Slides from our Digital Breakfast event in June 2016. Discussing payment gateways, eCommerce, social messaging apps and SEO.

1. Digital Breakfast: Trends & Technologies
@hellosocialyou @homeofbombay

2. WELCOME
09:15 – 09:40 Social You: Tech & Apps
09:40 – 10:05 VisibleDigital: Search & Mobile
10:05 – 10:15 Q&A
10:15 – 10:30 Networking
10:30 onwards Self Discovery Tour

3. TECH & APPS
Payment Gateways, E-CommercePlatforms, In-App Customer Service

4. TRADITIONAL PAYMENT GATEWAYS
• Whatare traditional paymentgateways?
• Slow implementation times
• Dated implementation methods
• Admin and process overheads
• Usability and branding

5. A BETTER APPROACH
• Whatare hosted paymentgateways?
• Device and implementation agnostic
• API Driven
• Simpleand quick to implement
• Reduced admin overheads

6. “The best online credit card processor
for small business”
Source: www.businessnewsdaily.com(March 2016)

7. • Flexible implementation
• Mobiledevice friendly
• No merchant account required
• Costeffective
• Allows for growth
• Perfect for testing
• Quick to market
• Beautiful interface
www.stripe.com

8. TRADITIONAL E-COMMERCE PLATFORMS
• Whatare traditional e-commerce platforms?
• Longtime to market
• Self-hosted infrastructure overheads
• Incrediblecomplexity
• Managementcompanies

9. A BETTER APPROACH
• Whatare hosted e-commerce solutions?
• Third party infrastructure
• Quick to market
• Refined user interface

10. “Foxycart has allowed us to create our own
complete and custom eCommerce solution.”
Source: www.foxycart.com/whos-using-foxy (May 2016)

11. • MultipleStores
• Refined User Interface
• ProductTypes
• ProductCustomisation
• Transaction Extras
• Internationalization
• Single Sign On and Integration
• Level 1 PCI-DSS Compliance
www.foxycart.com

12. WHERE DOES PAYPAL FIT IN?
100 Currencies
SupportedWorldwide
11% of allUK
E-Commerce transactions
20% Completed
ona mobiledevice
22 millionUK accounts
created since launch

13. What’s the point?
Iteration
Design
Code
Release
Test

14. What about cost?
Sales Per Month 100 1,000 100 1,000 100 1,000 100 1,000
Average ProductPrice £10.00 £10.00 £100.00 £100.00 £10.00 £10.00 £100.00 £100.00
Implementation Costs £20k £20k £20k £20k £40k £40k £40k £40k
Annual Costs £0.5k £6k £2k £21k £6k £6.5k £6k £6.5k
1 Year Cost £20.5k £26.0k £22.0k £41.0k £46.0k £46.5k £46.0k £46.5k
2 Year Cost £21.0k £32.0k £24.0k £62.0k £52.0k £53.0k £52.0k £53.0k
5 Year Cost £22.5k £50.0k £30.0k £125.0k £70.0k £72.5k £70.0k £72.5k
10 Year Cost £25.0k £80.0k £50.0k £230.0k £100.0k £105.0k £100.0k £105.0k
+ +

15. Social media has been instrumental in
cutting down response times.
46m 20s 12m 21s 20m 29s 29m 24s 20m 20s

17. WHATSAPP
• Mostpopular global App (Apr 2016)
• 64 billion messages everyday (statistic.com: Jun 2016)
• More than 1 billion monthly activeusers (statistic.com: Jun 2016)
• Simple, no complex UI to understand
• One-to-onerelationship, personal
• Widespread adoption

18. SNAPCHAT
• 100 million daily activeusers globally (Snapchat: May 2015)
• SnapchatSurpasses Twitter in Android Installs (CNBC: May 2016)
• On-demand geo-filters (includingmetrics)
• Reach new markets (users: 13 to 34 year olds)

19. MESSENGER
• 900 million monthly activeusers (Statistic.com: Apr 2016)
• SDK for developers / brands
• Chatbots for customer service
• Chatbots for e-commerce transactions

20. Beyond the sale
• Lightweight, agile systems
• Testuptake whilstkeeping costs down
• Real-timecustomer service
• Personaliseor one-to-many relationships

22. Emily Wilkinson Dan Eastley
ManagingDirector Technical Director
emily@socialyou.co.uk
@ewilko
dan@socialyou.co.uk
@DanEastley

23. Satisfying Interactions:
Current Trends In SEO
Matt Hayman

24. Fundamental Principles
Google’s core algorithm has always drawn from the academic
journal citation model
Generally speaking the more citations a paper has the more
authority it has
Generally speaking a website’s citations (links) indicate a level of
authority

26. Being Relevant
Links by themselves are not enough
Relevance is key
Relevance factors include:
Who links to you
Over what period
How users interact with your site

27. Parenting Blog
Clothing Designer
Other Bloggers
Consumer News
Forums
Social Media
News Sites
Local Clothing
Outlets
Awards Websites
Advertorials
Topical Relevance

28. What Does Google Care About?
You Using Google

29. RankBrain
A further move to understand the
meaning or intent behind searches
“dairy milk prices”
or

30. Potential Factors:
• Pogosticking
• Click Through Rate
• Time on page/site, click depth
• Returning to the site or page
• Sharing/amplification/engagement
• Page speed

32. Three Audiences With Different Needs
Contemplation Preparation Action
Browsing a High St Window shopping /
Entering the shop
Seeking a specific shop,
ready to buy
SEO/UX/Content
ResearchBased,
High Perceived Value
SEO/UX/Content
Social Proof,
Target Concerns,
Micro Conversions
SEO/UX/Content
Direct Access to Goal,
Conversion Optimisation
PPC
Broad terms,
potentially low ROI
PPC
Long tail terms with specific
landing pages, Remarketing
PPC
High value terms with
dedicated LPs,
Direct Access to Goal,
Remarketing

33. Teamwork.com

35. Contemplation Preparation Action
Browsing Interested Committed
SEO/Content
“Project management
software”
SEO/Content
“Basecamp alternative”
SEO/Content
“Teamwork vs Basecamp”

36. Real World Examples
• Pogosticking
• Click Through Rate
• Time on page/site, click depth
• Returning to the site or page
• Sharing/amplification/engagement
• Page speed