This document discusses a presentation on augmented reality and its applications for business. The presentation includes an introduction to AR, examples of how AR can be used in sales and marketing, and case studies of companies using AR. Applications mentioned include helping customers visualize products before purchase, increasing sales conversions, and engaging entertainment experiences. The document provides information on desktop, mobile, event, location-based, and eyewear AR technologies.

1. AUGMENTED REALITY; ADDING
VALUE TO YOUR BUSINESS

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ITINERARY
09:00 - 09:30 Welcome drinks and breakfast bites
09:30 - 10:30 An introduction to Augmented Reality (AR); how it can be used
as a powerful sales and marketing tool
10:30 - 11:00 Break and refreshments
11:00 - 12:00 Examples, play and interact, task and summary
12:00 – 13:00 Everyone is welcome to stay and have a light lunch with us in the
beautiful setting

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SPEAKERS
EMILY TORJUSSEN
Associate Director at NÜKO Agency
@ewilko
GUY WILCOX
Managing Director at Crane 3D
@Crane3d

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WHAT IS AUGMENTED REALITY
Augmented Reality (AR) uses real life objects or scenes to trigger
virtual overlays on smartphones, tablets or PCs. It bridges the gap
between screens and the real world to create new experiences for
brands and their customers.

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PRACTICAL APPLICATIONS OF AR

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PRACTICAL APPLICATIONS OF AR
• Help your customers buy with more confidence
• Put something tangible straight into the hands of your customers
• Demonstrate project implementation phases before they’ve been
constructed
• Offer wider product ranges
• Increase sales conversions and accelerate the buying process

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ARCHITECTUAL & INTERIOR DESIGN TRIMLINE
Sales Tool
•AR & VR Versions
•Visualise
•Sell
•Collaborate
•Multi-purpose

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PRODUCT SALES SHUTTER APP
Sales Tool
•Visualise
•Choose
•Purchase

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• Reading an article
• Place Tracking Marker
• Scan with smart phone / tablet
• Order immediately

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MARKETING & ADVERTSING
• Golden Ticket
• Loyalty Apps
• Mixed Media Augmented Reality Advertising

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ENTERTAINMENT
• Facilitate UGC and
sharing
• Record clips and
upload to
campaign site
• Brand engagement
• High levels of
interactivity

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TYPES OF AUGMENTED REALITY
•Desktop
•Mobile
•Event
•Location based
•SLAM technology
•Eyewear

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DESKTOP

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MOBILE

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EVENT

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LOCATION BASED

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SLAM

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EYEWEAR

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BREAK

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AUGMENTED REALITY IN USE

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DIRECT MAIL
• Interactive
brochures
• Interior views of
site
• Bridges from
print to digital
(measure
effectiveness)

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LYNX EXCITE ANGEL AMBUSH LONDON VICTORIA
• Leveraging
footfall
• Allowing brand
interaction
• Viral effect /
Wow factor
• Sharable
content

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GQ MAGAZINE PUBLISHING CROSS PLATFORM
• Giving print
dimension
• Bridging gap
between print
and technology
• Point your
mobile at
Teblow’s photo,
triggers video
commentary by
ESPN

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BMW MECHANICS

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HEADS UP DISPLAY FUTURE OF AR?

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INTERACT & PLAY

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TASK

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TASK
• What is the nature of your business?
• What is the product or service you think would be suitable for an AR
app?
• Target audience?
• Is the product / service exclusive to you? If not, who else sells it?
• Tell us how AR would revolutionise your business

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SUMMARY
• There are practical applications for AR
• It allows any advertiser to bring the possibility of purchase closer
• Mobile usage is high; use GPS to trigger information
• Use AR to launch intuitive, brand-engaging experiences
• Put the end-product in the hands of your customer, regardless of the
size

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THE END
Emil Torjussen
Guy Wilcox