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33 Tips for Writing Engaging Content
#1 Start with Why
Before you write, establish:
- WHY is this valuable to readers?
- WHY does this matter now?
If you cannot answer the ‘why’,
your readers will question the time
they spend with you.
#2 – Think outside the box
Use an

Why Finding
Home Insurance
outlandish statement to
Quotes is Like
envoke curiosity
Giving Birth
#3 - Use Numbers
Turn large pieces of content into
consumable lists
#4 – Ask a question
Open the conversation to readers
in your comments section
#5 – Proofread your work
Nothing disrupts the reading
experience (and loses credibility)
faster than a misspelled word.
#6 – Stay on topic
Keep to your title and keyword
throughout the post to stay
relevant
#7 – Tell a story
Keep readers guessing what will
happen next!
#8 – Be transparent and deliver
If you promise in your title, deliver
in your content
#9 – Show examples
Examples reinforce your content
and provides additional context
#10 – Create emotion in your
headlines
Try using some of Copyblogger’s
Trigger Words to invoke feelings
inside your content.
#11 – Benefits over features
People are more interested in
knowing their needs can be met,
over how they can be met.
#12 – Curate like a pro
Provide your own additional
insights instead of rehashing what
has already been said
#13 – Use images
Some things are best
communicated with an image
#14 – Use ALT tags
Great for users with accessibility
issues… and SEO
#15 – Use your Unique Selling
Points (USP’s)
Show your audience why you’re
different
#16 – Consult experts
Stuck for ideas? Talented content
specialists can generate content
ideas for a range of industries.
#17 – Show love to your other
content
Use internal links to keep users on
your website
#18 – Use descriptive anchor text
on links
Descriptive anchor text will help
your content flow
#19 – Use appropriate tone
Know which language to use for
your demographic
#20 – Plan your time
Use a content calendar to plan
writing well in advance
#21 – Optimise font size
Make sure your content can be
read. Minimum 12pt for web fonts.
#22 – Optimise your font-face
San-serif fonts are easier to read
online than serif fonts
#23 – Optimise your color scheme
Select a font color that’s darker
than your overall background
#24 – Format your content
According to Smashing Magazine,
optimal number of characters per
line for reading on the web is
between 55 and 75.
#25 – Be succinct
Make their answers easier to find
#26 – Show consistency
Use a template for repetitive
content. E.g. product descriptions
#27 – Use quotes
As Dorothy L. Sayers said, “I always
have a quotation for everything – it
saves for original thinking“.
#28 – Be Helpful
Helpful content is
long-lasting evergreen content.
#29 – Understand the law
Be mindful of what you can and
cannot write about. Stay informed
with a legal resource for online
writing.
#30 Don’t talk nonsense
Use language that your readers
understand over the buzzword of
the day.
#31 – Your readers are #1
Keep your ego out of your copy for
a better reading experience.
#32 - Solve a problem
When you’ve finished writing, ask
– have I solved a problem here?
#33 – P.S.
Use postscripts to remind,
persuade and create a stronger
sense of urgency.
Thank you
(Now get writing!)
FOR MORE DIGITAL MARKETING TIPS
VISIT:
EWEBMARKETING.COM.AU/BLOG
TWITTER: @EWEBERS
FB: EWEBMARKETING
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33 Tips for Writing Engaging Content

  • 1. 33 Tips for Writing Engaging Content
  • 3. Before you write, establish: - WHY is this valuable to readers? - WHY does this matter now?
  • 4. If you cannot answer the ‘why’, your readers will question the time they spend with you.
  • 5. #2 – Think outside the box
  • 6. Use an Why Finding Home Insurance outlandish statement to Quotes is Like envoke curiosity Giving Birth
  • 7. #3 - Use Numbers
  • 8. Turn large pieces of content into consumable lists
  • 9. #4 – Ask a question
  • 10. Open the conversation to readers in your comments section
  • 11. #5 – Proofread your work
  • 12. Nothing disrupts the reading experience (and loses credibility) faster than a misspelled word.
  • 13. #6 – Stay on topic
  • 14. Keep to your title and keyword throughout the post to stay relevant
  • 15. #7 – Tell a story
  • 16. Keep readers guessing what will happen next!
  • 17. #8 – Be transparent and deliver
  • 18. If you promise in your title, deliver in your content
  • 19. #9 – Show examples
  • 20. Examples reinforce your content and provides additional context
  • 21. #10 – Create emotion in your headlines
  • 22. Try using some of Copyblogger’s Trigger Words to invoke feelings inside your content.
