In February 2010, the annual Georgia Organics conference came to Athens, Georgia, home to the innovative virtual farmers market Athens Locally Grown. One of the first of its type in the country, ALG was founded in 2002 and has grown to become one of the largest farmers markets in the Southeast.
Here is its story.
(This presentation is an updated version of a 2008 presentation, also here on SlideShare.)
16. The Mechanics
(Growers)
• Create an account
• Describe the “farm”
• List products
• Harvest orders
• Drop off packaged
orders
• Profit!
17. The Mechanics
(Customers)
• Create an account
• Place orders
• Pick up and pay for
orders
• Repeat as desired
18. The Mechanics
(The Market)
• Growers list Friday
through Sunday
• Customers order
Monday & Tuesday
• Growers harvest
Wednesday
• Drop off & pick up
Thursday
19. This slide contained a movie that is up on
YouTube.
Here is a link:
http://www.youtube.com/watch?v=IrP14KjI5v0
20. The Idea’s Spreading
• 76 markets
processing orders
• 55 more getting
started
• All using
locallygrown.net
21.
22.
23.
24.
25. Easy
• No nerds required
• Start a market in 15
minutes
• For growers large and
small
• Customers catch on
quickly
26. Flexible
• Have one farm or many
• Charge memberships or
not
• Take pre-payments or not
• Have one pickup location
or many
• And so on