
Implications? ,[object Object],[object Object],[object Object],[object Object]
Results ? ,[object Object],[object Object]
Hypothesis As more content-meritocracy is introduced to the .by blogosphere, it will a) have better/deeper posts b) become more appealing to serious people
Other benefits    The more blogging and content-sharing tools are localized, the easier it will be for journalists, bloggers, and other professionals to take full advantage of the blogosphere!!!
Search better
Track the buzz/Hunt for Emerging Stories
Track trends
Track key people
Track key phrases
Track Full Conversation
Track full conversations II
Track both MSM/blogosphere
Track LOCAL conversations
Track Feedback to your stories
Thank you! Questions?  Email: morozove@tol.org
disclaimer: I've done my best to attribute slides, graphs and screenshots used in this presentation. Nobody is perfect, and some of them may have slipped in unclaimed – apologies to the original right holders. Let's hope that my frivolous use of your graphs or tables falls under fair use ;-)

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Three Ways to Improve Citizen Media in Belarus: learning from the West