  • 23. #11 – Benefits over features
  • 24. People are more interested in knowing their needs can be met, over how they can be met.
  • 25. #12 – Curate like a pro
  • 26. Provide your own additional insights instead of rehashing what has already been said
  • 27. #13 – Use images
  • 28. Some things are best communicated with an image
  • 29. #14 – Use ALT tags
  • 30. Great for users with accessibility issues… and SEO
  • 31. #15 – Use your Unique Selling Points (USP’s)
  • 32. Show your audience why you’re different
  • 33. #16 – Consult experts
  • 34. Stuck for ideas? Talented content specialists can generate content ideas for a range of industries.
  • 35. #17 – Show love to your other content
  • 36. Use internal links to keep users on your website
  • 37. #18 – Use descriptive anchor text on links
  • 38. Descriptive anchor text will help your content flow
  • 39. #19 – Use appropriate tone
  • 40. Know which language to use for your demographic
  • 41. #20 – Plan your time
  • 42. Use a content calendar to plan writing well in advance
  • 43. #21 – Optimise font size
  • 44. Make sure your content can be read. Minimum 12pt for web fonts.
  • 45. #22 – Optimise your font-face
  • 46. San-serif fonts are easier to read online than serif fonts
  • 47. #23 – Optimise your color scheme
  • 48. Select a font color that’s darker than your overall background
  • 49. #24 – Format your content
  • 50. According to Smashing Magazine, optimal number of characters per line for reading on the web is between 55 and 75.
  • 51. #25 – Be succinct
  • 52. Make their answers easier to find
  • 53. #26 – Show consistency
  • 54. Use a template for repetitive content. E.g. product descriptions
  • 55. #27 – Use quotes
  • 56. As Dorothy L. Sayers said, “I always have a quotation for everything – it saves for original thinking“.
  • 57. #28 – Be Helpful
  • 58. Helpful content is long-lasting evergreen content.
  • 60. Be mindful of what you can and cannot write about. Stay informed with a legal resource for online writing.
  • 61. #30 Don’t talk nonsense
  • 62. Use language that your readers understand over the buzzword of the day.
  • 63. #31 – Your readers are #1
  • 64. Keep your ego out of your copy for a better reading experience.
  • 65. #32 - Solve a problem
  • 66. When you’ve finished writing, ask – have I solved a problem here?
  • 68. Use postscripts to remind, persuade and create a stronger sense of urgency.
  • 69. Thank you (Now get writing!)
  • 70. FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING
  • 71. Image Credits [puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3144454790/ - Attribution-ShareAlike License [puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3403787561/ - Attribution-ShareAlike License :: Suwaif :: via Flickr http://www.flickr.com/photos/4444/6036610756/ - Attribution-ShareAlike License Andreas Anggara via Flickr http://www.flickr.com/photos/andreace/6805958302/ - Attribution License animaster via Flickr http://www.flickr.com/photos/bakaotaku/7329204196/ - Attribution License ayesamson via Flickr http://www.flickr.com/photos/sql_samson/3862853507/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127550407/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7568428282/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127522617/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7568414540/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7255158834/- Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127560587/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127563645/ - Attribution License f/orme via Flickr http://www.flickr.com/photos/alessandromusicorio/5600298458/ - Attribution-ShareAlike License GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4672823673/ - Attribution-ShareAlike License
  • 72. Image Credits GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4564002231/ - Attribution-ShareAlike License GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4693917687/- Attribution-ShareAlike License gwaar via Flickr http://www.flickr.com/photos/paulsynnott/3391588877/ - Attribution License gwaar via Flickr http://www.flickr.com/photos/paulsynnott/3392386740/ - Attribution License Hyoh via Flickr http://www.flickr.com/photos/hyoh/4590793255/ - Attribution-ShareAlike License jacksonlife via Flickr http://www.flickr.com/photos/54650546@N04/8571448026/ - Attribution-ShareAlike License JC*+A! via Flickr http://www.flickr.com/photos/williamphotography/4516138355/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6786024437/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6786016801/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6805336543/ - Attribution License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6904331165/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6844097105/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6929129135/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6832118879/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6820209341/ - Attribution-ShareAlike License
  • 73. Image Credits Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6939709197/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6849782327/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6918240903/ - Attribution-ShareAlike License Norio.NAKAYAMA via Flickr http://www.flickr.com/photos/norio-nakayama/11267268135/ - Attribution-ShareAlike License othree via Flickr http://www.flickr.com/photos/othree/8536490877/ - Attribution License sⓘndy° via Flickr http://www.flickr.com/photos/sindykids/3976607592/ - Attribution-ShareAlike License